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Could happy advertisers be the key to connected TV success? by MNTN

Martech

As ad-supported content offerings grow, streaming services and other CTV advertising platforms are developing more sophisticated technologies to meet advertisers’ needs. Studies revealed that while 81% of marketers said they use CTV to raise brand awareness, two-thirds classify it as a performance marketing channel.

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Digital Audio Advertising: Everything You Need to Know

Digilant

With digital audio ads, you can integrate your brand into the everyday routines of your audience in a way that is uniquely personalized to their interests. For example, research has shown that audio ads are more than twice as likely to lift purchase intent and information intent than display ads.

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How AI fits into the martech landscape

ClickZ

All major ad platforms and exchanges are powered today by a dizzying array of complex calculations with the goal of delivering your message to the right audience at the right time — and encouraging people to take an action, buy a product, or a host of other outcomes a marketer might be looking for. Hey, our AI likes your AI.

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You can now filter the 10,000+ martech landscape by revenue, size, age and G2 ratings

chiefmartech

In our latest update to the database, even after removing a number of solutions that were either acquired or shut down over the past six months, we ended up with more than 10,000 products represented. G2 provided data about the ratings for many of these products. Martech Product Ratings: Patterns & Hypotheses.

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Measure Content Marketing ROI Easily Using This Effective Approach

Pam Didner

It’s pretty plain because no bells and whistles have been added to liven it up yet…. Some may be announcements or product promotions. Classify the types of email campaigns you’re sending out, and then calculate the percentage of emails that incorporate content as part of their formats. Product names. Target audiences.

ROI 91
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Email Marketing is Far From Dead…Here’s Why

Heinz Marketing

While some emails might feel like spam, they aren’t usually classified that way, technically. . Still, it can get quickly overwhelming when we are on the receiving end of an intense nurture program getting a bunch of irrelevant information about products or services we aren’t interested in. We all get it. We all hate it.

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A Checklist Questions for Hiring The Best Content Marketing and Social Media Managers

Pam Didner

Photography, reading, and political causes are all very good interests for people we classify as “seekers.” If they cannot make mistake-free content at a high frequency, you might be hiring two people. What are your hobbies? You are looking for hobbies that demonstrate curiosity about the world around them. Details, details, details.