KoMarketing Associates

APRIL 27, 2017

In this post, I’ve listed three tactics below where paid media platforms supply specific account-based marketing tools or strategies to aid in this goal. AdWords Customer Match. There are over 1 billion active monthly users of Gmail and Google accounts, and more than half of emails are read on mobile devices.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

Webbiquity

JANUARY 10, 2010

How can you utilize rich media ads to take advantage of the coverage provided by Google’s content network? Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns?

Adwords 100

Adwords Tips PPC Tactics 100

Martech Advisor

JANUARY 3, 2020

Social media is recognized as one of the most powerful game-changer when it comes to branding and marketing for businesses. Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more. Gary has 7.4

Social Media 135

Social Media Social Marketing Media Planning 135

KoMarketing Associates

MARCH 15, 2016

Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking. If you don’t think your audience is on social media, you’re wrong. Bottom line: your ideal prospects are likely using social media.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

Martech

OCTOBER 31, 2022

Google Tag Assistant is a Chrome extension that ensures Google tags such as Google Analytics, Google Tag Manager, Adwords Conversion Tracking and more are working correctly. GTM Variable Builder Trigger Guide for GTM. Tag analysis — what’s firing on my site? How to’ helpers. Get MarTech! In your inbox. Processing. An ongoing series.

Marketing Analytics Tools 109

Marketing Analytics Tools Resources Analytics Google 109

Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public.

Advertising Agencies 123

Advertising Agencies Paid Search Agency Cost Per Click Ad Exchange 123

Tomorrow People

APRIL 12, 2013

But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. Some rely on their gut feelings, claiming that social media ‘just works’. But like any marketing activity, it’s only good as long as you can scale, measure and improve. CRM Integration.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

APRIL 12, 2013

But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. Some rely on their gut feelings, claiming that social media ‘just works’. But like any marketing activity, it’s only good as long as you can scale, measure and improve. CRM Integration.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Sprout Social

FEBRUARY 6, 2017

Social media ROI is one of the most heavily debated topics in the online marketing world. Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. A separate study gives some insight as to why companies aren’t measuring their social media ROI.

Social Media 110

Social Media ROI Media Marketing Analytics Tools 110

Zoominfo

OCTOBER 5, 2021

Storytelling has long been used to activate a reader’s imagination through an interactive narrative. Google created a video series called “AdWords Stories” that highlights small businesses that use the platform, conveying the life-changing impact it can have.

Storytelling 130

Storytelling Examples Brand Identity Branding 130

Webbiquity

APRIL 4, 2019

They are also less targeted and more apt to miss entire audiences who no longer consume traditional media. Content marketing technologies also enable marketers to reach and attract a worldwide audience that is actively searching for information in the specific industry where you are particularly suited to provide advice. ImageCreator.

Paid Content 262

Paid Content Advertising Agencies B2B Marketing Marketing AI 262

Webbiquity

JUNE 7, 2018

Social Media Marketing. The rapid spread of new smartphones and tablets is driving exponential growth in the number of social media users. This has opened up new possibilities for brands looking to harness the power of social media advertising. Influencer Marketing on Social Media. Use Adwords.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Meerkat Marketing

NOVEMBER 17, 2020

The issue with a lot of marketers, whether in-house or external contractors, is that they focus their reporting metrics on leads that they have generated – i.e. we did a, b, and c marketing activities this month and generated 100 new leads in our pipeline. . Example: Google Adwords vs. LinkedIn Ads. Our cost per MQL is $x. .

Marketing Qualified Leads 52

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 52

Biznology

OCTOBER 21, 2013

How do we optimize biddable media where almost no consumers click on ads and even fewer purchase directly from clicking on an ad? Biddable media and story telling. In order to optimize biddable media our role is to align the brand with things that matter to the consumer. Image by None via CrunchBase. Measurement. Conclusion.

Paid Content 80

Paid Content Optimization Media Advertising Agencies 80

Biznology

MARCH 20, 2018

” The state of earned media blogger outreach. “I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. “In this free 30-minute Biznology® webinar, Chris talks about earned media marketing: how to get off your duff and get out there online.” I may well be mistaken.”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

KoMarketing Associates

JANUARY 2, 2018

A while back I wrote a post on how to integrate social media into everyday B2B marketing strategy. One of the recommendations was to set 15 minutes a day to social media activity, making this activity a priority and not just a task. Social Media: LinkedIn Marketing Solutions (shortcuts here ), Twitter.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

Convince & Convert

APRIL 9, 2014

Here’s why: Google+ and Google Adwords In the past, Google Adwords was about CTR, but now Google+ and Adwords collide with +Post Ads. Through social connecting with Adwords, you can bet that every business with million dollar spends on Adwords will be testing what works for them. Social Media Strategy'

Paid Content 167

Paid Content Google Adwords Peer-to-peer 167

Brandwatch Marketing

OCTOBER 25, 2023

Look at search volume data Use Google Adwords Keyword Planner and Google Trends to check the volume of searches for your brand name, and to track it over time to see if search volumes are increasing. Use social listening Perhaps the most effective tactic is to look at where people are already talking – social media and other websites.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

Crimson Marketing

FEBRUARY 28, 2013

My following post was recently featured on Social Media B2B: Most of our B2B clients have staked a claim on Google+, but they don’t invest in it. Recent studies indicate that, while many companies were asleep at the switch, Google+ has emerged as the killer platform for B2B social media marketing. Number of Active Users.

Social Media 100

Social Media Google Media B2B 100

Webbiquity

APRIL 11, 2011

Social media monitoring tools continue to proliferate in number and advance in functionality. It’s admittedly a squishy measure, not likely to sit well with the social media ROI crowd; it will make your CEO’s eyes roll and your CFO blanch, but those who really get social media intrinsically know how crucial this is: karma.

Social Media 100

Social Media Godaddy Media Adwords 100

Webbiquity

APRIL 11, 2011

Social media monitoring tools continue to proliferate in number and advance in functionality. It’s admittedly a squishy measure, not likely to sit well with the social media ROI crowd; it will make your CEO’s eyes roll and your CFO blanch, but those who really get social media intrinsically know how crucial this is: karma.

Social Media 100

Social Media Godaddy Media Adwords 100

Sprout Social

APRIL 19, 2017

Social media ROI is no different. In order to figure out the real value of social media in your organization, you have to think as much about relational as you do about transactional. It’s not that a transactional approach to social media ROI is completely irrelevant. What’s the value of a Like? It’s very relevant.

Social Media 105

Social Media Paid Content Lead Scoring Lead Ranking 105

KoMarketing Associates

SEPTEMBER 18, 2012

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. Advances in search engine algorithms bring social media in focus for link acquisition and as a potential signal of trust for engines. The Role of Social Media. Define Social Media Goals. Look Before You Leap.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Content Standard

DECEMBER 12, 2017

The way content marketers talked about social media storytelling made it sound whimsical and impassioned. But one SEMRush subscription and an AdWords certification later, that content marketing shine seemed a bit duller. Here’s the thing about social media marketing. The answer comes down to one word: development.

Storytelling 82

Storytelling Social Media Effectiveness Media 82

Customer Experience Matrix

SEPTEMBER 9, 2009

Summary: marketing has shifted steadily over time from passive to active consumer engagement. Social media is the latest stage in this evolution. One was the disparity between the time people spend on online activities (20% to 30% of total media time) and the share of advertising expenditures spent online (10% to 15%).

Social Media 120

Social Media Narrowcasting Media Database Marketing 120

KoMarketing Associates

JANUARY 5, 2016

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This is announcement was just another indicator that B2B marketers can focus less on activity directly associated with Google+ in the new year. Mobilegeddon.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

Convince & Convert

JULY 31, 2012

Wildfire , a pioneering social media management software application that specialized in contests and promotions, announced today that it has been bought by Google for a smooth $250 million. Launch Adwords for Social. Jay Baer is a hype-free social media and content strategist & speaker, and co-author of The NOW Revolution.

Google 165

Google Enterprise Management Marketing Management Adwords 165

Webbiquity

SEPTEMBER 5, 2017

AdWords likely won’t tell you how low you can go, and will suggest much higher, but because this is your brand and there is likely a much higher relevance to your ads and landing pages, you can significantly reduce costs without losing your position. Keywords Explorer 2.0 Finding the Balance— Be Careful of Cannibalization ….

PPC 270

PPC SEO Paid Search Agency Click Rate 270

NuSpark Consulting

JULY 30, 2011

The Google Adwords pay-per-click platform has a number of fairly new features that can contribute to lead generation and increased conversions. Google notes that Call Metrics is only available in US and Canada, and that, for now, Call activity does not factor into Ad Rank or Quality Score. Calls divided by impressions!

Adwords 100

Adwords Lead Generation Lead Scoring Lead Ranking 100

Atomic Reach

MARCH 18, 2019

David Rodnitzky is a SEM and digital media specialist with a focus on mobile marketing and online advertising. Brad Geddes is a PPC expert and an Official AdWords Seminar Leader. Mel Carson is an influencer in the spheres of social media, and personal branding. Lisa Raehsler is a consultant in social media ads and PPC.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Digilant

OCTOBER 4, 2023

Advertisers now buy media across a vast range of different sites. DMPs can help tie all that activity and resulting campaign and audience data together in one, centralized location and use it to help optimize future media buys and ad creative. SSPs are sometimes referred to as yield-optimization platforms.

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Doubleclick 59

Webbiquity

JULY 19, 2016

” — Smart Bug Media. Pricing: free (but requires an active Google AdWords account). Showcase reviews: Social Media Today, Perception System, Smart Bug Media, StoreYa Blog, Robbie Richards. Also find contact information for domains, successful AdWords ad texts, and negative keywords. SmartBug Media.

Paid Content 100

Paid Content Keywords SEM Marketing Automation Services 100

NuSpark Consulting

MAY 25, 2013

Google analytics measures website activity, with the goal to track visitor behavior. Goals are specific actions that you feel necessary to track in order to measure the success of your website activity, website content, and website navigational structure. Any behaviors that you want to measure are called GOALS. What is a Conversion.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Analytics Conversion 100

Engagio

JULY 29, 2021

The benefit of being the largest social media platform (yes, even in 2021) is that, in all likelihood, the vast majority of your customers will use Facebook, meaning not marketing there is a huge missed opportunity. Perhaps the reason many B2B marketers avoid Facebook is they don’t see the immediate results they’re expecting. Being too broad.

B2B Marketing 133

B2B Marketing Marketing & Strategy Marketing Strategy B2B 133

NuSpark Consulting

JANUARY 3, 2016

Social Media Follow icons (Icon-Click-Follow or ICF) (in actuality each social media channel can have its own event). Total Website Activity Conversion Rate. Google Adwords Cost Per lead or sale (with agency mark-up). Google Adwords Cost Per lead or sale (with agency mark-up). Sample Calculations.

Marketing Analytics Tools 100

Marketing Analytics Tools Lead Generation Analytics Google 100

Exo B2B

NOVEMBER 9, 2017

Many companies now rely on external resources for their marketing, advertising and communication activities. Whether complete or partial, marketing outsourcing will act as a resource provider for your marketing activities. It’s time to position yourself as an innovative company that’s active and aware of best marketing practices.

Work Management 80

Work Management Paid Search Agency Marketing Management Marketing Budget 80

SalesIntel

NOVEMBER 17, 2022

The top 3 most effective marketing channels as reported by respondents were social media, organic search and content marketing. So, focusing on SEO activities is crucial to get noticed by the decision-makers. Social Media. However, be wary of abusing this tactic or you will end up blocked from the groups.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98