article thumbnail

Developing Your SMS Marketing Strategy

SmartBug Media

SMS marketing is equally effective and engaging—and brands are taking note. More and more companies are embracing SMS marketing to engage with customers where they’re already most active. At least 70 percent of consumers subscribed to SMS marketing in 2022, and that number is already on the rise this year.

SMS 98
article thumbnail

Crisis Communication Strategies: Navigating Challenges with Email & SMS

Vision6

This article will explore what a crisis communication plan entails, how you can integrate email and SMS into your crisis communication strategies, and how you can leverage the Vision6 platform to do so, with real-life examples. Using reliable communication systems like SMS and email is essential for quick and easy messaging.

SMS 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Summer Sales Email and SMS Marketing Examples to Drive Engagement

SmartBug Media

Summer tends to be a slower season for most e-commerce businesses, but savvy marketers recognize the holidays, weather, and activities of the season as sales opportunities. Summer-Themed Creative Deliverables Before sending out emails or SMS messages, you need to align all of your creative deliverables to the season.

SMS 98
article thumbnail

Klaviyo Attribution Reporting: Understand How Your SMS and Email Campaigns Are Performing

SmartBug Media

We’ve worked with plenty of clients who have transitioned from platforms that provide data information on minor league metrics for email and SMS campaigns—such as click rates and open rates—and witnessed a world of difference as they transition to Klaviyo. This might include: The Content: Was it short and sweet or long and informative?

SMS 98
article thumbnail

SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. In this post, we’ll take a look at what SMS marketing is, different types of SMS marketing campaigns and share some examples of how businesses are using SMS marketing to reach their goals. What is SMS marketing?

SMS 103
article thumbnail

Campaign Power Couple: Combine Email and SMS Marketing

Vision6

So it’s no wonder SMS marketing strategies are a popular way for marketers to connect with customers. But have you ever considered how SMS can actually support your other communication channels, such as email? Email vs SMS Marketing. There are advantages and drawbacks to both email and SMS marketing.

SMS 52
article thumbnail

Why Do I Need an SMS Strategy as Part of My Retention Marketing?

SmartBug Media

From communicating to banking to shopping, our phones are a lifeline to countless activities that can be conducted from just about anywhere. Once underutilized, SMS marketing is becoming a valuable component for businesses to communicate with consumers. 7 Benefits of an SMS Strategy. SMS is not a saturated channel.

SMS 98