Schubert B2B

SEPTEMBER 29, 2023

Nevertheless, a game-changing strategy exists that can invigorate your efforts, shifting your attention from basic lead generation to the sophisticated art of demand generation. social media, community boards, podcasts, etc.). So, what precisely is B2B demand generation? Its overarching goal? the majority of your audience).

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand Generation 62

Metadata

APRIL 8, 2024

Seriously: our lead-to-conversion rate increased by 15X and our cost per opportunity (CPO) went from $40k to $800. I ran demand and operations, so my job was simple: generate and optimize leads. For context, our cost per lead (CPL) was around $1,000 before we started using Metadata. I was instantly hooked.

Cost per Lead 52

Cost per Lead CPO B2B Marketing Advertising Agencies 52

Valasys

SEPTEMBER 30, 2019

On the 30 th of September 2019, BrightTALK announced its new insights tool to aid in the level of precision of its buying intent-based marketing product named Intent Leads. The tool helped the B2B brands identify the prospective leads possessing the buying-intent.

Intent 40

Intent Marketing Automation Services Lead Ranking Buy 40

MKT1

JULY 13, 2023

This interactive workshop will help you focus on the right marketing activities for your specific business by better understanding your audience, market, GTM motion, and marketing advantages. Includes peer review. So I wrote this newsletter and made a video with some early-stage marketers to help. 250,10% off for paid subscribers.

CMS Development 52

CMS Development Top of Funnel Product Lead Ranking 52

Marketing Insider Group

AUGUST 29, 2023

The current expectation of users leans heavily towards authentic, community-driven campaigns. Instead of traditional ads, create edutainment content that resonates with your audience, leading to higher engagement rates. Change is the only constant in the world of digital marketing –especially when it comes to social media trends.

Social Media 257

Social Media Marketing AI Trends Peer-to-peer 257

Heinz Marketing

SEPTEMBER 2, 2019

Jump on high intent leads in the moment with Intercom, the business messenger that extends the reach of your team 24/7. Intercom creates more opportunities for you by booking meetings and collecting data from leads automatically. They now convert 25% of leads through Intercom’s messenger. Deals don’t wait.

Top of Funnel 52

Top of Funnel Peer-to-peer B2B Thought Leadership Lead Scoring 52