Moz

JULY 15, 2020

Posted by DaveSottimano We’ve officially released the Moz API for Google Sheets and want to take you on a quick feature tour. In the past, if you wanted link metrics for hundreds of URLs, you either had to enter them manually one at a time, or you needed technical expertise to use the LinkScape API. The formulas tab.

API 69

API Google Domain Click Rate 69

Moz

JULY 15, 2020

Posted by DaveSottimano We’ve officially released the Moz API for Google Sheets and want to take you on a quick feature tour. In the past, if you wanted link metrics for hundreds of URLs, you either had to enter them manually one at a time, or you needed technical expertise to use the LinkScape API. The formulas tab.

API 67

API Google Domain Click Rate 67

Moz

JULY 15, 2020

Posted by DaveSottimano We’ve officially released the Moz API for Google Sheets and want to take you on a quick feature tour. In the past, if you wanted link metrics for hundreds of URLs, you either had to enter them manually one at a time, or you needed technical expertise to use the LinkScape API. The formulas tab.

API 66

API Google Domain Click Rate 66

Martech

JUNE 29, 2022

If you’re using Google Ads, Search Ads 360, DV360, or other media tools in the suite, GA can be a hub, as well as a source in the media activation process. If you do not have a project yet, go to the Google APIs Resources page to create a new one. GA integrations as a hub. The last step is turning on a setting to use BigQuery.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Analytics Activities 100

Parse.ly

FEBRUARY 20, 2020

That changes today with API support for audience segments! If you use Parse.ly’s API and have segments enabled in your account, you’ll now be able to use the /analytics endpoint to perform two kinds of queries: See top posts for an individual segment. What else is new in Parse.ly’s API? We’ve got you covered.

API 52

API Segmentation Paid Search Agency Tagging 52

Customer Experience Matrix

AUGUST 28, 2014

and key activities (Web site visits, topics researched) and scores at both company and individual levels. APIs can load data from other sources, potentially including other CRM marketing automation products, Web logs, order processing, call centers, media impressions, and pretty much anything else.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Martech

FEBRUARY 5, 2024

Filtering email bot activity We all want accurate data on email performance, right? A new feature added in January helps identify and confirm bot activity within Marketo, which will, in turn, help provide more accurate reporting. Filter any activity that matches with anything on the list. Or match with proximity pattersn.

Webinar Metrics 102

Webinar Metrics Demand Marketo API 102

Zoominfo

JULY 12, 2021

And while you can set up automated requests for your API to update your data regularly, there is an easier, more efficient solution: webhooks. Where APIs fall short. If one of the CEOs has an update on their profile, you wouldn’t know it unless you requested that CEO’s data again using the Search and Enrich APIs after the update.

Zoominfo 130

Zoominfo Ideal Customer Profiles Enterprise Management API 130

Zoominfo

JULY 22, 2021

And while you can set up automated requests for your API to update your data regularly, there is an easier, more efficient solution: webhooks. Where APIs fall short Imagine that you have searched, found, and enriched data on all C-level leaders at ZoomInfo. This can be specified when creating the Webhook.

Zoominfo 130

Zoominfo Enterprise Management API Bandwidth 130

Martech

APRIL 30, 2024

It involves: Evaluating the urgency : Identify which problems need immediate attention to prevent disruption in marketing activities. API management : Improve API strategies for better connectivity between different systems. Retraining staff Skill assessments : Evaluate current team skills and identify gaps.

Efficiency 93

Efficiency Work Management Marketing Management Allocation 93

Top Rank Marketing

JANUARY 5, 2024

percent of overall digital ad spending in the U.S., and MediaPost recently took a look at the gains LinkedIn has made on the top ad market shares of Meta and Google.

Paid Search Agency 108

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 108

Versium

NOVEMBER 13, 2018

In addition to our self-serve platform and custom services with a dedicated rep, the Versium APIs also give you real-time access to Versium’s LifeData. With the APIs, you can fix and enrich your customer data to improve efficiencies and customize your apps. Create a Versium API Account and get an API Key. Test your flow.

API 40

API Trigger Marketing CRM Validation 40

Aberdeen

FEBRUARY 12, 2019

The visualizations reminded me of my days in SEO when I tracked the performance of stories in Google Analytics, and the term “ attention economy ” also made me think about the data science and methodology of tracking buyer intent signals, content consumption , and active research being conducted on the web.

Activities 40

Activities Research Purchase Intent Intent Signal 40

Salesforce Marketing Cloud

AUGUST 18, 2023

To ensure you get the most out of our fantastic MuleSoft sessions, learning, and activities, we’ve compiled a list of five main reasons why you can’t miss MuleSoft at Dreamforce: The MuleSoft Keynote Connect with MuleSoft experts from the MuleSoft Community Integration, automation, AI – oh my!

Automation 98

Automation Peer-to-peer API Communities 98

Martech

FEBRUARY 8, 2024

From making your emails more compliant with the latest regulations to improving financial management with the new currencies API, these updates will help your business stay ahead of the curve. Stronger currency management with new currencies API. Learn more about the Currencies API and integration options.

Enterprise Management 92

Enterprise Management Sales Qualified Leads API Hubspot 92

NuSpark Consulting

OCTOBER 1, 2023

Lead Management : Manage your leads within Google Ads, download them as a CSV file, or integrate with your CRM system through webhook or Google Ads API. Leads can be downloaded as a CSV file or received directly in your CRM via webhook or Google Ads API. Activate the Zap: Once everything is set up and tested, turn on your Zap.

Lead Generation 130

Lead Generation Sales Qualified Leads Google Ads 130

NuSpark Consulting

OCTOBER 1, 2023

Lead Management : Manage your leads within Google Ads, download them as a CSV file, or integrate with your CRM system through webhook or Google Ads API. Leads can be downloaded as a CSV file or received directly in your CRM via webhook or Google Ads API. Activate the Zap: Once everything is set up and tested, turn on your Zap.

Lead Generation 130

Lead Generation Sales Qualified Leads Google Ads 130

Martech

FEBRUARY 13, 2024

A Traackr integration via the Snapchat Creator API aims at making it easier for brands to connect with the Snapchat creator and influencer community. Activate organic and paid campaigns. Traackr, the international influencer marketing platform, is partnering with Snap Inc. to help brands build influencer relationships.

Advertising Agencies 93

Advertising Agencies Peer-to-peer API User-Generated Content 93

Martech

MARCH 22, 2024

Ideation: Using AI to expand content themes and plan for future activations Every great piece of content starts with a compelling idea, but generating those ideas consistently is where creative marketing teams can easily run into bottlenecks. Dig deeper: 9 best practices for AI tools in content creation 2.

Marketing AI 93

Marketing AI Content Marketing Enterprise Management Planning 93

Zoominfo

NOVEMBER 7, 2022

Admins can select specific countries they would like to activate this feature for, or turn it on for all countries. You can view a visualization of credits spent per application among Web, ReachOut, Mobile, API, and native apps.

Zoominfo 130

Zoominfo API Class Contacts 130

chiefmartech

FEBRUARY 27, 2017

The following is a guest article by Mike Sedzielewski , co-founder and CMO of Voucherify , a coupon and referral infastructure through API. In the last year: Over $500M was invested in API companies , not including a few massive acquisitions and Twilio’s IPO. 2016 was the year when the marketing technology mantra materialized.

API 40

API CMS Development Enterprise Management eCommerce 40

Optinmonster

MAY 4, 2022

We need the API Url and API Key from ActiveCampaign. Click on Copy API Url and paste this into your text file. Next, click on Copy API Key. We wanted to mention 3 features unique to OptinMonster’s inline forms: Smart Success, Content Lock, and Attention Activation. Attention Activation. Smart Success.

API 78

API Lock-In Opt-out Opt-in 78

Customer Experience Matrix

OCTOBER 29, 2023

In this view, the core function of the CDP is to convert general purpose profiles into the specific formats needed by analytical, orchestration, and delivery systems (which we can call “activation systems” if you’ll trade some jargon for simplicity). So there’s more happening here than a simple data transfer or API call.

Marketing Management 177

Marketing Management Ideal Customer Profiles Profiling Vendors 177

Launch Marketing

JANUARY 3, 2024

API Obstacles Many integrations with other platforms and apps are used via an Application Programming Interface (API). In simple terms, APIs are mechanisms that enable two different software solutions to communicate with each other using certain terms or protocols. When APIs are not set up properly, breakdowns happen.

Marketing Automation Services 71

Marketing Automation Services Marketing Automation Automation B2B Marketing 71

Martech

DECEMBER 14, 2023

Cloudinary’s generative AI enhancements to its Programmable Media API and Cloudinary Assets, enable users to edit images at scale and accelerate time to market for their assets. InMoment’s XI Platform has added Generative AI-Infused Active Listening to produce sophisticated and detailed prompts for richer feedback collection in any language.

Marketing AI 95

Marketing AI Advertising Agencies Paid Search Agency API 95

Versium

AUGUST 13, 2018

Redmond, Wash. – August 14, 2018 – Versium , a big data and AI-driven marketing empowerment company, today announced the launch of its Developer Portal, an API-accessible developer platform. Developers and System Integrators can now easily build data technology tools directly into CRM, Marketing Automation & E-commerce Systems.

API 40

API Marketing Automation Services Lead Ranking Paid Search Agency 40

Versium

AUGUST 13, 2018

Redmond, Wash. – August 14, 2018 – Versium , a big data and AI-driven marketing empowerment company, today announced the launch of its Developer Portal, an API-accessible developer platform. Developers and System Integrators can now easily build data technology tools directly into CRM, Marketing Automation & E-commerce Systems.

API 40

API Marketing Automation Services Lead Ranking Paid Search Agency 40

Sana Commerce

FEBRUARY 6, 2024

Keep your customers engaged by automating email triggers and marketing activities like order confirmations, targeted promotional campaigns, or pop-up forms on your web store. When the Mailchimp add-on is installed, you can connect using your MailChimp API Key by clicking on the Configure button.

Loyalty 52

Loyalty Marketing Strategy Marketing & Strategy Ideal Customer Profiles 52

Martech

AUGUST 4, 2023

Another notable feature released last month is Web Services Error, which identifies API users responsible for creating an error. Web Services Error displays which API user is creating the error Another highly anticipated feature is Web Services Error notifications. Engagement Map became available on Aug.

Marketo 92

Marketo API Display Verticals 92

Martech

MARCH 16, 2022

Bot Activity 2.0. When Marketo released their bot activity filter on emails, we didn’t hesitate to enable this feature. As a refresher, go to Admin > Email and select the bot activity tab to active/deactivate the filtering of bot activity. API Enhancements. Why we care. Next-Gen Experience Automation.

Lead Scoring 109

Lead Scoring Enterprise Management Work Management Peer-to-peer 109

illumin

FEBRUARY 8, 2024

Browser APIs Browser APIs provide marketers with invaluable insights to optimize user engagement and facilitate interest-based marketing campaigns. Chrome’s browser API recognizes and tracks topics of interest based on browsing activities over a three-week period.

Privacy Protection 52

Privacy Protection API Privacy Ad Exchange 52

Only B2B

FEBRUARY 21, 2024

It goes beyond demographics and past purchases to reveal your prospects’ active interest in specific products, services, or solutions. Relying solely on demographics or past purchases misses the key ingredient: active buying intent. It’s a clear signal of active interest and purchase intent.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Martech

SEPTEMBER 25, 2023

So we’re actively investing in lowering that bar as well. A: Here are some of the areas we’re investing in API-UI parity: Clients can expect increasing parity between the API and the UI and programmatic access to GA4 features across multiple platforms. However, GA4 is more intentional about how it does what it does than UA.

Marketing Analytics Tools 124

Marketing Analytics Tools API Analytics Impressions 124

Martech

APRIL 9, 2024

Identity resolution There are many vendors today offering identity resolution solutions that — largely probabilistically — stitch identifiers like postal or email address to transaction activity or other trackable behaviors. Some of these solutions are interoperable — for example, The Trade Desk’s UID is interoperable with LiveRamp’s RampID.

Privacy 105

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 105

Adobe Experience Cloud Blog

JULY 29, 2016

Author: Mike Stocker Facebook’s recent announcement of their new Offline Conversions API generated a lot of buzz and excitement among marketers and for good reason. They can then use these offline activities to optimize their ad campaigns and ad spend. What is an offline conversion event?

Lead Ranking 48

Lead Ranking API Marketing Qualified Leads Sales Qualified Leads 48

Lead Liaison

JUNE 14, 2023

Although, when using a universal lead capture strategy you cannot scan the barcode on a badge without purchasing a developer kit, sometimes referred to as an API or API key. Should this be a deal killer? Should this deter you from implementing a strategy? Is this a cost or an investment? This shouldn’t affect your strategy at all.

Lead Capture 97

Lead Capture Cost Lead Liaison Trade Show 97

Optinmonster

JUNE 1, 2022

IndexNow is a simple way to ping search engines and lets them know about any content activity like adding, updating or deleting an existing page on your website. Now, you can download the plugin zip and activate the plugin license key on your website. Enable the toggle button to activate the feature. What is IndexNow?

Lead Scoring 81

Lead Scoring Lead Ranking API Content 81