Unveiling Meta’s contribution to top-of-funnel relative ROAS
ClickZ
FEBRUARY 24, 2023
I also discuss what makes it great for top-of-the-funnel brand awareness. Let’s take a closer look at Meta’s performance at different funnel stages, and how it delivers a strong top-of-funnel relative ROAS. In fact, data from Fospha partner Nest Commerce shows that CPMs are substantially lower for Brand activity.
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