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Genoo and Act-On Software Add Social Marketing Features

Customer Experience Matrix

Summary: Two low-cost demand generation systems, Genoo and Act-On Software, have added unusually advanced social marketing features. People who comment on a Genoo-hosted Web page or subscribe to a Genoo-originated RSS feed can be loaded into the system as contacts and these activities can factor into their lead score.

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Stolen Thought Leadership / The Ethics of Aggregating Content (alt title: Stolen Goods: The Dangers of Plagiarized Content)

Contently

In 1709 the British parliament ratified the Statute of Anne, the world’s first copyright act that granted book publishers exclusive rights to their content for an initial 14 years. A few years later, the New York Times’ adoption of RSS was seen as a “tipping point” for the format. RSS feeds are still popular today.

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Content Curation for SEO: How To Make It Work

Scoop.it

The act of curating content isn’t too different from that of a curator’s role at a museum, where they choose the most important artifacts and artworks to display to the public. Acting as a form of live FAQ section of a website, you can choose to answer questions by relevance, or by how frequently they’re asked. Image: Backlinko ).

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7 Content Marketing Tasks to Automate Right Now

Content Marketing Institute

HANDPICKED RELATED CONTENT: How to Write Email Newsletters People Want to Open and Act On. You also need to set up your RSS feed. If you need help with RSS, read this guide. It also can identify plagiarism to help make sure you don’t duplicate content. Email marketing. Social media promotion: Zapier. Workflow automation: IFTTT.

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Curating Content for Thought Leadership: How to Build Authority and Influence in your Industry

Scoop.it

RSS feeds offer an easy way to stay updated with every piece of content a site has published. If a website offers an RSS feed, then you will be notified whenever a post goes up. But it is a mixture of both and is basically somebody who is an expert and knows what they are talking about and offers an unbiased opinion in a valuable way.

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From insight to action

Savanta

Act as or appoint a champion – someone who represents the ‘voice of the customer’ and reminds colleagues of the insight until it’s acted upon. Enjoyed this post? Subscribe and receive new posts by email or RSS. Be there for the long-haul. Connect with Andrew on Twitter or Google+.

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3 Ways to Make Your Corporate Blog’s Sidebar Work Harder

The Point

Just be sure to offer the reader as many subscription options as possible, and at a minimum: Email, RSS, and Twitter. These days, however, it’s not enough to simply display a row of icons (RSS, Tweet, Email) and expect the reader to act. If you post blog content to your Facebook or LinkedIn or Google Plus page, add those also.

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