Oktopost

MARCH 31, 2021

TikTok, the viral video platform, exploded onto the scene with more than 800 million users, viewing over 1 billion videos daily. Video marketing can help personalize your marketing campaigns. You can also include subscribers’ names or business logos to personalize the video experience further. What happened? Funnel Videos.

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

Convince & Convert

DECEMBER 11, 2015

The company recently launched a global campaign to promote its new YOGA Tablet featuring YouTube stars from around the world. Called The #Goodweird Project, one of the videos from Russian YouTube star EeOneGuy generated more than 2.8 and The Viral Fever in India. Think Globally, Act Locally.

Campaigns 98

Campaigns Paid Search Agency Microsite Advertising Agencies 98

Optinmonster

FEBRUARY 11, 2024

Basically, we feel compelled to act if a situation is urgent. Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. Then, visit our gallery for some neat exit intent popup examples you can copy. That’s it!

Paid Content 82

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 82

Anything Goes Marketing

JANUARY 23, 2007

I've been reading a few articles lately about how some user-generated content ad campaigns such as the one that Dove ran called Dove Cream Oil Body Wash Ad Contest "failed" as it wasn't well received by the YouTube community. It means that YouTube is much more then just a community in itself as Shmuel perceived it.

Youtube 100

Youtube Web 2.0 User-Generated Content Blogger 100

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Which profile is more likely to result in a compelling, personalized email like the following? Leave behind: Relying Exclusively on Demographic Segmentation. Adopt in 2020: Integrating Behavioral Segmentation. Vs. Male and female runners, age 45 to 60 on the West Coast. CONTENT STRATEGY. Does this mean it’s time to abandon keywords in 2020?

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

Outgrow

OCTOBER 7, 2021

This acts as a great ecommerce marketing strategy! Whether it is bloggers, Instagrammer, or YouTubers, know which social platform is best for your business. In fact, according to Nasdaq estimates, by 2040, 95% of purchases would be conducted online, making traditional physical stores virtually redundant. 2 Hangout on Instagram.

eCommerce 101

eCommerce Outgrow Business Marketing Budget 101

Buffer

SEPTEMBER 1, 2022

From his two newsletters, one personal and the other called The Milk Road talking about crypto, to his audience of over 300,000 people on Twitter , to his popular My First Million podcast , Shaan’s creative output is fascinating. 🖊️ This interview has been edited and condensed for clarity. And that's a brand, right?

Curation 104

Curation Impressions Top of Funnel Startups 104

Biznology

AUGUST 26, 2014

million — than it has to do with becoming the biggest sensation of the entire summer, becoming truly viral, ubiquitous, and effectively bringing a relatively obscure, rare, and under-researched disease, amyotrophic lateral sclerosis, effecting between 10,000-30,000 people, into global focus and universal issue awareness.

Viral Marketing 80

Viral Marketing Wikipedia Youtube Social Media 80

SocialPilot

FEBRUARY 11, 2024

Need some fresh, viral ideas that’ll light up our feed. What’s working wonders on Instagram, TikTok, or YouTube? The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever. That’s not all. What’s the buzz? Need to mix things up a bit.

Sales Management 87

Sales Management ROI Planning Work Management 87

Hubspot

APRIL 12, 2018

Direct-to-consumer marketing is the act of a company marketing directly to their consumer. This direct relationship can occur through methods like social media, YouTube, or podcasts, but not through TV, billboards, or magazine advertisements. No one can guarantee that a video will go viral. What is direct-to-consumer marketing?

eCommerce 76

eCommerce Branding Brand Identity Advertising Agencies 76

Hubspot

MAY 14, 2019

Buzz marketing is a viral marketing strategy that leverages refreshingly creative content, interactive events, and community influencers to generate word-of-mouth marketing and anticipation for the product or service the brand is about to launch. The Ultimate List of Types of Marketing. Account-based Marketing. Buzz Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. There is no reason yours shouldn’t. We handpicked 20 social media campaign ideas to give you an edge when planning your social strategy for 2020. A well-planned social media campaign helps brands create awareness, build a community, and drives sales.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Content Standard

SEPTEMBER 17, 2015

These stories are actionable, easy to digest by overworked, content-laden brains, and delivered neatly through personalized content. A marketer’s number one job is to inspire curiosity, to urge the consumer to act. By creating personalized content for the right audiences, content marketers can carve curiosity into their craft.

Personalization 40

Personalization Content Marketing Content Microsite 40

Martech Advisor

DECEMBER 12, 2019

Over the last decade, D2C marketing strategies have gained fresh momentum, as brands have leveraged social media, viral content, and SEO for great results. Here are six brands that deployed disruptive methods to unlock the benefits of direct marketing to customers. What Is Direct-to-Consumer (D2C) Marketing?

Marketing Strategy 89

Marketing Strategy Marketing & Strategy Paid Search Agency Advertising Agencies 89

Referral Rock

NOVEMBER 21, 2019

Every month there seems to be a new viral video or meme. If you’re a marketer, I’m sure you’ve dreamed of working on a piece of viral content. But what makes a piece of content a viral marketing hit? What’s Viral Marketing? Why viral marketing is worth the risk.

Viral Marketing 56

Viral Marketing Campaigns Examples Paid Search Agency 56

Brandwatch Marketing

OCTOBER 30, 2018

The same goes for Instagram, Pinterest, YouTube, or any social media platform that is primarily visual. Stats show the future : 85% of teens use YouTube. But that’s changing, and the driving force behind that change is one demographic: teens. For them, the default language of the internet is the image. 72% of teens use Instagram.

Analysis 69

Analysis Peer-to-peer Youtube Case Studies 69

Buffer

OCTOBER 6, 2022

Her wealth of experience in marketing and customer research has earned her the nickname of ‘Customer Whisperer’ In this interview, we talk about how she grew her personal brand, with a newsletter called Why We Buy that has an audience of 10,000 people and a Twitter account with eight times that number.

Newsletter 68

Newsletter Paid Search Agency Advertising Agencies Twitter 68

Optinmonster

SEPTEMBER 2, 2020

This is true for blog posts, YouTube videos, social media posts, podcast episodes, and more. CTAs are usually placed in the form of a button in a prominent spot on your webpage: With the right call to action, you can persuade people who visit your site or read your content to do something specific, such as: Buy a product. Grab a download.

Examples 118

Examples Click Rate Social Media Copywriting 118

Lenny's Newsletter

SEPTEMBER 12, 2023

As Rick Rubin said in his recent book The Creative Act , “If we’re aiming to create works that are exceptional, most rules don’t apply.” It always surprises people to hear that, at YouTube, we never thought we had a product-market fit. No such guide exists. Nor will one ever exist. Finding PMF is too squishy.

CPO 145

CPO Product Work Management Enterprise Management 145

Outgrow

FEBRUARY 25, 2021

Ads on Facebook, Instagram, YouTube, and Google, and PPC ads are huge drivers of traffic depending on the industry you function in. Dynamic and personalized landing pages make use of UTM parameters to show different post-click experiences based on who is viewing them. These are proven techniques to maximize conversions. A/B Testing.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

ConvertKit

FEBRUARY 4, 2020

Video is a great way to personally engage with your audience and talk in more detail about your offer. You’ll need more than a beautiful landing page design and clear copy to convince your landing page visitors to convert into email subscribers. It even goes beyond a great lead magnet offer. In a photo description. In a Facebook Live stream.

Landing Pages 49

Landing Pages Promotion Marketing & Strategy Ideal Customer Profiles 49

Buzz Marketing for Technology

SEPTEMBER 23, 2008

They offer a launching pad for highly viral marketing campaigns that allow you to reach consumers where they live on the social web. They offer a launching pad for highly viral marketing campaigns that allow you to reach consumers where they live on the social web. Romi was also a speaker on Agency 2.0

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Adobe Experience Cloud Blog

JULY 24, 2014

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly – David Meerman Scott (Marketing and Sales Strategist). As a marketer, I’m always trying to think about what makes people act (i.e. The New Rules of Marketing and PR.

Word of Mouth 48

Word of Mouth Viral Marketing Webinar Metrics PR 48

MLT Creative

APRIL 13, 2012

Followers paid attention to what these new “friends” had to say and acted on their advice, generating action, change, altered thinking. Followers paid attention to what these new “friends” had to say and acted on their advice, generating action, change, altered thinking. Schaefer in a webinar on Personal Power.

Buzz 40

Buzz Word of Mouth B2B Advertising Agencies 40

Marketing Insider Group

SEPTEMBER 1, 2020

But in my opinion, there’s no more delightful rediscovery than that by Gen Z YouTube sensations, TwinsthenewTrend. Although the Collins video is probably the Williams twins ’ most viral piece of content, surprise is the one essential ingredient that runs through every video they produce. Divorce can do that to a person.

Storytelling 333

Storytelling Branding Brand Identity Marketing Agencies 2 333

Hubspot

DECEMBER 17, 2015

From scarcity marketing to viral marketing, there are a ton of different options for businesses to explore. One look at WestJet’s 2013 “Christmas Miracle” campaign – which sees the airline hand out personalized Christmas gifts to unsuspecting flyers – proves the worth of joy marketing instantly. Want to learn more? Keep reading.

Examples 28

Examples Campaigns Planning Paid Search Agency 28

Hubspot

FEBRUARY 19, 2018

Here, we’ve curated a list of nine self-help books to help you achieve professional and personal growth -- along with our biggest takeaways from each. The Seven Habits of Highly Effective People: Powerful Lessons in Personal Change. Becoming a healthier person doesn't come from making one big change. The Best Self-Help Books.

Positioning 77

Positioning Work Management Viral Marketing Fulfillment 77

LeadSquared

FEBRUARY 2, 2016

Nothing is simple; not in digital marketing anyway. The title is, well, just to make you click and read on. There’s almost nothing that changes as fast as the digital industry. New ideas, new technologies, new companies, they all make changes happen drastically. Users want something today, and something completely different the day after.

Planning 52

Planning Work Management Marketing Analytics Tools Advertising Agencies 52

Contently

JULY 14, 2016

Given YouTube’s popularity, it’s surprising that the video platform doesn’t have its own Breaking Bad , Mad Men , or Game of Thrones— a singular story that creates shockwaves of influence across culture—especially considering YouTube’s recent push into scripted original series with YouTube Red.

Youtube 60

Youtube Cable Television marketing Storytelling 60

Hubspot

AUGUST 21, 2013

Check out the SlideShare below from Desk to get a better picture of how customers act with much more information and communication at their fingertips. In case anyone isn''t familiar with them, Upworthy is a BuzzFeed-esque website that revolves around circulating viral videos. 20 of the Best SlideShares for Marketers.

Marketing Management 28

Marketing Management Advertising Agencies Viral Marketing Stats 28

Hubspot

DECEMBER 30, 2011

Avatar - An avatar is an image or username that represents a person online within forums and social networks. On the web today, things change fast. New applications launch every day, and existing applications continue to evolve and add new features. Just this year we witnessed the debut of Google+ and the introduction of Facebook Timeline.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Online Marketing Institute

OCTOBER 29, 2010

Facebook, Twitter, YouTube YouTube and most of the social tools we use today are just a few years old. Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Social media’s power to spread a message across the web isn’t as relevant.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

SocialPilot

JANUARY 24, 2024

Influencers are here to rule the advertising market, and it can be easily seen every time you open your Instagram, Facebook, or YouTube. An influencer is a person who, due to their popularity, authority, knowledge, and connection to their audience, has the ability to “influence” the decisions of their audiences.

Paid Content 77

Paid Content Work Management Marketing Budget Marketing Budget Creation 77

Hubspot

NOVEMBER 11, 2014

The site has helped you figure out what city you should live in, normalized your struggles as a short/tall/blond/brunette/girl/boy, and alerted you to the latest and greatest viral video. We sell branded content that [acts as] ads. This post originally appeared on the Sales section of Inbound Hub. How do they do it?

Process 28

Process Paid Search Agency Advertising Agencies PR 28

Hubspot

JUNE 23, 2010

Avatar - An Avatar is an image or username that represents a person online within forums and social networks. On the web today, things change fast. New applications launch every day and existing applications continue to evolve and add new features. Social Media Marketing Dictionary: 101 Terms to Know. An example of this is the Twitter API.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

MAY 24, 2012

Since then, the video has seen well over 41,000,000 views on YouTube, and the campaign has yielded countless more commercials, YouTube videos, and social media campaigns. This guy has gone viral! This post will examine both extremes -- the brand mascots we all love, and the ones we all love to hate. Don't remember? 6) Mr. Six.

Branding 28

Branding Brand Identity Best Practices Television marketing 28

Sprout Social

FEBRUARY 12, 2024

There are higher ed institutions prospering on the platform—attracting the attention of students and alumni alike. Our Social Media Benchmarks Report for Higher Education shows 68% of high school students use social channels to research schools. And 41% of school officials can directly attribute increased enrollment to social strategy.

Education 90

Education Lead Scoring Lead Ranking Leads 90