SmartBrief - Marketing

JUNE 16, 2023

Resurrected during the COVID-19 pandemic, they are a powerful marketing tool that allows businesses to create interactive experiences and bridge the gap between offline and online marketing strategies. Now, let’s look at five ways you can use this valuable marketing tool.

Customer Satisfaction 52

Customer Satisfaction Landing Pages Touchpoints Social Media 52

Salesforce Marketing Cloud

JANUARY 24, 2022

Is most of your traffic going from the homepage to your lead form, then exiting? Lean on marketing automation to sync sales and marketing data. According to the Small and Medium Business Trends report , 45% of SMBs use marketing automation. To maximize your marketing, information and tracking must get to sales.

Small Business Marketing 98

Small Business Marketing Marketing Automation Services Budget Programs Lead Scoring 98

KoMarketing Associates

SEPTEMBER 5, 2017

percent of their marketing budget on social media, they expect to increase this percentage to 12.9 percent of their marketing budget within the next five years. As investment in social media continues to be on the rise, B2B marketers also face greater pressure to attribute their programs to broader business outcomes and revenue.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

Marketing Insider Group

JULY 20, 2016

In today’s business environment, your website acts as an essential foundation for the launch of your online marketing strategies. When executed properly, the right marketing moves can help raise brand awareness, generate traffic, and allow your company to stand out from the crowd. […].

Lead Generation 100

Lead Generation Optimization Marketing Websites Generation 100

ClearVoice

NOVEMBER 16, 2022

Following the top content marketing influencers is like signing up for the best online training program. You get first dibs on in-depth tutorials, ultimate guides, and exciting updates on what leading enterprise marketing professionals are currently working on. Top 7 Content Marketing Influencers to Follow. Jeff Bullas.

Content Marketing 98

Content Marketing Content Social Media Marketing & Strategy 98

ClearVoice

JANUARY 2, 2024

Content marketing often yields a higher Return on Investment (ROI) than traditional advertising, especially as the marketing landscape shifts towards digital, customer-centric approaches. Online marketing content is highly adaptable and scalable across multiple platforms. Website traffic. Conversion rate.

ROI 52

ROI Advertisements Advertising Marketing Automation Services 52

KoMarketing Associates

OCTOBER 23, 2018

Most marketers do. And if you were more conservative about your tests, and wanted to be really sure about the results (or you have very little traffic, and so you have to give your tests extra time), you could only test 26 things every year. Want to optimize your optimization efforts? A bandit test attempts to get around this problem.

Budget Programs 165

Budget Programs Landing Pages Statistics Conversion Rate 165

KoMarketing Associates

AUGUST 7, 2018

That makes it easier for them to act, and thus more likely to act. Test traffic streams instead of creative. Remember that old direct marketing koan, “Which is most important, the offer, the creative or the list?”. Except in this case, “the list” is the traffic. Where is the traffic to that page coming from?

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162

seo.co

SEPTEMBER 13, 2021

Many marketing experts like to work on SEO and PPC separately. While this isn’t a bad idea, incorporating SEO and PPC campaigns can make for a more effective marketing mix. When you’re looking to take a hybrid approach for your online marketing goals, you might want to incorporate a mix of PPC and SEO into your marketing strategy.

Paid Content 121

Paid Content Organization Campaigns PPC 121

Moz

JANUARY 14, 2020

If we take a five-year look-back, we can see the conversion correlation section acts as an accurate predictor of upcoming trends in digital marketing. In our 2016 study , the two stand-out correlations with conversion rate were: High-performing websites got more significantly paid search traffic than the chasing pack.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

Valasys

JUNE 15, 2021

And one important factor that contributes to the success of this marketing campaign is data from previous campaign analysis. These data assist the marketers to design a well-curated and finely-researched campaign. Further, these data acts as metrics to measure the progress and success rate of the campaign.

Paid Content 52

Paid Content Analysis Paid Search Agency Ad Frequency 52

Stevens & Tate

DECEMBER 7, 2020

According to HubSpot , there is a positive correlation between blogging frequency and visitor traffic. times more traffic as compared to blogs that publish 0-4 times in a month. Online marketing sites. Today, online platforms such as social media and websites are a crucial part of marketing. Press releases.

Cost 59

Cost Marketing Strategy Marketing & Strategy Effectiveness 59

Valasys

JUNE 15, 2021

And one important factor that contributes to the success of this marketing campaign is data from previous campaign analysis. These data assist the marketers to design a well-curated and finely-researched campaign. Further, these data acts as metrics to measure the progress and success rate of the campaign.

Paid Content 52

Paid Content Analysis Campaigns Paid Search Agency 52

KoMarketing Associates

MAY 21, 2019

Stop me if you’ve heard this before – “I’m getting a lot of traffic from SEO but it’s not the right traffic.”. After all, the traffic you get from organic search can be much less targeted than the traffic you get from paid campaigns. Take for the example the phrase marketing automation. Utilize Your Paid Data.

Top of Funnel 141

Top of Funnel Tactics SEO Long Tail Marketing 141

KoMarketing Associates

AUGUST 18, 2016

Examples of metrics we analyzed include the following: Total & organic website traffic (via Google Analytics). Keywords driving traffic (via SEMrush ). Similarly, we found that top keywords driving traffic were all related to the topics discussed in each of these blogs. But it’s still my all-time fave Olympic sport to watch.

Content Marketing 120

Content Marketing Marketing Analytics Tools Planning Content 120

KoMarketing Associates

AUGUST 30, 2016

This updated is big news for advertisers, as desktop and tablet traffic, which were previously tied together, can now be bid on individually. In this post, we’ll go over 4 questions to ask before optimizing by device: How Has Tablet Traffic Been Performing? Even then, desktop traffic could still come through. Cost Per Click.

Adwords 121

Adwords Optimization Mobile Advertising Cost Per Click 121

Tomorrow People

OCTOBER 24, 2012

Social media plays an important role in online marketing and is an ideal medium through which your Small to Medium Enterprise can acquire, nurture and increase leads. A whopping great 43% of online consumers are ''liking'' or following the brands they use on social networks. Increasing web traffic. With 87.3%

Social Media 120

Social Media SME Media Marketing Budget 120

Tomorrow People

OCTOBER 24, 2012

Social media plays an important role in online marketing and is an ideal medium through which your Small to Medium Enterprise can acquire, nurture and increase leads. A whopping great 43% of online consumers are 'liking' or following the brands they use on social networks. Increasing web traffic. With 87.3%

Social Media 120

Social Media SME Media Marketing Budget 120

SmartBug Media

MAY 15, 2020

A national digital marketing company, SmartBug understands the importance of a digital footprint. Here, are four easy, low-cost ways to market your nonprofit organization using online marketing: 1. Having a website in this day and age is expected, but a website with no traffic does you no good.

Cost 105

Cost Paid Search Agency Planning Work Management 105

Go Beyond SEO

MAY 18, 2017

When you’re running an online marketing campaign for your law firm it’s important to send qualified traffic to pages that will convert i.e Traffic, whether it’s organic, from social media or coming from paid sources like Google Adwords or Facebook, needs to be sent to a page that will maximize the conversions.

Landing Pages 74

Landing Pages Planning Privacy Policies Traffic 74

Digilant

AUGUST 17, 2023

It’s present in the background of our lives, streamlining, personalizing, and improving some of our more mundane tasks and experiences: social media feeds, eCommerce experiences, online shopping, real-time traffic and weather conditions, purchase verifications and online banking platforms, to name a few. What is Generative AI?

Marketing AI 52

Marketing AI Terms and Conditions Advertisements Advertising 52

Huptech Web

SEPTEMBER 22, 2023

In this comprehensive guide, you’ll learn how to leverage UTM parameters to track your website traffic effectively and achieve a valuable understanding of your marketing campaigns. Running a marketing campaign, you want to know which ads or links bring you the most customers. Keep reading!

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

ClickZ

APRIL 29, 2021

While the law is well behind the curve for IoT technologies, marketers can get caught out by existing legislation being applied to the field. The Internet of Things (IoT) is transforming online marketing. And while IoT won’t replace traditional marketing, it does present marketers with multiple new opportunities.

Online Marketing 145

Online Marketing Marketing AI Trends Paid Search Agency 145

Writing on the Web

JUNE 19, 2013

This will help you to develop referral traffic, cultivate thought leadership, and garner authoritative and quality links. Content curation is the act of collecting, discovering and offering digital content that surrounds some specific subject matter. After all, for small companies, hiring an expensive agency is often not feasible.

Small Business Marketing 100

Small Business Marketing Budget Programs Business Blogging SEO 100

Valasys

JULY 17, 2020

According to HubSpot, 63% of marketers identify driving traffic and lead generation to be prime challenges. For improving your inbound lead generation endeavors and making them work optimally, you need to work on strategies to make your brand more discoverable online. Promoting User-Generated Content on Social Media.

Lead Generation 97

Lead Generation Lead Scoring Lead Ranking Generation 97

TrustRadius Marketing

JANUARY 8, 2020

Hubspot’s ‘human’ voice, vast collection of educational materials and networking events have solidified its place as the authority on inbound marketing — and also as one of the most popular marketing automation platforms in the field. . These top 5 competitors were chosen based on comparison traffic on TrustRadius.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

ClickZ

JULY 16, 2020

For roughly two decades, the rapid growth of people new to the internet meant that unique traffic to websites grew steadily. Today’s users are accustomed to the typical eye-catching tactics of online marketing, and that means it’s more difficult to make a splash in the mainstream press or even on social media.

Enterprise Management 101

Enterprise Management Interactive Marketing Work Management Marketing Management 101

seo.co

APRIL 17, 2022

Online marketing has increased the competitive pressure on law firms over the past two decades. If you can only focus on one component of digital marketing, it should be content. That said, your success in content marketing depends on your ability to write compelling blog posts. Lowers your marketing expenses.

Practices 107

Practices Best Practices Lead Scoring Lead Ranking 107

Unbounce

FEBRUARY 13, 2019

Slow load times cripple conversion rates, raise the price you pay for ad impressions, and even drive qualified traffic to your competitors. All this being true, Accelerated Mobile Pages (AMP) would seem like the hail mary pass that marketers have been waiting for. ” What does AMP mean for marketers? .” experience.

Marketing Analytics Tools 111

Marketing Analytics Tools Planning Paid Search Agency Validation 111

SmartBug Media

MARCH 19, 2021

The foundation of any great digital marketing campaign requires a solid understanding of general inbound marketing concepts, ideas, and best practices. As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

seo.co

NOVEMBER 5, 2021

Whether you’re a full-time internet marketing professional or a solopreneur, there are many online marketing tools that can dramatically improve your productivity and increase your ROI. Google Analytics (GA) provides marketers and website owners with detailed statistics about their website traffic and visitor behavior.

Budget Programs 98

Budget Programs Online Marketing Enterprise Management Digital Asset Management 98

KoMarketing Associates

APRIL 7, 2015

For social media marketers, spring-cleaning takes on an entirely new meaning. By doing a thorough spring-cleaning across accounts, social media marketers will have their affairs in order for the months to come. Not only will this help get all accounts up-to-date and organized, but it will also act as a timesaver.

Social Media 120

Social Media Organization Tips Media 120

KoMarketing Associates

JULY 31, 2018

When it comes to B2B marketing, we are often so focused on the personal approach and difficulty of getting leads, that it’s easy to forget about the basic pillars of best practices. However, it’s these fundamentals that often are what makes up our steady organic traffic and conversions each month. B2B & Local Directories.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

seo.co

DECEMBER 28, 2020

. + Color Psychology in SEO and Marketing. + When it comes to marketing, people often focus on big-picture elements like copy, SEO, branding, social media, email marketing, and PPC advertising. You could argue that white is also one of their colors, but the white simply acts as negative space. Complementary.

SEO 75

SEO Design Optimization Conversion 75

seo.co

NOVEMBER 5, 2021

Whether you’re a full-time internet marketing professional or a solopreneur, there are many online marketing tools that can dramatically improve your productivity and increase your ROI. Google Analytics (GA) provides marketers and website owners with detailed statistics about their website traffic and visitor behavior.

Budget Programs 98

Budget Programs Online Marketing Enterprise Management Digital Asset Management 98

KoMarketing Associates

NOVEMBER 17, 2016

As every search marketer knows, content is critical in driving SEO efforts. Whether you’re looking to improve traffic, drive conversions, or acquire links, you need quality content in place to help get you there. As noted by Neil Patel , content marketing and SEO are like peanut butter and jelly. You know what? Just kidding.

SEO 120

SEO B2B Marketing Content Marketing Tips 120

Outbrain

MARCH 19, 2020

During a pandemic, of course, there are major shifts in the way people think, feel, and act. Graph: Mobile Traffic View Mid-Pandemic; Reviewing Weekly Pageview Trends. So, to help manage the impact, we’re sharing five behavioral trends , and actions marketers can take as a result. Online Traffic Is Surging.

Trends 57

Trends Effectiveness Verticals Media 57