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How B2B Brands Can Drive More Leads This Year

Webbiquity

Developing and documenting an effective content marketing strategy improves your chances of getting quality leads and potential sales. Leverage LinkedIn. LinkedIn is the primary social network for professionals, about 546 million , round the world. Use LinkedIn Ads. Images via LinkedIn Marketing Solutions.

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The Formula That’s Helping Me Optimize the Most Important Marketing Campaign of My Life

Contently

Not including bulk orders for organizations that have me come speak in exchange for buying a lot of books.). With that math, we can ballpark the amount of content and promotion I’ll need. 120 native social/visual posts, each promoted on three social networks. Sales (and click-to-sale rate). Ultimate Business Goal.

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What to Know Before You Start Your Blog

Webbiquity

Whether you’re starting a business, documenting your travels or writing for self-expression, transferring great ideas to the Web is a step-by-step process. Will your blog be a platform for contextual, text-link, impression-based, affiliate or direct ads? Requesting link exchanges with relevant, high-quality blogs.

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18 Expert WFH Tips for Marketers in the Coronavirus (COVID-19) Outbreak

Martech Advisor

Holding a weekly team call dedicated to sharing client updates, tips for maintaining normalcy during this time of unrest, even simply exchanging anecdotes about how to use the time they get back from commuting and traveling can promote feelings of togetherness amongst team members that makes the policy feel less isolating.

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Five Ways B-to-B Marketers Need to Change Their Game

Biznology

A well-written blog, promoted by Twitter and LinkedIn groups, is a good way to start. Enhance its interactivity by adding downloadable content in exchange for registration. Be sure to title the documents with plenty of keywords. A library of content assets. It’s a different marketing world today.

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Sponsored Comments: Can Genius Build the Next Big Ad Platform?

Contently

As the community grew, the focus broadened from just rap lyrics to all music, some poetry, and even historical documents. But they could also expose Genius as a worthless ad platform. If the web annotator becomes a popular extension—a big if—then Genius has some interesting ad prospects. Facebook has more than a billion users.

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An Introduction to Black Hat SEO

Hubspot

Adding multiple variations of keywords where they add no value creates a bad experience for users. Google explains keyword stuffing as: Lists of phone numbers without substantial added value. A publisher like Forbes or Inc might change the ads that appear on a page in order to fund their content.

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