Martech

MAY 20, 2022

A new Senate antitrust bill could make Google, Facebook and Amazon divest portions of their ad businesses. The Competition and Transparency in Digital Advertising Act ( S4285 ) would prevent large ad companies from participating on different sides of the ad transaction chain. Provide transparency customers can verify that.

Amazon 121

Amazon Paid Search Agency Ad brokers Facebook 121

Martech

JULY 28, 2022

Tolerance for mobile ads. Mobile app gamers are willing to see ads in exchange for free content and services, the IDC/data.ai Gamers who welcome ads outnumber those who don’t three-to-one. Get the daily newsletter digital marketers rely on. Meanwhile, the global gaming community is estimated at 3 billion.

Mobile Advertising 128

Mobile Advertising Advertisements Advertising Lead Scoring 128

Martech

MARCH 11, 2022

IDFA, which had been enabled by default, made it relatively easy to measure and target mobile gaming ads. The result has been a resurgence in more traditional types of ads, like banners, videos and pop-ups. Get the daily newsletter digital marketers rely on. There is still some hope for gaming advertisers though.

Mobile Advertising 114

Mobile Advertising Advertisements Advertising Ad Exchange 114

The Point

NOVEMBER 28, 2011

The demise of email newsletters as an effective B2B marketing tactic has been, to paraphrase Mr. Twain, grossly exaggerated. In fact, email newsletters can be a critical part of an ongoing lead nurturing strategy. For all their benefits, however, newsletters are a royal pain to produce. Host the newsletter as a blog.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

Liveintent

DECEMBER 19, 2019

But with a people-based marketing platform that reaches a verified audience of more than 250 million monthly, we can definitely tell you how ads have performed. We pulled advertising performance data across our exchange and have made a list of our findings. Phone ads saw the most traffic, but tablet ads had the best conversion rates.

Ad Exchange 143

Ad Exchange Mobile Advertising Click Rate Conversion Rate 143

Biznology

APRIL 11, 2018

As an added bonus to the boost in marketing and sales, you will have more recipients with your promotional products to help improve their impression of you and increase chances of transference. This can not only increase your sales, but also can boost your email and address collection to be used in other marketing efforts. (Be

Promotion 200

Promotion Product Privacy Policies Ad Exchange 200

Televerde

APRIL 30, 2024

Networking and Trade Shows : Events where contact information can be directly collected from attendees in exchange for information, demos, or promotional materials. Ensure that your contact acquisition strategy encompasses all of them—website, social media, email and ad campaigns , in-person events, and any others.

Acquisitions 52

Acquisitions Contacts Paid Content Process 52

Webbiquity

OCTOBER 11, 2022

when customers make a purchase, they can be automatically added to your customer email list, which is a great way to build customer loyalty. Choosing to sell eBooks (or offer them to B2B prospects in exchange for their contact details) is one great way to build your digital product brand and create value for your audience.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Webbiquity

AUGUST 26, 2021

This is most commonly accomplished by offering something of value in exchange, such as an ebook, event registration, contest entry, an assessment, checklist, or the results from using an online tool. With organic search, that prospective customer may land on almost page of your website, depending on what they searched for. Simple Lead Form.

Landing Pages 266

Landing Pages Paid Content Tips Paid Search Agency 266

Valasys

APRIL 22, 2024

Website Opt-in Forms: Offer valuable content such as e-books or webinars in exchange for email addresses, building a permission-based list. Offer valuable content: Provide free whitepapers, webinars, or newsletters to attract sign-ups. Email Harvesting Strategies: Email continues to reign supreme as a lead generation channel.

Lead Harvesting 40

Lead Harvesting Paid Content Sales Qualified Leads Lead Scoring 40

NuSpark Consulting

MAY 4, 2023

Here are some of the key retargeting strategies in marketing: Website retargeting: Show ads to users who have visited your website but didn’t convert or take the desired action. Cross-device retargeting: Target users who have engaged with your brand on one device but didn’t convert, and show ads to them on a different device.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Martech

AUGUST 3, 2023

This may include: Ad revenue from content emails. Ad revenue from web traffic that was generated by an email campaign Direct sales, including product sales, subscription sales, events, etc. Sign-ups for email newsletters. Given in exchange for a free white paper. Affiliate sales. Lead generation.

Lead Scoring 97

Lead Scoring Lead Ranking Deliverability Ad Exchange 97

Martech

MARCH 23, 2022

Mobile ad mediation helps to set-up, manage, and monitor different ad networks in one place. Get the daily newsletter digital marketers rely on. The past year has seen a number of consolidations that have put mobile ad mediation offerings and creation studios with their own ad inventory under the same roof.

Paid Search Agency 98

Paid Search Agency Ads Ad Exchange Work Management 98

QuanticMind

AUGUST 10, 2023

Programmatic Ads: Coming Soon To A Theater Near You [:03] Ads at the movies? But programmatic ads at the movies? Cost savings are great, but viewers are also praising Max, Disney+, and Netflix for delivering a better ad experience compared with their competitors. This week’s hot topic: digital ad spend in B2B advertising.

Transparency 52

Transparency Paid Search Agency Ads Ad Exchange 52

Martech

MARCH 14, 2022

The revelation that Gannett sent billions of ads to the wrong places is raising fresh concerns about reliability in programmatic advertising. The Wall Street Journal reports the publisher “provided inaccurate information to advertisers for nine months, misrepresenting where billions of ads were placed.” Processing.Please wait.

Advertising Agencies 102

Advertising Agencies Paid Search Agency Advertisements Advertising 102

Liveintent

DECEMBER 1, 2021

The report is a quantitative survey of 176 experienced global rev ops and ad ops professionals from July to September 2021. Cross-platform (web, app and email) ad exposure data. Publishers are increasingly leaning into email newsletters as critical components to their first-party data and monetization strategies. Ad Ops team.

Advertising Agencies 125

Advertising Agencies Cross-Selling Privacy Protection Ad Exchange 125

Martech

APRIL 20, 2022

Get the daily newsletter digital marketers rely on. This explains why 90% would rather view ads than pay for digital content or services, at the same time that 70% prefer to opt-out of ad tracking, according to Tinuiti’s study. Only 29% like digital ads being tailored to their tastes. Processing.Please wait. Why we care.

Advertisements 121

Advertisements Advertising Privacy Ad Exchange 121

Liveintent

APRIL 11, 2023

Easy to use and set up, Audience Manager lets you onboard your data and match it to LiveIntent’s exchange. This is especially important around key holidays like Mother’s Day — when you want to harness every opportunity to gather real-time insights and optimize ads for increased sales. Seasonal packages. Custom packages.

Top of Funnel 62

Top of Funnel Campaigns Ad Building Ad Exchange 62

Martech

AUGUST 9, 2022

Five9 is a featured partner in Invoca’s expanding Invoca Exchange app marketplace, which currently contains over 50 apps and integrations. This includes a customer’s journey through marketing campaigns by way of Google or Facebook ads. Get the daily newsletter digital marketers rely on. What it does. Processing.Please wait.

Marketing Management 107

Marketing Management Ad Exchange Paid Search Agency Touchpoints 107

Liveintent

JULY 19, 2021

Now think about email newsletters and how people engage with them. When a person opens an email newsletter, they’re in a learn-more mindset. So, ads within an email are less intrusive and naturally blend in with the functionality of its environment driving greater engagement than other channels.

Acquisitions 124

Acquisitions Growth Marketing Ad Frequency Newsletter 124

Liveintent

SEPTEMBER 9, 2021

Update: Allows for alternative one-off email addresses to be used to sign up for your newsletters, and in effect “hides” a user’s true email address. LiveIntent is here to provide guidance for both direct and exchange focused programs. Exchange Demand. Hide My Email. Direct-Sold.

Privacy Protection 122

Privacy Protection Privacy Ad Exchange Cost Per Thousand 122

Liveintent

FEBRUARY 5, 2020

We tackled advertising performance data from across our exchange during Super Bowl Sunday and the weekend leading up to it. From the most active times to the best performing ad categories, we huddled together a list of the top 7 advertising takeaways. Political campaigns and pet ads converted best the days before the Super Bowl .

Advertisements 90

Advertisements Advertising CTR Burn Rate 90

Buffer

JANUARY 31, 2023

Question: I’ve recently started an email newsletter but haven’t been receiving as many subscribers as I hoped. Newsletters have made quite the comeback. In fact, the newsletter company recently hit over 1 million paid subscribers and is still growing five years later.

Newsletter 23

Newsletter CAN-SPAM Social Media Opt-out 23

Biznology

JANUARY 11, 2018

Let’s say you send your email newsletter out monthly. If you’ve ever gone to a website, found an interesting report or worksheet or other piece of information being given away for free in exchange for your email address, you’ve seen a very simple form of automation. Capitalize on their interest. Content gating. Lead scoring.

Email Marketing 168

Email Marketing Automation Marketing Websites Planning 168

Vision6

OCTOBER 20, 2021

The first step is to research and create content that your target audience will find valuable enough to exchange their contact information for. In your emails — include it in your email newsletters, promotional emails or even add it to your email signature. A contest in your newsletter to win a free service trial.

Email Marketing 98

Email Marketing Generation Leads Lead 98

Liveintent

SEPTEMBER 7, 2021

A retail media network is a proprietary advertising platform launched by a retailer, enabling advertising on their websites, apps, email newsletters, and other digital properties. Email and email newsletters. Email newsletters are also another property, outside of websites, that retailers can use to generate revenue.

Ideal Customer Profiles 125

Ideal Customer Profiles Media Advertising Agencies Mobile Advertising 125

Liveintent

NOVEMBER 25, 2020

Consider adding these four ideas to your New Year’s resolutions: 1. Take a look at your first-party data and identify a segment of customers who have already taken the desired action, like subscribed to your newsletter or purchased a specific product. Start Planning Now for 2021 2022. Deals & Packages.

Media 125

Media Advertising Agencies Curation Ad Exchange 125

Liveintent

APRIL 25, 2023

Publishers today rely on email to reach their audiences with real-time content and drive revenue from newsletter monetization strategies. Why should people subscribe to your newsletter instead of just going to your site or social channels? What will they receive in exchange for sharing their email address?

Tips 62

Tips Opt-out Opt-in Ad Exchange 62

Liveintent

OCTOBER 12, 2021

Let’s say you need to reach women aged 35 to 54 or people interested in fashion and beauty newsletters. The 200 million people within our newsletter category create a huge opportunity for making that perfect match, and essentially finding a whole city full of Julius Benedicts.

Ad Exchange 127

Ad Exchange High Quality Lead Newsletter Privacy 127

SmartBug Media

JANUARY 23, 2023

Each new subscriber added to your list is worth an actual dollar amount. In this blog post, you’ll learn about: The true value of email and SMS List growth strategies The order of contact collection Offers in exchange for contact information And the best tools to use for list growth strategies Let’s dive in!

SMS 98

SMS Marketing Automation Services Marketing & Strategy Ad Exchange 98

Unbounce

JULY 6, 2020

This means that any page with a form on it can be considered a type of lead capture page—including ebook download pages, demo request pages, or newsletter sign-up pages. Unlike other pages on your website, a lead capture page only has one goal: exchange a lead magnet (or reward) for your visitor’s info.

Lead Capture 145

Lead Capture Paid Content Lead Scoring Lead Ranking 145

Sprout Social

JANUARY 26, 2023

Or, helped them get new customers in exchange for a discount or freebie. Unlike word-of-mouth marketing , which relies on people spontaneously sharing information, referral marketing is a deliberate strategy involving incentives and rewards for customers in exchange for successful referrals.

Paid Content 125

Paid Content Advertising Agencies Planning Word of Mouth 125

Content Standard

AUGUST 24, 2021

Subscribe to our monthly newsletter , Content & Context, to receive future insights and updates on the content marketing world from Skyword CEO, Andrew C. Despite pandemic-induced budget cuts, digital ad spending grew to $139.8 Over 78% of that ad revenue lined the coffers of just ten companies. billion in 2020.

Privacy 126

Privacy iProspect Ad Exchange Paid Search Agency 126

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Brand ambassadors. Affiliate marketing.

Advertising Agencies 134

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 134

BenchmarkONE

FEBRUARY 3, 2022

Use Newsletters. There are two approaches to publicizing your content using email newsletters. Then, publish valuable content to keep those readers engaged, aligning the newsletter issues with your overall content strategy. There are tons of Slack communities out there, especially for link swapping and guest post exchanges.

Distribution 75

Distribution Top of Funnel Effectiveness Content 75

Martech

NOVEMBER 21, 2023

Doing more with less has a natural end Both the productivity of humans and return on ad spend decrease when they reach saturation. Create an exchange program where people can express their interest in new types of projects. Eventually, you have to do less and it’s your job as a leader to figure out what goes. They can be cultural.

Allocation 113

Allocation Resources Work Management Marketing Management 113

Optinmonster

FEBRUARY 11, 2024

You’ll need to set up an exit intent campaign with a lead magnet, like this one: A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address, or other contact information. And another company offers a premium account for six months in exchange for a review.

Paid Content 82

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 82