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The Digital: The latest platform updates and trends – Edition 2

Modern B2B

Google Ads Data Manager: A Game-Changer? Google’s announcement of the Google Ads Data Manager is creating a buzz, signalling a new way to manage first-party data and optimise conversion rates. These adjustments could lead to ad prices increasing by up to 10%.

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Keeping pace 2.0: Key platform updates and trends

Modern B2B

Google Ads Data Manager: A Game-Changer? Google’s announcement of the Google Ads Data Manager is creating a buzz, signalling a new way to manage first-party data and optimise conversion rates. These adjustments could lead to ad prices increasing by up to 10%.

Trends 52
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Should You Put Budget Behind Brand Awareness in a Down Economy? We Think So.

Metadata

Two ad executives walk into a bar conference room… Executive #1: I bought an Aston Martin after I saw one of their ads. Executive #1: I saw the ad when I was younger and always remembered it. Take this ad from Microsoft. Executive #2: Wait. Aston Martin hasn’t advertised in years. How’s that possible? That’s how.

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Paid Social Media for B2B: Strategies that Get Results

Oktopost

But what if you could get more out of your current organic social media marketing strategy by using the power of paid ads and sponsored content instead? . While anyone can make organic posts, paid social refers to ads placed by a company that also pays for increased exposure to these ads. Paid Social Media Strategies for B2B.

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Four Great Ways to Use Personalization in Digital Marketing

Webbiquity

So, apart from adding the first name of your prospect in the salutation, what else can you do to personalize your emails? Personalized advertising is the act of using insights into whom a customer might be to increase the relevancy of an ad. Later, they see an ad like the one at right on Facebook. Image credit: Elastic Email.

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Key Performance Indicators for Post Marketing Analysis in 2021

Valasys

Key Performance Indicators: Brand Buzz: Frequency of conversation about the brand involving the campaign. Frequency: Number of appearances of advertisements across different channels. Percentage of target audience reached: Outreach of your ads to your target audience. Objective: Build Brand and Product Awareness.

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Digital marketing campaigns are divided into three parts. Campaign analysis is done against key performance indicators for post-marketing analysis.

Valasys

Key Performance Indicators: Brand Buzz: Frequency of conversation about the brand involving the campaign. Frequency: Number of appearances of advertisements across different channels. Percentage of target audience reached: Outreach of your ads to your target audience. Objective: Build Brand and Product Awareness.