Martech

MAY 13, 2022

Mobile marketing allows marketers to meet their customers where they are, which today is the default. The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of experiences, that augment the experience. But for mobile marketing to be effective, it needs to be strategic.

Mobile Marketing 123

Mobile Marketing Work Management Marketing Automation Services Marketing Management 123

SmartBug Media

APRIL 7, 2023

You can pull in themes and activities of the season around your product. For example, in the email below, you’ll see how Elysium used summer activities—stargazing and gardening—to talk about health: Image source Create a summer gift guide. As we mentioned, your product doesn’t have to be a “summer product.”

Email Campaigns 97

Email Campaigns Campaigns Bundling SMS 97

Optinmonster

APRIL 4, 2024

Are you looking for the best Mailchimp alternatives to supercharge your email marketing ? Mailchimp is one of the most popular email marketing services, but its popularity doesn’t make it the one-stop solution for all digital marketers. Also, consider how much time they’ll have to devote to email marketing.

Enterprise Management 62

Enterprise Management Email Marketing Marketing Automation Services Work Management 62

Optinmonster

OCTOBER 22, 2020

Use Mobile Marketing Best Practices. That’s because OptinMonster allows you to select mobile-optimized campaign designs during the creation stage: We also offer more targeting rules and triggers to engage your mobile audience and make sure you’re not leaving any conversions on the table. Ready to dive in?

Conversion Rate 134

Conversion Rate Conversion SMS Mobile Marketing 134

SmartBug Media

APRIL 20, 2022

The Apple Mail Privacy Protection (MPP) feature launched in September 2021 as an effort to give users more control over their data information. Although this does affect marketers who utilize email marketing, the situation isn’t as bad as a lot of the doom-and-gloom conversations would lead you to believe.

Open Rate 105

Open Rate Privacy Privacy Protection Click Rate 105

Heinz Marketing

DECEMBER 10, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing We’ve been talking a lot about customer-led growth this year—for good reason. Many companies have been struggling with this tough market, and many have faced budget cuts and slow purchase cycles. AI: The part that captivated my intention most was their use of AI.

Marketing Automation Services 69

Marketing Automation Services Customer Satisfaction SMS Cross-Selling 69

Optinmonster

AUGUST 24, 2023

Are you looking for the best email marketing tools to fully leverage the power of email marketing? Email marketing plays a crucial role in generating and nurturing leads for your business. In this article, we’ll look at various email marketing tools with diverse features. And the best part?

Email Marketing 57

Email Marketing Marketing Management Tools Conversion 57

SmartBug Media

JULY 27, 2023

In this episode, we're delving into the world of marketing automation strategy, specifically focusing on how you can amplify your existing mechanisms in anticipation of the holiday season. It's time to fine-tune your marketing automation strategy to maximize holiday returns for your brand.

Marketing Automation 98

Marketing Automation Automation Marketing & Strategy Marketing Strategy 98

ClickZ

OCTOBER 23, 2020

30-second summary: The “marketing monster” is real – organizations end up spending a lot of time and money assembling several pieces of tech together to run their marketing engine, which is often exhausting and unyielding. Their customers include brands like Sticker-You, Mercedes Benz, and The New York Post.

Marketing Automation Services 116

Marketing Automation Services Marketing Automation Work Management Automation 116

SendinBlue

AUGUST 24, 2020

Marketing automation platforms offer tools that help grow your business and improve customer experience. This list details some of the best marketing automation software around to help you decide which one is right for you. Let’s talk about marketing for a minute. This is where a marketing automation platform can help.

Marketing Automation Services 86

Marketing Automation Services Enterprise Management Marketing Automation Automation 86

Sharpspring

SEPTEMBER 9, 2021

As email marketers, we’ve all heard cries that “email is dead!” Now, Apple’s mail privacy protection changes have some people ready to discuss trying to pull the plug on email marketing once again. . The good news is that email marketing is far from dead. What is Apple’s Mail Privacy Protection (and Why it Matters).

Privacy Protection 69

Privacy Protection Privacy Marketing & Strategy Trigger Marketing 69

Optinmonster

AUGUST 16, 2023

Marketing automation has come a long way , and bulk email services are at the forefront. Bulk email services allow you to send a large number of marketing emails to your targeted audience simultaneously. These services provide tools for creating, managing, and tracking email campaigns to make your marketing campaigns more effective.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Service 52

Martech

AUGUST 5, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and what comes first, strategy or operations? What is highlighted, however, is just how indispensable the operations side of marketing is. Editorial Director. Read more here.

Digital Asset Management 110

Digital Asset Management Enterprise Management Work Management Marketing Management 110

QuanticMind

OCTOBER 9, 2023

Had you been actively searching for material around its themes? If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. So, what are the components of direct response marketing? You get the idea.

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

SendinBlue

APRIL 19, 2021

Successful B2B marketing automation requires thought and preparation but once up and running, can do serious heavy lifting for your sales funnel. Now you might be wondering how exactly one should use marketing automation for B2B. But first, let’s make sure we’re clear on how B2B marketing automation differs from B2C.

Marketing Automation Services 95

Marketing Automation Services Top of Funnel Marketing Automation B2B Sales 95

Customer Experience Matrix

JUNE 2, 2015

One thing that’s become clear since then is that only big companies will purchase a marketing database by itself. B2C CDPs have often included campaign engines that manage triggers, query-based segmentations, and multi-step program flows in addition to predictive models. How simple? Well, one measure is implementation time.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Multi-Channel SMS 120

Optinmonster

MAY 4, 2023

Using a WordPress CRM plugin means you don’t have to send information from your WordPress site to a third-party app. How to Choose a WordPress CRM Plugin There are tons of lead management plugins on the market. Activity tracking: You’ll want to be able to track what your team members and customers are doing.

CRM 72

CRM Top of Funnel Marketing Automation Services Enterprise Management 72

SendinBlue

APRIL 6, 2021

Automation software offers vast opportunities for creating more effective marketing campaigns. Learn what marketing automation looks like in a B2C context and how you can use it to get — and keep — more customers. B2C marketers face unique challenges compared to their B2B counterparts. What is B2C Marketing Automation?

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Examples 52

GreenRope

SEPTEMBER 1, 2020

Most types of marketing automation are highly specialized. Similar to how catchers guide a team’s defense, workflows are the driving force behind several operational processes and can be used to activate other forms of marketing automation. Workflows can assign activities to account users, like follow ups and phone calls.

CRM 52

CRM SMS Autoresponders Marketing Automation Services 52

SendinBlue

MARCH 16, 2021

Whether you’re just starting out or looking to improve on your existing activities, these marketing automation best practices will make sure you get the most from your efforts. And it’s true, automation has the potential to bring significant benefits for your marketing strategy. But only when it’s done right. Know your audience.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Automation Practices 98

Hubspot

OCTOBER 1, 2021

You might have heard that automation is one of the best ways to improve your business operations, marketing, and sales. Real estate automation takes your business operations and marketing from good to great and reduces workload. There are several examples of real estate marketing automation software to sync your leads in one place.

Automation 80

Automation Work Management Marketing Automation Services Marketing Management 80

DotDigital

AUGUST 26, 2021

Responsible marketing is much more than just another buzzword. Marketers looking to smash target and drive revenue must fully embrace responsible marketing to succeed. . Responsible marketing for B2B. For this reason, responsible marketing is vital for B2B marketers. . So, what is responsible marketing?

B2B Marketing 104

B2B Marketing B2B Privacy Churn Rate 104

SmartBug Media

SEPTEMBER 29, 2022

Workflows are the backbone of the marketing and automation capabilities that made HubSpot so famous. The ability to fire off emails, notifications, and other activities makes for a larger volume of leads to be worked, nurtured, or moved through the buyer's journey funnel. HubSpot workflows are a thing of beauty. Lead Routing.

Hubspot 81

Hubspot Top of Funnel Ad Building Lead Nurturing 81

Conversica

APRIL 28, 2021

ELIZA ran on a number of scripts that were triggered by a user statement. Tech giant and long-time innovator IBM helped NLP take a step forward with Shoebox, a voice-activated calculator. IBM continued to make technological advances, developing a voice-activated typewriter with a built-in vocabulary of 20,000 words in the 80s.

Marketing AI 96

Marketing AI Conversion Lead Ranking Case Studies 96

SendX

APRIL 26, 2021

In a marketer’s quest to gather more attention, gain more engagement, and generate more clicks, it's inevitable that questions would come up. This list is a comprehensive look at common email marketing questions, designed to provide value whether you’re a seasoned vet or a complete beginner. Is email marketing still relevant?

Email Marketing 195

Email Marketing Click Rate CAN-SPAM Deliverability 195

Hubspot

OCTOBER 1, 2020

The life of a marketer or business owner is busy. Believe me — as both a marketer and business owner, I know how this feels. One technology improvement has made marketers’ lives abundantly easier, however — marketing automation. We’ll talk more about email marketing automation below. Wait — another email.

Marketing Automation Services 69

Marketing Automation Services Marketing Automation Automation Work Management 69

Litmus

JULY 16, 2021

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. In the live webinar, we addressed two big changes that will impact marketing: Apple Mail Privacy Protection and the end of third-party cookies. To start, look at what’s triggering these campaigns.

Webinar Metrics 105

Webinar Metrics Privacy Protection Analytics Privacy 105

ClearVoice

JANUARY 11, 2021

Even with a variety of different marketing channels and mediums today, including social media and text marketing, email is still one of the most popular ways for marketers to reach their audiences and customers. However, email marketing itself as a medium has changed. The different types of email marketing.

Marketing Automation Services 59

Marketing Automation Services Email Marketing Paid Search Agency Tools 59

TrustRadius Marketing

JANUARY 17, 2023

With almost $900 billion in US sales , eCommerce enables businesses to market their products online. The goal is to optimize performance for your brands and products within the very competitive eCommerce market. An effective eCommerce marketing strategy can help you boost revenue and expand your market share.

eCommerce 80

eCommerce Digital Asset Management Paid Content Marketing Automation Services 80

LeadSquared

DECEMBER 21, 2020

Marketing campaign automation is a productive and measurable way to improve engagement with your potential customers. But the applications of marketing automation are not limited to that. If you see, around 49% of companies use some form of automation for marketing campaigns. What is marketing campaign automation ?

Enterprise Management 52

Enterprise Management Marketing Automation Services Automation Work Management 52

Customer Experience Matrix

JANUARY 22, 2014

I’ve been gearing up for the next edition of our VEST report on B2B marketing automation systems, which involves catching up with established vendors and chasing down some new ones. The next release will support list-based triggers and additional actions. nurture campaigns), and share leads with a CRM system like Salesforce.com.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

Ontraport

APRIL 29, 2020

What is marketing automation software? Marketing automation software is a set of technology tools that enable marketers and business owners to deliver, test, measure and improve personalized communication and experiences to a larger audience than they possibly could do manually. This is where marketing automation shines.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Automation Work Management 98

Optinmonster

MARCH 30, 2021

You can also use email and SMS, too. The more information your users have about your product, the more they’ll trust your brand. You can send gentle reminders to your shoppers via Facebook, email, or SMS to let customers know their favorite products are still waiting for them. Troubleshooting customer problems.

Rules 69

Rules Trigger Marketing eCommerce Paid Search Agency 69

Conversica

JANUARY 24, 2019

A guest blog by Michael Hanson, VP of Marketing at CloudTask – CloudTask is a managed workforce provider for growing companies looking for B2B Sales, Sales Chat and Customer Support solutions. It can follow up on dead and ancient leads, with a trigger for example, if they have not been spoken to in a year.

Sales Cycle 109

Sales Cycle Marketing AI Conversion Top of Funnel 109

Heinz Marketing

SEPTEMBER 9, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. Welcome to the seventh installment of The B2B Marketer’s Quick Start Guide. Marketing Automation Platforms.

Marketing Automation Services 123

Marketing Automation Services Marketing Automation Automation Work Management 123

Optinmonster

SEPTEMBER 11, 2020

Email marketing remains one of the best ways for you to build better relationships with your customers and generate more revenue for your business. And yet, many marketers struggle with getting more subscribers on their email list. But before we do, let’s talk about what SendPulse is and how it can help your marketing strategy.

Contacts 73

Contacts API Trigger Marketing Intent 73

TrustRadius Marketing

JANUARY 17, 2023

With almost $900 billion in US sales , eCommerce enables businesses to market their products online. The goal is to optimize performance for your brands and products within the very competitive eCommerce market. An effective eCommerce marketing strategy can help you boost revenue and expand your market share.

eCommerce 52

eCommerce Digital Asset Management Paid Content Marketing Automation Services 52