Animalz blog

NOVEMBER 28, 2023

In this article, he shows how content teams can use AI tools in their research process. The GPT-4 engine on which it runs is much better than its predecessor and powers other apps, like Perplexity AI , a research tool designed to counter some of ChatGPT’s flaws. Perplexity solves the research equivalent of this problem.

Marketing AI 78

Marketing AI Research Tactics SME 78

ANNUITAS

AUGUST 19, 2022

This new organizational model represents a complete rethink of traditional B2B sales, marketing and customer service roles, with blended teams, organized around stewardship of customer journey phases. What’s wrong with the status quo of siloed teams and random acts of sales and marketing ? Thus, alignment is more critical than ever.

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

DiscoverOrg

OCTOBER 26, 2017

The story can be found in our Buying Scoops and Triggers: These are planned projects, personnel movement, and events and insider info uncovered by our team of 250 researchers. Whenever possible, Scoops indicate whether the organization is likely to spend to address this issue. Most of this insight is not online or publicly available).

Act-On 120

Act-On Work Management Marketing Management Bandwidth 120

seo.co

SEPTEMBER 13, 2021

There’s less space online for ads than organic listings, so an effective SEO strategy gives you more real estate coverage. However, more organic reach doesn’t always mean that it’s quality. Since your rankings rise organically , it seems that your content is high-quality and liked by audiences. Comparing SEO and PPC.

Paid Content 121

Paid Content Organization Campaigns PPC 121

Launch Marketing

NOVEMBER 17, 2021

When looking at your long-term marketing strategies and long-term marketing goals for the year ahead, there are probably many questions your organization will be looking to answer. Building a marketing plan helps your organization meet both marketing and business objectives. Create a Marketing Plan Focused on Key Goals.

Organization 133

Organization B2B Marketing Planning Marketing Budget 133

Martech Advisor

OCTOBER 15, 2019

With greater technological advances, marketing professionals and organizations need to stay ahead of their competitors. Elizabeth Gallagher, CRO of Lineate, hones in on the 2020 MarTech trends companies and marketers should act on now. Already, research has found that more than half the site traffic in the U.S.

Act-On 71

Act-On Marketing AI Trends Work Management 71

Hinge Marketing

NOVEMBER 11, 2020

The Hinge Research Institute has released a special consulting industry version of its breakthrough study of professional services buyers and the firms that they hire. Using phone interviews and online surveys, we researched 362 buyers and 369 sellers of consulting services. Why This Study is Needed. Focused on Consulting Firms.

Consulting 157

Consulting Research Work Management Marketing Management 157

Tony Zambito

JANUARY 11, 2022

Buyer insights and buyer personas act as a compass for business leaders in uncertain times. Usually, they come from people in organizations who are selling their wares. Which can be summarized as the ability to anticipate, predict, and strategize on how to steward their organization into the future.

Buyer Personas 262

Buyer Personas Cross-Selling Act-On Research 262

Seismic

JANUARY 24, 2023

Sales enablement has changed tremendously since Aragon Research published its first Aragon Research Globe on sales enablement in 2016. The Aragon Research Globe for Sales Enablement Platforms, 2023 This SEP Globe marks the fifth consecutive time Seismic has been recognized as the top Leader. OUT: Siloed digital tools.

Enterprise Management 94

Enterprise Management Work Management Research Marketing Management 94

Marketing Insider Group

JUNE 19, 2023

For example, Semrush has an Organic Research feature that lists competitors. Type “related:[site.com]” into the search bar to find similar sites to yours or another organization. You can organize things and save time with site crawling tools that index URLs and export them to a spreadsheet.

Analysis 287

Analysis Top of Funnel Advertising Agencies Content 287

Martech

DECEMBER 7, 2021

Aligning your tech stack with your organization is essential. For example, research shows that sales organizations with less than 75% CRM adoption have noticeably lower win rates and quota attainment. And low adoption rates lead to low return on investment (ROI).

Work Management 99

Work Management Marketing Management Organization Budget Programs 99

Hinge Marketing

FEBRUARY 27, 2020

“How can I use research as marketing content?” Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. With so few companies taking advantage, primary research can be the secret weapon in your content strategy.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Vision Edge Marketing

SEPTEMBER 19, 2023

In today’s rapidly evolving business landscape, achieving customer-centric organic growth has become paramount for every organization striving to stay competitive and thrive in their respective industries. Take Action : Create structured programs to capture, analyze, and act promptly on customer feedback.

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

Tony Zambito

JANUARY 21, 2022

What we now see is a myriad combination of data-centric efforts by organizations. Gaining insights that inform and can be acted up to achieve growth. . That the acts of processing information and gathering intelligence become the dominant center of strategies related to buyers and customers. It is expensive.

Marketing AI 204

Marketing AI Buyer Personas Marketing & Strategy Act-On 204

Valasys

JANUARY 30, 2024

To truly unlock this understanding, tapping into the power of market research is crucial. Market research, in the context of social media marketing, involves gathering and analyzing data about consumer behavior and trends on social media platforms. These strategies are not born out of sheer luck or spontaneous creativity.

Social Media 40

Social Media Research Social Marketing Planning 40

Zoominfo

OCTOBER 16, 2018

The platform offers a unique and untapped goldmine of market research. If used correctly, Reddit can help marketers demystify their target audience, perform keyword research, and spark new campaign ideas—today we teach you how. Karma : How you act or behave on the website earns you karma. Keep reading! Reddit 101: A Primer.

Research 159

Research Peer-to-peer Marketing Automation Services Zoominfo 159

Vision Edge Marketing

OCTOBER 3, 2023

Like explorers surveying uncharted lands, businesses conduct market research to identify potential customers, lucrative customer segments, and prospective new territories. Data-driven insights act as a map of clues, guiding businesses to deliver personalized experiences designed to achieve customer loyalty and advocacy.

Acquisitions 205

Acquisitions Lead Ranking Loyalty Lead Scoring 205

Hinge Marketing

DECEMBER 11, 2019

These speakers were able to use original research as part of their B2B content strategy, which appealed to the left cerebral hemisphere of my brain, associated with logic and reason. Relationships Between Research and Growth. The Hinge Research Institute (HRI) has been publishing original research for over a decade.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Vision Edge Marketing

SEPTEMBER 12, 2023

[link] Business leaders must continuously engage in strategic planning to steer their organizations toward growth and success, especially when facing a dynamic and unpredictable environment. Evaluate your organization’s internal strengths weaknesses, external opportunities, and threats, known as a SWOT analysis.

Planning 223

Planning SWOT Allocation Contingency Planning 223

Vision Edge Marketing

JANUARY 9, 2024

The published research has compared customer-centricity laggards to their counterparts. Here we’ll debunk six common myths that often act as roadblocks, preventing businesses from fully embracing a customer-centric approach to reap its rewards. Yet, all businesses need to up their customer-centricity maturity level to better compete.

Customer Satisfaction 206

Customer Satisfaction Marketing Management Loyalty Paid Search Agency 206

Salesforce Marketing Cloud

FEBRUARY 20, 2024

However, codifying processes to incorporate the patient perspective is a challenge many life sciences organizations face. Here are four steps life sciences organizations can take to improve patient experiences and develop more patient-centric approaches to drug and therapy discovery, development, and marketing.

Paid Search Agency 137

Paid Search Agency Companies Marketing & Strategy Work Management 137

Heinz Marketing

NOVEMBER 12, 2019

While sales and marketing professionals may understand the value of video, what are they doing to actually act on it? To better understand how today’s B2B organizations use video to drive results, Heinz Marketing and Vidyard conducted a research study in July 2019. In our research, we uncovered five major insights.

Research 91

Research Video Marketing Budget Programs B2B 91

Zoominfo

OCTOBER 16, 2018

The platform offers a unique and untapped goldmine of market research. If used correctly, Reddit can help marketers demystify their target audience, perform keyword research, and spark new campaign ideas—today we teach you how. Karma : How you act or behave on the website earns you karma. Keep reading! Find your audience.

Research 100

Research Peer-to-peer Marketing Automation Services User-Generated Content 100

Webbiquity

APRIL 13, 2022

Regardless of your sector, search engine optimization (SEO) efforts are incredibly valuable, as organic search traffic typically converts at much higher levels than visits from other sources. You’re targeting a product champion or decision maker acting on behalf of a larger group rather than an individual buyer. Optimize landing pages.

SEO 294

SEO Marketing Websites B2B Marketing & Strategy 294

Valasys

MAY 11, 2021

The clients, usually, research their desired products from various sources available online and offline. On the other hand, B2B companies make use of market research to know the requirements of their target customers. What Is the Role of Market Research in B2B Companies? What Is the Role of Market Research in B2B Companies?

B2B Marketing 52

B2B Marketing Research Advertising Agencies Planning 52

ANNUITAS

OCTOBER 31, 2023

Our research suggests that a fifth of current sales-team functions could be automated,” claims McKinsey. Over the past few months, the ANNUITAS|research team has been covering and releasing reports on a number of recent AI additions to leading GTM Technology Stack platforms, such as Salesforce Marketing.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Marketing AI Sales Management 130

EveryoneSocial

DECEMBER 10, 2019

But even with that knowledge, organizations still struggle with mastering internal communications. Many organizations probably recognize that internal communications is very important, but might not realize how disconnected their employees currently feel. No matter the size of your organization, communication is vital.

Statistics 83

Statistics Organization Peer-to-peer Work Management 83

ANNUITAS

AUGUST 2, 2023

These two concepts are integral in transforming your go-to-market form traditional, “random acts” mode into a more predictable, scalable perpetual Growth Engine. These two concepts are integral in transforming your go-to-market form traditional, “random acts” mode into a more predictable, scalable perpetual Growth Engine.

Marketing Analytics Tools 130

Marketing Analytics Tools Act-On Analysis Marketing Management 130

Tony Zambito

DECEMBER 14, 2020

Including business and the act of buying. Our buyer insights research engagements over the past few years have shown an increase in stakeholders involved. What we have learned in our buyer insights research that buyers respond to getting help. Olympic Gold and Silver Medal winner in the 1996 Olympics. Confidence Wanes.

Ad Building 271

Ad Building Urgency Marketing Case Studies B2B Sales 271

Vision Edge Marketing

JUNE 6, 2023

Organizations that strive to be customer-centric and create customer value recognize the importance of understanding customer needs, preferences, and expectations and focus relentlessly on delivering exceptional customer experiences (CX), at every touchpoint. This is where the role of the Chief Growth Officer (CGO) becomes crucial.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Content4Demand

NOVEMBER 25, 2020

But new research from Ceros reaffirms the growing need to create interactive and experiential content—not just to drive buyer engagement but to activate employee engagement and passion. However, looking at average content outputs, organizations are still largely favoring static content. PDFs, PowerPoint presentations, flat experiences.

Research 52

Research Webinar Metrics Peer-to-peer Content 52

Webbiquity

MARCH 8, 2022

When you create informative, actionable content based on your original research, it can generate a lot of attention. News about studies like this one spread like wildfire on social media and news aggregators, so people just discover it organically and promote it. So, do some research to figure out what will make them take notice.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Marketing Insider Group

OCTOBER 21, 2021

Research from the Content Marketing Institute states that more than two-thirds of marketers are increasing their content marketing budgets in 2022, with 1 in 5 increasing by double digits. Before the pandemic startup founders and B2B SaaS marketers would first consider buying social media ads in order to grow their business. Science fiction?

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

SmartBug Media

NOVEMBER 6, 2018

If the answer is yes, continue reading to learn how to utilize this tactic to boost organic traffic. Blogging has developed into a popular hobby for many, acting as an outlet where one can exercise their love for writing, share thoughts and opinions, or raise awareness on specific topics of interest. The History of Blogging.

Business Blogging 73

Business Blogging Traffic Organization Buyer Personas 73

Hinge Marketing

JULY 25, 2019

Now, consumers and business professionals gravitate to social platforms for product recommendations and to research purchasing decisions. But the challenge for most B2B organizations is having their brand seen and stand out in a crowded space. The Benefits to B2B Organizations. Increases organic leads and the quality of leads.

Social Media 81

Social Media Organization Media B2B Thought Leadership 81

Mereo

APRIL 13, 2023

And as B2B buyers prepare for and respond to the lurching economic downturn, thought leadership remains a vital tool to prove the worth of your organization and its solutions. Likely every selling organization aims for high-quality thought leadership. Likely every selling organization aims for high-quality thought leadership.

B2B Thought Leadership 36

B2B Thought Leadership Thought Leadership Organization B2B 36

ANNUITAS

JANUARY 21, 2020

If you have the latter motion, you are stuck in a state of random acts of sales and marketing — which is a typical side effect of such an inside-out, product/service-led go-to-market strategy. How do you know if you engage in random acts of marketing? The problem with random acts of marketing. Build a brand.

Ideal Customer Profiles 238

Ideal Customer Profiles Demand Generation Agencies Demand Generation Budget Programs 238