SmartBrief - Marketing

JANUARY 9, 2024

But now, these brands are being challenged by a new cultural paradigm with the power of influence now in the hands of the consumer, the community and the influencers who cultivate loyalty versus overnight fame. Doing more with less seems to be a common challenge agencies and brands currently face.

Marketing AI 52

Marketing AI Communities Paid Search Agency Ad Building 52

Heinz Marketing

JANUARY 31, 2020

This update expressed a fundamental commitment to all stakeholders, including customers, employees, suppliers, communities, and shareholders. When we as businesses organize programs or initiatives as part of and for the communities we work in, we can become better marketers. “How” you say?

Communities 117

Communities Peer-to-peer Business B2B 117

Martech

AUGUST 31, 2021

“Community as a function of business and a function of practice has been a long time coming. That was Mike Rizzo, founder of the MO Pros community, in the first part of this two-part series on the significance of community marketing for brands. It’s just maturing. You need the technology to enable these things.

Communities 114

Communities Work Management Marketing Management Paid Search Agency 114

Unbounce

MAY 11, 2022

That’s why a community of people who get it is necessary to survive out there— not to be dramatic or anything. That’s why a community of people who get it is necessary to survive out there— not to be dramatic or anything. Community is like the peanut butter to your Nutella toast. When *communities* collide—get it?

Communities 137

Communities Word of Mouth B2B Thought Leadership Peer-to-peer 137

Act-On

APRIL 26, 2024

So let’s dive in — here’s what’s top-of-mind for these marketing leaders, along with some sage advice for their peers. But when your prospects are moving more slowly throughout their buying journey, our marketing leaders advise their peers to prioritize full-funnel engagement. “We Deal with the loss of third-party cookies.

Lead Ranking 130

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 130

Adobe Experience Cloud Blog

JULY 19, 2017

Are you struggling to build a strong community for your business on Twitter? You can be successful by making a plan, delivering quality content, organizing with Twitter lists, participating in active Twitter chats, and knowing your Twitter analytics. It’s easier than you think. Twitter lists is a powerful, yet underutilized feature.

Communities 134

Communities Twitter Peer-to-peer Ad Building 134

Zoominfo

NOVEMBER 29, 2023

Forrester data shows that these generations prefer getting their information from websites, forums, and message boards over the in-person peer conversations of older generations. Try it Now Creating Community Establishing a community is a great way to make your brand advocates feel connected. Take the assessment today!

Buy 130

Buy Generation Peer-to-peer B2B 130

Martech

FEBRUARY 13, 2024

A Traackr integration via the Snapchat Creator API aims at making it easier for brands to connect with the Snapchat creator and influencer community. It’s now widely accepted that what users value in these short-form video channels is not high-end content from brands but authentic content from their peers. Why we care.

Advertising Agencies 91

Advertising Agencies Peer-to-peer API User-Generated Content 91

Content4Demand

FEBRUARY 24, 2021

Community-based marketing offers a fresh angle to stir up your marketing mix, allowing B2B marketers to capture attention in a new way while ramping up brand loyalty among prospects and customers. With audiences dispersed in home offices around the world, now is a great time to harness their yearning for a sense of community.

Communities 67

Communities Peer-to-peer B2B Thought Leadership Paid Search Agency 67

Salesforce Marketing Cloud

AUGUST 18, 2023

To ensure you get the most out of our fantastic MuleSoft sessions, learning, and activities, we’ve compiled a list of five main reasons why you can’t miss MuleSoft at Dreamforce: The MuleSoft Keynote Connect with MuleSoft experts from the MuleSoft Community Integration, automation, AI – oh my!

Automation 98

Automation Peer-to-peer API Communities 98

Convince & Convert

SEPTEMBER 30, 2021

While the Marketing team is broadcasting from one to many, social selling is ideal for that one-to-one communication. . Remember: Those who are paying attention to your channels are not necessarily who is the most active. . Industry peers and competition . Social media doesn’t replace your existing selling or relational tools.

Peer-to-peer 194

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 194

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. It’s a beautiful thing when our employer is the data source. This practice is just wrong. It’s also wise to use only data your industry considers fresh.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Marketing Insider Group

DECEMBER 8, 2021

In the early days of social media, building customer communities was common practice for all brands that had a Facebook page and Twitter account. Marketing and content teams are gearing up to ring in the new year with a bang, but the buyer journey is complex. B2B decision makers are not easy to reach. Don’t worry.

Enterprise Management 313

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 313

EveryoneSocial

APRIL 14, 2020

Think about where content is adding value to your organization currently: marketing, social media, sales, employer branding, recruiting, and internal communications. This is not about activating employee content creators for the sake of checking a box, but enabling content that has purpose and results in tangible value for your audiences.

Activities 98

Activities Peer-to-peer Marketing & Strategy Content 98

InsightSquared

MAY 29, 2019

Standing in the Red Sox Dugout, peering across the field with a hundred fellow professionals in revenue operations, I felt like I found my tribe. This was a community who understood the power of alignment—that creating alignment across a company’s functional areas is the “master key” to unlocking exponential growth.

Peer-to-peer 228

Peer-to-peer Conference Marketing Management Communities 228

Martech

APRIL 5, 2024

Ultimately, martech platforms must address two types of marketing problems: customer-facing communication issues (e.g., automating personalized email communication to eliminate manual efforts). Ultimately, martech platforms must address two types of marketing problems: customer-facing communication issues (e.g.,

Peer-to-peer 93

Peer-to-peer Paid Search Agency SMS Gartner 93

Convert

JANUARY 20, 2023

Convert.com and the A/B testing tool Convert Experiences, announced today that it will offer a $99 USD Community support powered plan to help the thousands affected by this disruption. Any Google Optimize (360) experiments and personalizations still active on that date will end. We Have a Community Plan at $99 per Month.

Optimization 116

Optimization Peer-to-peer Google Paid Search Agency 116

Salesforce Marketing Cloud

OCTOBER 10, 2023

However, many Salesforce Developers have chosen to extend their careers beyond coding to also become community leaders, international speakers and writers, dedicated mentors and coaches, and passionate knowledge sharers. That is an impressive achievement in and of itself.

Peer-to-peer 115

Peer-to-peer Communities Blogger Youtube 115

Salesforce Marketing Cloud

AUGUST 16, 2023

Join us (in San Francisco or on Salesforce+ ) for three jam-packed days of learning, networking with peers, and fun. Count me in Be sure to add these five activities to your list. You’ll discover new ways to engage your customers, deliver better service experiences to more people, and become more productive and cost efficient.

Peer-to-peer 98

Peer-to-peer Service FAQ Broadcasting 98

Outreach

DECEMBER 19, 2017

We’re excited to announce some big news surrounding our customer community! We launched our customer community back in May of this year. The purpose of the community is for Outreach customers to freely exchange tips, tricks, thoughts, and feedback, as well as pose questions about the Outreach products and business.

Outreach 71

Outreach Communities Peer-to-peer Thought Leadership 71

Martech

APRIL 25, 2024

My boomer colleague is part of an adaptable, active, tech-forward cohort who cannot be overlooked, largely because they also hold more than half of America’s wealth. ’ Unless there’s a good discount attached.” The joke leans on an aging, coupon-clipping stereotype that should be retired. TV is as efficient as it is effective.

Television marketing 88

Television marketing Planning Paid Search Agency Peer-to-peer 88

Onalytica B2B

NOVEMBER 15, 2018

The concept of your employees being influencers may sound odd to some. When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Salesforce Marketing Cloud

NOVEMBER 7, 2022

The Salesforce MVP Program was started in 2010 to annually recognize Trailblazer Community experts who go above and beyond to help others succeed in the Salesforce ecosystem. Join the conversation on the Trailblazer Community. All of our Salesforce MVPs are making incredible contributions to the Trailblazer Community.

Peer-to-peer 98

Peer-to-peer Work Management Marketing Management Multi-Channel 98

Oktopost

NOVEMBER 12, 2020

LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products. This feature can help B2B companies generate highly-qualified leads on social media and build a product community by spotlighting featured customers, gathering reviews, and driving valuable action.

Peer-to-peer 129

Peer-to-peer Linkedin Top of Funnel Product 129

Marketing Insider Group

APRIL 19, 2021

Create Fun Activities and Gameplay. This will allow attendees to search for connections and view individuals’ information as they encounter one another during event activities. This will allow attendees to search for connections and view individuals’ information as they encounter one another during event activities.

Enterprise Management 337

Enterprise Management Peer-to-peer Merchandising Marketing Management 337

Influitive

OCTOBER 11, 2015

Customer engagement really begins the moment a buyer spots a mention of your company on social media, or hears about your product from a peer in their industry. Engaged customers are more likely to spread positive word of mouth about your brand through blogs and social media, videos, case studies, speaking engagements and other activities.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Launch Marketing

APRIL 8, 2022

Today’s buyers are more often seeking peer advice when making purchasing decisions. Leveraging these in PR activities is a creative way to highlight your customers and their results without putting a pure focus on just your service offerings. So, what are creative ways to change up and elevate your B2B public relations tactics?

Public Relations 131

Public Relations Tactics Creativity Peer-to-peer 131

ConvertKit

MARCH 12, 2020

As a mission-driven company made up of creators ourselves, our heart is with the creator community. The qualifying circumstances are fairly simple: You are an active creator – evidenced by your business website or social profile. COVID-19 has already had a wide impact beyond those directly impacted by illness.

Peer-to-peer 145

Peer-to-peer High Quality Lead Communities Landing Pages 145

Content Standard

JANUARY 3, 2019

Not long ago, geography and familial ties were the two main factors that created most communities. Communities as Content. The main benefit of a brand-hosted community is the participatory experience your audience enjoys. The main benefit of a brand-hosted community is the participatory experience your audience enjoys.

Communities 75

Communities Peer-to-peer Brand Identity Branding 75

Stevens & Tate

MARCH 27, 2023

Social media has become a critical part of our lives, and businesses are taking notice. Today, the platform isn’t just a place to share memes and cat videos – it’s also a powerful tool for digital marketing. One key social media aspect often overlooked is its impact on SEO. What are Social Signals? We have covered these and more below.

SEO 112

SEO Peer-to-peer Paid Search Agency Lead Scoring 112

Customer Experience Matrix

JULY 3, 2013

More puzzling was Venntive’s decision to include a full accounting system and a community management features such as private discussion forums, Wikis, events, and custom fields for groups within its database. And community management – well, that just doesn’t have much to do with how most small businesses operate.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Communities Lead Ranking 120

Bluetext

APRIL 8, 2024

Thankfully, the cybersecurity community offers a plethora of events where professionals can gather to share knowledge, network, and explore innovative solutions. Companies looking to engage with the hacker community and showcase their expertise can explore sponsorship opportunities available on DEF CON’s website.

Peer-to-peer 36

Peer-to-peer Brand Identity Branding Thought Leadership 36

Litmus

APRIL 29, 2020

Reliable industry insights help all of us benchmark our programs against our peers, identify trends, uncover opportunities for improvement—and ultimately, help push the industry forward. Offering virtual happy hours and other ways for community members to connect and network. Take the survey ?. EmailGeeks, make your voice heard!

Customer Surveys 68

Customer Surveys Communities Peer-to-peer Thought Leadership 68

Litmus

APRIL 30, 2020

Reliable industry insights help all of us benchmark our programs against our peers, identify trends, uncover opportunities for improvement—and ultimately, help push the industry forward. . Offering virtual happy hours and other ways for community members to connect and network . Take the survey ?. EmailGeeks, make your voice heard!

Customer Surveys 68

Customer Surveys Communities Peer-to-peer Thought Leadership 68

Marketing Insider Group

JANUARY 24, 2023

One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) My view is to always mainly focus on the stuff that works. And once that’s in place, you can experiment with new ideas. They don’t navigate the buyer journey in any linear fashion.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Salesforce Marketing Cloud

FEBRUARY 21, 2023

Over a 4-month period, the Trailblazer Community team, 65+ internal Salesforce stakeholders, and current Salesforce MVPs spent over 1,000 hours reviewing every nomination submitted—to ensure a thorough and inclusive process. Connect with Trailblazers from anywhere Join the conversation on the Trailblazer Community.

Peer-to-peer 98

Peer-to-peer Class Communities Ideal Customer Profiles 98

6sense

NOVEMBER 10, 2021

Editor’s Note: CMO Coffee Talk is an open space for more than 1,200+ CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. PLG uses the product itself to drive engagement typically associated with marketing and sales activities. . Here are a few Aha! moments I spotted during the conversation. .

CMO 62

CMO Peer-to-peer Cross-Selling Work Management 62