nDash
APRIL 6, 2022
What amount of work are you willing to put forth in exchange for your client’s budget?” We routinely turned down client requests for random press releases or trade-press articles that fell outside our PR strategy. “We are not order takers,” my boss would say. “Don’t be shy.
Hinge Marketing
MAY 14, 2019
In the B2B marketplace, we experience brands through a series of interactions like reading a blog post, attending a webinar, exchanging emails with sales reps, and ultimately receiving some kind of product, service or other deliverable. How are you going to help them solve their most pressing challenges? .” – Galileo Galilei.
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ClearVoice
MARCH 9, 2020
They’re weighing their options and choices before pressing the Buy Now button. When a buyer completes a transaction, they drip out of the tip, or BOFU, “Bottom of Funnel,” and get added to the businesses’ bottom line. Here’s a sampling. The customizable combinations are endless.
Sprout Social
MARCH 30, 2020
Your headlines should promise a payoff in exchange for their click or tap-through. An added bonus of longer titles is that they feel less generic by default: the more words in a headline, the more opportunities to put your unique spin or creative trademark on a post. ” or “So what?” A how-to headline.
Sprout Social
AUGUST 22, 2022
In this same window, add even more links and include a subscribe button by adding an end screen. Adding closed captions. When adding a new video or quality-checking old content, be sure to add captions to your video. Rearranging sections or adding new ones can point visitors to the content you want to promote first.
Paul Gillin
OCTOBER 19, 2011
Use Facebook for sampling. Conventional wisdom holds that product samples need to be distributed on the street or unsolicited to the mail. One North Social customer that makes pretzels distributed 10,000 samples in less than 24 hours by sending them to people who liked its page. Be creative with promotions.
Bionic
MARCH 9, 2018
Placements are constantly being added and removed from the media plan. Weekparting and Dayparting Tools to establish complex ad delivery schedules. Pricing Calculators to deal with the complexity of gross/net , FASB 52 and IAS 21 compliant currency exchanges, and dozens of costing methods. Media Plans Are Complicated Beasts.
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