How Intent-based ABM Helps Optimize Your Go-To-Market Strategy
DealSignal
APRIL 27, 2023
ABM intent data is about ABM marrying Ideal Customer Profiles, Buyer Personas, high-quality contact information, and intent data into a strategic go-to-market strategy for B2B firms. While both look to define your buyers, ICPs are account-based while Buyer Personas are lead-based. Intent, however, is ephemeral.
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