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A Review of Retargeting Strategies to Test

NuSpark Consulting

Retargeting, also known as remarketing, is a marketing strategy that aims to reach users who have previously interacted with your brand, website, or content. Here are some of the key retargeting strategies in marketing: Website retargeting: Show ads to users who have visited your website but didn’t convert or take the desired action.

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The 20 Best Growth Hacking Strategies to Skyrocket Your User Base

Optinmonster

Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. Best of all, email marketing is affordable. After that, you can always try one of these email marketing services. FOMO is the fear of missing out.

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How to Revive a Dying E-Newsletter: 4 Tips

The Point

The demise of email newsletters as an effective B2B marketing tactic has been, to paraphrase Mr. Twain, grossly exaggerated. In fact, email newsletters can be a critical part of an ongoing lead nurturing strategy. For all their benefits, however, newsletters are a royal pain to produce. Host the newsletter as a blog.

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The Ultimate Guide to Direct Response Marketing

QuanticMind

Or were you roaming the web and a business ad persuaded you to register or download right there in the moment? If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. What is Direct Response Marketing?

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With the identity crisis looming, do publishers and marketers have their head in the sand?

Liveintent

This September, LiveIntent commissioned a study that examined how marketers and publishers are preparing for the third-party cookie’s end. We polled more than 200 senior marketers and publishers from mid-to-small sized firms. However, to accomplish this outcome, the industry must act with urgency.

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10 Call to action phrase examples that increase clicks and conversions

Sprout Social

Create a sense of urgency with words like today , now or in the next 24 hours. This Sprout Social example is offering a $100 discount for a social media marketing conference to our audience. This is a great CTA that simultaneously creates a sense of urgency. Tell your audience what’s in it for them if they do take action.

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Fire Up Demand Gen and Sales: Best Practices for SaaS Landing Pages 2024

FunnelEnvy

Imagine a visitor landing on your website after clicking on a targeted ad. They are part of strategic SaaS marketing campaigns that understand the different stages of the sales funnel. If you invest in ads, nailing your PPC landing page best practices is essential! Effective landing pages take time to optimize.