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Antitrust bill could force Google, Facebook and Amazon to shutter parts of their ad businesses

Martech

A new Senate antitrust bill could make Google, Facebook and Amazon divest portions of their ad businesses. The Competition and Transparency in Digital Advertising Act ( S4285 ) would prevent large ad companies from participating on different sides of the ad transaction chain. Image from CDTA factsheet. economy. . Why we care.

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Feds finally file anti-monopoly suit over Google’s adtech

Martech

The Department of Justice has filed its long-threatened antitrust lawsuit against Google, accusing the company of using its adtech to create a monopoly. The suit seeks to force the tech giant get rid of its ad businesses and stop the company from engaging in allegedly anticompetitive practices. Why we care.

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Google offers adtech unit changes to fend off antitrust lawsuit

Martech

However, the suggested change would only move the division to parent company Alphabet — not sell it off entirely, The Wall Street Journal reports. Read next: Antitrust bill could force Google, Facebook and Amazon to shutter parts of their ad businesses. However, the government may not view this as a significant enough difference.

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New technologies are transforming the insurance industry — here’s how to innovate now

Salesforce Marketing Cloud

With insurtech, everyone — from underwriters to brokers to policyholders — immediately benefits. When an insurance company says it is adapting insurtech or a startup enters the insurtech market, they aim to create customer experiences that rival the best of retail. It frees carriers and brokers to be more human.

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The Wolf of Wall Street Needs Better Sales Content

Contently

You may know him from the book (and movie adaptation) The Wolf of Wall Street , which covers his rise and fall as a smarmy broker who convinced people to buy stocks under misleading or false information. Marketing and sales share a strange dynamic, particularly in B2B companies. He was really good at selling. Too good, actually.

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Why we care about performance marketing

Martech

Tech platforms help broker these relationships by setting and measuring specific goals and compensation that help deliver results from the third-party publisher, creator or influencer back to the brand. Globally, digital ad fraud will cost companies nearly $70 billion this year, with $23 billion lost by U.S. companies alone.

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The Entrepreneur Interview Series #11: Michael McCarthy, Inkit

Webbiquity

Even in many large companies today, direct mail processes are predominantly manual: there are teams and teams of people who manage the pieces of mail that go out, whether for operational purposes like billing and compliance, or marketing use cases such as an offer on a new credit card. The Company. Year founded: 2017.