SmartBrief - Marketing

AUGUST 14, 2023

The ideal use of an agency (or consultant) is for strategic planning and often, the setup and launch of marketing campaigns or programs. Please keep my bias and your own limitations in mind as you read the following marketing channels. Just run the numbers on cost vs. performance/benefit. Logistics also can be complicated.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

Bluetext

FEBRUARY 12, 2020

For a top marketing agency, trade shows are essential events to attend to learn all the tricks of the trade. It is usually a one time a year event where all the major industry players convene to learn about new products, network and promote their brands. So what is a Micro-Moment?

Paid Social Agency 26

Paid Social Agency Paid Search Agency Trade Show First-Mover Advantage 26

Launch Marketing

MARCH 27, 2019

A typical marketing mix for any business consists of core elements that fall into either inbound or outbound marketing categories. So, what exactly is “inbound” versus “outbound” marketing? Inbound marketing can be thought of as marketing that encourages people to come “in” to (i.e. Email Marketing.

Product 48

Product Marketing Management Planning B2B Thought Leadership 48

Excelsior Research

MAY 24, 2021

Optimization (CRO) and bounce rate To help you increase your market shares Improve the size of your deals from your current deals To focus on the expansion and growth of your business. Leads need to be identified, qualified, entered, pipelined, and then acted upon. It is important to align the sales and marketing team to a common goal.

Lead Generation 52

Lead Generation Sales Qualified Leads Demand Generation Agencies Lead Ranking 52

Excelsior Research

MAY 24, 2021

To help you increase your market shares. Leads need to be identified, qualified, entered, pipelined, and then acted upon. At times, marketing qualified leads and sales qualified leads can look different. It is important to align the sales and marketing team to a common goal. Improve overall Conversion. Share on facebook.

Demand Generation Agencies 52

Demand Generation Agencies Lead Generation Sales Qualified Leads Lead Ranking 52

SnapApp

APRIL 3, 2014

Calling all Marketing Rockstars. As a B2B marketer focussed on demand gen, nothing gets me more excited than trade shows! Before you groan, I ask you to look inside to your inner marketing geek, and think about all the planning and prep for one singular event. Events bring out the best of marketing.

Planning 48

Planning Marketo Eloqua Landing Pages 48

Lead Liaison

JULY 18, 2019

In true form, they released two helpful resources this week which are geared to help trade show coordinators prepare for high-steaks events. It’s extensivity makes the checklist an excellent tool for beginners as well as seasoned trade show planners. To access the Trade Show Preparation Checklist, click here.

Lead Liaison 48

Lead Liaison Trade Show Lead Capture Resources 48

markempa

JANUARY 23, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. This podcast was conducted for the marketing alliance partners for Sage Software , makers of ACT!, Peachtree and SageCRM software. It’s great.

Lead Generation 120

Lead Generation B2B Sales Work Management B2B Marketing 120

SpotMe Blog

JUNE 2, 2021

Business-to-business (B2B) lead generation is the process of identifying potential business customers and attracting their interest through cold calling, content marketing, and other sales and marketing tactics. Hosting an event for your company’s products and services is a sure-fire way to demand interest and collect leads. .

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

markempa

JUNE 13, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The first law of motion can act much like one of your potential prospects. Understand trigger event implications and what to do once they happen.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

markempa

SEPTEMBER 12, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. When I see the challenge that marketers face when it comes to getting their budgets approved, I wonder why it has to be so hard? Okay, not really.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

Launch Marketing

SEPTEMBER 15, 2021

Event marketing is an incredibly useful way to generate buzz and brand awareness. However, during COVID-19 almost all in-person events were shut down and virtual events took center stage. Today, virtual and hybrid events remain effective marketing tools—and can even provide a greater ROI than in-person events do.

ROI 144

ROI B2B Thought Leadership Top of Funnel Thought Leadership 144

markempa

MAY 25, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market Be visable. write, speak, publish, and promote ) Benefit from the Halo Effect.

Word of Mouth 120

Word of Mouth Lead Generation Sales Qualified Leads WOM 120

markempa

MAY 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Act like a good financial manager - your lead generation efforts should include a porfolio many tactics that you apply consistently over time.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

markempa

MAY 21, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. They must, in one way or another, generate their own leads to meet their revenue and sales targets that’s independent of corporate marketing programs.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

markempa

MARCH 30, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. B2B must stop copying B2C - we’re not Coca-Cola, Disney or McDonalds - so let’s stop acting like it! They have it wrong. " - Field of Dreams.

Word of Mouth 120

Word of Mouth Lead Generation WOM B to B 120

Paul Gillin

MAY 27, 2010

Here are the first 1,100 words of the chapter on B2B social communities from my forthcoming book, co-authored with Eric Schwartzman, entitled Social Marketing to the Business Customer. Spiceworks is a technology company that acts like a media company. Does it set the stage for a deeper discussion of social communities?

Communities 50

Communities B2B Work Management Marketing Management 50

SpotMe Blog

SEPTEMBER 1, 2022

This is the most comprehensive event glossary online that’ll give you 150+ event planner words you need to know to stay ahead of the game. Event planning terms: A. Accessibility is the process of ensuring your event is available to as many people as possible. Event planning terms: B. Accessibility.

Marketing Automation Services 98

Marketing Automation Services Planning Enterprise Management Work Management 98

Hubspot

MARCH 1, 2012

The quest to become completely reliant on inbound marketing is easier said than done. Many companies still rely (at least a bit) on tangible print collateral and in-person events to drive leads and generate revenue. These marketers responded to the surveys based on the needs they saw among their own clients.

Online Marketing 28

Online Marketing Paid Search Agency Advertising Agencies Planning 28

Martech

SEPTEMBER 21, 2021

Marketing automation is the use of software and web-based services to execute, manage and automate repetitive marketing tasks and processes to more effectively market through multiple channels (i.e., email, mobile, social media, and websites). Lead management.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Magisto

MARCH 31, 2019

Conversion, the act of turning a viewer who browses your site into a paying customer, is the name of the game in modern marketing. Here is a quick tutorial on marketing touchpoints and how they generate conversion for your business. Direct mail marketing yields, on average, a 13-to-1 return on investment ratio.

Conversion 60

Conversion Word of Mouth Touchpoints Mobile Advertising 60

Sage Marketing

NOVEMBER 24, 2019

As people first and foremost, business buyers get easily frustrated and give up on a brand when the marketing messaging they receive is overwhelming, not relevant, not high quality or perhaps even too technical in some instances. In-app marketing efforts focused on timing. Be sure to call people by their specific names.

B2B Marketing 52

B2B Marketing Enterprise Management Personalization Tips 52

Heinz Marketing

OCTOBER 29, 2018

You can listen to full recordings of past shows at SalesPipelineRadio.com and subscribe on iTunes. As you know, for those of you who’ve been listening to the podcast for a while, we feature some of the best and brightest people in B2B sales and marketing. I want to give a huge shout out to today’s sponsor, MailTag.io.

Top of Funnel 72

Top of Funnel Work Management Enterprise Management Conference 72

Bluetext

JANUARY 5, 2021

A favorite motion trend Bluetext has seen within the tech and B2B industries are the animation of software screenshots to act as a mini demo to play on a loop. . Virtual Events. Digital agencies such as Bluetext will continue to seek new solutions, new practices, and new experiences.

Forecasting 26

Forecasting Paid Search Agency Trends Work Management 26

markempa

JULY 30, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Get on sales and marketing the same page. Act swiftly. Get on sales and marketing the same page. Act swiftly. Be consistent.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

MAY 19, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Reichheld’s research shows us that people put their personal reputations on the line when they act as a reference or make a recommendation to someone else.

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

Webbiquity

DECEMBER 19, 2017

” — 2018 Trends: B2B Marketing , Edelman. ” — 5 Marketing Trends That Should Influence Your 2018 Budget , ContentStandard. Marketing Technology Trends. ” — 7 B2B Marketing Trends to Watch in 2018 , circle S studio. “Marketers are increasingly data-focused and data-driven.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

markempa

APRIL 12, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Closed loop feedback is often touted in CRM software and often relied on to be the single source of sales and marketing collaboration.

ROMI 120

ROMI Lead Generation Work Management B2B Marketing 120

Zoominfo

SEPTEMBER 11, 2018

This month’s edition features content related to SEO vanity metrics, gaining a customer’s trust, critical marketing metrics, and so much more. Although metrics and analytics serve a very important purpose in the digital marketing and SEO world, some metrics hold more weight than others. Continue reading. Let’s get into it!

Trade Show 140

Trade Show B2B Zoominfo Buyer Personas 140

Vidyard

JULY 9, 2020

Without understanding why someone purchases or the journey they undergo to get there, a marketing operation rarely works. As we’ll explain in this guide on how to market a startup, success takes more than just checking boxes and ‘being on Twitter.’ It takes a serious and well-considered startup marketing strategy. Contents 1.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

Without understanding why someone purchases or the journey they undergo to get there, a marketing operation rarely works. As we’ll explain in this guide on how to market a startup, success takes more than just checking boxes and ‘being on Twitter.’ It takes a serious and well-considered startup marketing strategy. Contents 1.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65

Contently

MAY 22, 2018

When Netflix needed to drum up fan excitement for the fourth season of Orange is the New Black , the streaming service’s marketing team and hi5.agency agency had the dramedy’s likable cast act out clips for Facebook and Instagram. But that doesn’t mean you can rely solely on blog posts. Infographics.

Paid Search Agency 167

Paid Search Agency Word of Mouth Content Storytelling 167

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and enterprise market fit. 2022 BEST SOFTWARE LIST FOR ENTERPRISE. Best Software List for mid-sized buSINESS Best Software List for small business. Best Software for Enterprise Business. Make meetings more inclusive.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and market size fit. 2022 BEST SOFTWARE LIST. Best Software List for enterprise business Best Software List for mid-sized business. To make the list products must have 40+ reviews from the past year and have maintained a trScore of 7.5

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and mid-sized market fit. 2022 BEST SOFTWARE LIST FOR MID-SIZED BUSINESS. Best Software List for enterprise BUSINESS Best Software List for SMALL BUSINESS. Best Software for Mid-Sized Business. LEARN MORE. Make meetings more inclusive.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52