Hubspot

JUNE 23, 2020

Almost every morning, I log onto LinkedIn. Traditionally, LinkedIn is a place for B2B marketing. Plus, four out of five LinkedIn users hold decision-making positions within their company. Recently, however, LinkedIn has become the home of B2C marketing as well. Can B2C Marketers Engage LinkedIn Audiences?

Linkedin 96

Linkedin Paid Search Agency Webinar Metrics Lead Ranking 96

Content Marketing Institute

DECEMBER 10, 2018

The word is “LinkedIn.”. If you did, you’re in the same camp as many LinkedIn users who think of their LinkedIn profile as their online resume. LinkedIn = conversation. View @LinkedIn as a conversation platform, not just a digital resume. Their strategies center on the goal of driving conversations on LinkedIn.

Linkedin 104

Linkedin Peer-to-peer Brand Identity Branding 104

Martech

MARCH 12, 2024

Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. The campaign uses a recurring cast of characters to personify certain tools, including collaborative whiteboards, social media posts and document tools. The “What Will You Design Today?”

Marketing AI 113

Marketing AI Tools Enterprise Management B2B 113

Webbiquity

JUNE 7, 2018

Developing and documenting an effective content marketing strategy improves your chances of getting quality leads and potential sales. Leverage LinkedIn. LinkedIn is the primary social network for professionals, about 546 million , round the world. Use LinkedIn Ads. Images via LinkedIn Marketing Solutions.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

SocialPilot

FEBRUARY 1, 2024

So, when a friendly neighborhood influencer decides to back any brand, people are more likely to believe in their advice than in a recommendation of a branded profile or celebrity influencers who do not usually consume what they promote on social media. Our collaboration with Luke (micro-influencer) also yielded amazing engagement results.

Advertising Agencies 79

Advertising Agencies Planning Paid Search Agency Marketing Budget Creation 79

Webbiquity

AUGUST 18, 2020

As noted previously in this list of top webinar tools, what separates compelling must-attend events from ho-hum gatherings is the quality of the content, promotion, presenters, and—increasingly—the underlying technology platform. Virtual business cards let hosts and attendees view LinkedIn profiles and book meetings during conversations.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

SocialPilot

JANUARY 21, 2024

So, when these same influencers promote any relevant brand’s product or service, they are likely to try them. The marketing part happens when these individuals leverage their influence and reach to promote the brand’s products or services. Marketers understand that people trust the words of influencers rather than their own.

Social Media 96

Social Media Media Paid Search Agency Marketing Budget Creation 96

EveryoneSocial

JULY 20, 2020

LinkedIn has proven to be one of the strongest social platforms for B2B companies and without question the network-website is a place where all professionals and organizations should be present. LinkedIn Company Pages. 80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook. Influencer Marketing Hub ).

Linkedin 69

Linkedin Paid Search Agency Companies Best Practices 69

Marketing Insider Group

APRIL 30, 2014

“The most important document ever to come out of the Valley” is a quote from Facebook COO Sheryl Sandberg. It simply defines the culture of excellence they were trying to support by defining the values that would determine whether someone “gets rewarded, promoted or let go.” The post What Is Culture?

Promotion 100

Promotion Viral Marketing Paid Search Agency Work Management 100

KoMarketing Associates

DECEMBER 2, 2013

Earlier this year, we highlighted LinkedIn’s significance on B2B internet marketing initiatives. As a result, B2B marketers need to reassess how their organizations’ LinkedIn strategies can benefit SEO. Here are 7 LinkedIn marketing tactics that can be beneficial to B2B SEO initiatives: Status Updates: Profile and Company.

Linkedin 120

Linkedin SEO B2B Marketing Tactics 120

Navigate the Channel

JULY 13, 2023

But even if click-through rates (CTRs) and conversions are better KPIs than open rates, no one disputes the value of a smart email campaign to build brand awareness, generate website traffic and leads, boost customer engagement, promote other marketing channels, such as blogs, and stimulate product trials. What do you want to accomplish?

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Marketing Insider Group

MARCH 29, 2021

Sworn translators have completed intensive examinations in both the original language and their own and have earned the legal imprimatur to certify official government documents. Create Buyer Personas. Now that you have your teams in place, look at your target customers’ data.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Webbiquity

JUNE 15, 2021

Take the example of Mailshake’s LinkedIn prospecting tool that they offer as a lead magnet. Mailshake ’s sales and automation software is used by salespeople, who may also use LinkedIn Sales Navigator. This free LinkedIn search tool is tapping into LinkedIn users who do not have access to the paid “Sales Navigator.”.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Optinmonster

OCTOBER 29, 2023

65% of content marketers say they have a documented content strategy. Over the past year, there’s been a 93% increase in blogs using promotional techniques to drive traffic to their post including paid ads. 79% of editors say guest content is too promotional. of bloggers promote their blog posts via social media.

Statistics 94

Statistics Paid Content Stats Blogger 94

Trade Press Services

JANUARY 15, 2024

Mistake #2: Lack of a Documented Social Media Plan CoSchedule found that organized marketers are 397 percent more likely to report success in their marketing initiatives. Organization starts with a marketing plan that is documented , consistently reviewed and revised, and includes social media tactics.

Social Media 75

Social Media B2B Thought Leadership Media B2B 75

Webbiquity

JUNE 1, 2021

Nearly every business has a digital marketing strategy, whether documented or not. This means if your audience is primarily on LinkedIn, go for text posts. Here’s what you can do beyond self-promotion. Keeping posts short (less than 400 characters on LinkedIn) can increase your response rate by 16%.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Launch Marketing

SEPTEMBER 30, 2020

Below is a list of resources that can help you create more effective content and cut down on the time it takes to create and promote it. ThingLink – If you are looking for an easy way to tag things inside an image with links to documents, videos, music and more, ThingLink is for you. Content Promotion Tools.

Paid Search Agency 127

Paid Search Agency B2B Marketing Tools Content Marketing 127

KoMarketing Associates

OCTOBER 4, 2016

While email (91 percent), LinkedIn (71 percent), and print (58 percent) ranked as the top three most important channels for distribution, I would be curious to know which channels B2B marketers deemed the most effective. That said, CMI/MarketingProfs did ask what PAID methods of content promotion were most effective.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Trade Press Services Newsletter

OCTOBER 6, 2022

Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. As the saying goes, failure to plan is a surefire plan for failure.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Tomorrow People

JANUARY 8, 2021

Where will you promote your products? You naturally want to put your promotional budget into the channels that will get most engagement and ROI. You might discover that promotional emails go straight to spam, but there is a strong appetite for podcasts and webinars. Customers: Who are your target personas?

Marketing Analytics Tools 156

Marketing Analytics Tools Peer-to-peer Cross-Selling Paid Search Agency 156

Webbiquity

MAY 7, 2020

While it’s almost certain a recipient will at least see a physical package or letter, your email may end up in their spam or promotions folder, never even glanced at. Handwritten letters, as opposed to emails and machine printed ones, do not look like just another commercial promotion.

B2B 168

B2B Paid Search Agency Blast Campaigns Account Based Marketing 168

Salesforce Marketing Cloud

APRIL 22, 2024

It’s always smart to keep a running file of your greatest accomplishments so they’re on hand if needed for performance reviews, promotion conversations, and simply keeping track of your wins. With my portfolio, I can showcase my work more in-depth than through LinkedIn or a resume alone.

Ad Building 52

Ad Building Ideal Customer Profiles Acquisitions Creativity 52

KoMarketing Associates

JUNE 25, 2019

Even LinkedIn is slowly rolling out live streaming. On all of these platforms (though not sure about LinkedIn), you can save your live video after the stream is done and then republish it elsewhere on your other channels. Some SaaS companies simply have them for people to ask questions and then promote new product developments.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

Launch Marketing

APRIL 19, 2023

Any documentation of clear quantitative results will go a long way with prospects and credibility. An effective email nurture cadence should include many emails that promote relevant content. Taking this a step further, you can deliver and present testimonials that match a prospect’s pain points.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Anyword

JANUARY 21, 2022

One of top ways to promote your business is through content marketing. Content marketing is a strategy that helps businesses connect with their audience through content creation, distribution and promotion. Grammarly’s free online editor allows users to edit documents in Microsoft Word or Google Docs. But that’s not all.

Budget Programs 98

Budget Programs Tools Content Marketing Planning 98

SmarkLabs

JUNE 13, 2022

If you need more insights, look to 3rd party resources such as LinkedIn or online job boards where you can pull information from job listings matching your customer profiles. Create a plan for how to distribute and promote your content, such as through email, social media, and paid advertising. Check out ? Let’s recap. Distribution.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

EveryoneSocial

AUGUST 3, 2021

Facebook, Twitter, LinkedIn, and other social networks were once primarily personal tools, but today, social media for business is essential — especially if you’re in sales. LinkedIn, Twitter, Facebook, and other networks give you the option to add these, so take advantage of it. Revamp your LinkedIn profile for social selling.

Ideal Customer Profiles 98

Ideal Customer Profiles Social Media Profiling Optimization 98

B2B Digital Marketer

FEBRUARY 1, 2024

Ineffectiveness of Testimonials: Sheds light on the common pitfalls associated with the ineffective use of testimonials and case studies, and discusses the need for a well-defined strategy for collecting the right testimonials, documenting success, and utilizing them at appropriate times.

Case Study 52

Case Study Case Studies Business B2B Thought Leadership 52

Contently

MAY 2, 2018

With that math, we can ballpark the amount of content and promotion I’ll need. Here’s some rough analysis: Leaders: LinkedIn, Twitter, airport bookstores, cable TV (CNN & Bloomberg), and the trusty ol’ email inbox. 120 native social/visual posts, each promoted on three social networks. But you c ould !).

Top of Funnel 144

Top of Funnel Campaigns Optimization Planning 144

Buffer

SEPTEMBER 8, 2022

Whether you use the Notes app to document ideas as they come for later sorting or set aside time to create and input all of your content into a publisher (Buffer comes to mind). I also repurpose my own content, turning a long-form article into a LinkedIn post and a few tweets.

Practices 119

Practices Product Top of Funnel Creativity 119

Brandpoint

MAY 18, 2020

You may also wish to establish a Google Calendar that keeps both teams informed about upcoming email promotions, webinars, social media campaigns, etc. A shared Google document could be a repository for content ideas and key references from both sides. Read More: What Is Social Advocacy?] How aligned is your company?

Top of Funnel 149

Top of Funnel Paid Search Agency Planning Work Management 149

Marketing Insider Group

OCTOBER 6, 2015

They document their content marketing strategy. They develop and document their editorial mission statement. Communication And Documentation Are Key To Content Marketing Success. Content marketing success also increases for organizations who have a documented editorial mission statement.

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

ConvertKit

JUNE 21, 2021

Choose one or two channels where you’ll concentrate your promotional efforts. Share your launch plan with your team and keep all documents stored in an easy-to-access place—like Google Docs , Asana , or Trello —so everyone can access essential information whenever they need it. Find promoters/affiliates. 2 months to launch.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

Excelsior Research

APRIL 22, 2022

Files, documents, PPT, PDF, videos are attached and shared. An advertisement or a promotional email is one of the strategies this. An email has options of forms, videos, quizzes, flyers, creatives, documents, and pdfs which can marketeer can use to pitch their product or service to the user. Share on linkedin.

Email Marketing 52

Email Marketing Planning Mobile Advertising Marketing & Strategy 52

BenchmarkONE

NOVEMBER 17, 2020

Create a Strategy Document. As you structure your company blog strategy, be sure to document it so that your team is always on the same page. A strategy document will help align everyone on purpose and objectives and ensure that you’re creating the content you need. Prioritize Educational Content. Publish Consistently.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

Contently

MAY 26, 2017

These content projects aren’t going to have the same workflow as a promotional email or a banner ad. ” You might also get a call from an attorney who will only look at printed documents. Different coworkers may post documents to Basecamp, Dropbox, and a company intranet, depending on which department they’re in.

Marketing & Strategy 138

Marketing & Strategy Marketing Strategy Top of Funnel Paid Search Agency 138

B2B Marketing Directions

NOVEMBER 19, 2022

Over the past two decades, the number of marketing technology tools has grown at an astounding rate, as Scott Brinker's annual marketing technology landscape graphics have clearly documented. It's concise and not overly promotional. My profile also contains links to the 188 articles I've published at LinkedIn.

Demand 52

Demand Marketing Automation Services Work Management Marketing Management 52