Content Marketing Institute

SEPTEMBER 14, 2018

People who buy from influencer content are different than the average customer. Influencers contribute to social proof by indicating your product as worthy of purchase, but the GWI research shows that influenced consumers could help you even further. This lets you understand what’s working in a granular way. jtobin Click To Tweet.

Act-On 111

Act-On Work Management Marketing Management Planning 111

Martech Advisor

OCTOBER 15, 2019

Elizabeth Gallagher, CRO of Lineate, hones in on the 2020 MarTech trends companies and marketers should act on now. Automation helps to streamline key marketing processes such as email strategy,lead generation,and scoring. Automation helps to streamline key marketing processes such as email strategy,lead generation,and scoring.

Act-On 71

Act-On Marketing AI Trends Work Management 71

Vision Edge Marketing

MARCH 15, 2018

In his December 2003 HBR article, “The One Number You Need to Grow,” Fred Reichheld once suggested that the value of any one customer resides both in what that person buys and what they are prepared to tell others. What your customers tell others about you can influence your revenues and profits.

Ideal Customer Profiles 109

Ideal Customer Profiles Customer Satisfaction Profiling Sales Cycle 109

Act-On

NOVEMBER 29, 2023

Read on to find out what’s changing, and how you can respond generally, and specifically in the Act-On platform if you’re a current customer. For more on how to ensure your Act-On emails are deliverable, check out this guide. Looking for more foundational information on email deliverability?

Deliverability 172

Deliverability Phishing Guidelines CAN-SPAM 172

Act-On

APRIL 10, 2024

Lead scoring helps organizations move prospects along their buying journey in a structured, strategic way — which is especially helpful considering how complex buying journeys have become. Lead scoring examples For example, at Act-On, we sell marketing automation software to SMBs and enterprise organizations.

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

Act-On

NOVEMBER 15, 2023

Maybe it’s increasing revenue by a certain percentage or improving customer satisfaction. With these goals in mind, you can more effectively focus on the strategies and tools that help you get there. With these goals in mind, you can more effectively focus on the strategies and tools that help you get there. Iterate and refine.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

Act-On

FEBRUARY 16, 2024

Email nurture campaigns help you build affinity with both customers and prospects. Blog Learn More Go deeper with your existing customers through lead nurturing Growing customer lifetime value (CLV) isn’t a new concept to marketers. 27% say it’s getting overwhelming. Want a few ideas for getting started?

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

BenchmarkONE

SEPTEMBER 16, 2021

A well-conceived knowledge base can act as a useful virtual self-service portal for your customers. If you’re confused about why you should invest time and effort into creating one, look at the following statistics: As per Forrester , customers prefer knowledge bases over all other self-service channels.

Knowledge Base 78

Knowledge Base Tips FAQ Content 78

Conversica

MARCH 23, 2020

The situation definitely calls for concern, and we cannot sit idle — we must be proactive in our efforts to help stabilize our customers’ businesses, our own business and, of course, our employees. To put it simply, we want to help. Here is an update about what Conversica is doing to help its customers.

Peer-to-peer 75

Peer-to-peer Act-On Lead Scoring Lead Ranking 75

ClickZ

SEPTEMBER 2, 2019

Last August, Brian Solis , Principal Analyst at Altimeter, spoke with Dean Evans, the CMO of Hyundai Motor America to discuss how rapidly evolving customer behavior has motivated Hyundai to change their approach to selling cars. The evolution of customer behavior. Source: Hyundai.com.

Buy 87

Buy Lead Ranking Lead Scoring Ad Exchange 87

Marketing Insider Group

SEPTEMBER 28, 2021

Action words turn consumers from simple readers of your content into engaged potential customers. Believe it or not, organic web traffic is not the end goal of content marketing — customer conversions are. Action words in content marketing tap into human emotion and give customers the feeling that they need to do something.

Content Marketing 343

Content Marketing Lead Scoring Lead Ranking Content 343

The Forward Observer

MARCH 15, 2024

Today’s customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service-oriented. Customers also care less about the features of your product—what it has—than about its benefits—what it does for them. About the Author Allen Weiss, Ph.D.,

Brand Identity 189

Brand Identity Branding Work Management Marketing Management 189

Act-On

NOVEMBER 15, 2023

Eighty percent of companies implementing marketing automation experience increased leads, and 77% experience increased customer conversions. For example, Act-On is intuitive, user-friendly and easy to set up without hiring outside experts. Marketing automation is all about results, isn’t it? But here’s the thing.

Marketing Automation Services 225

Marketing Automation Services Marketing Automation ROI Automation 225

Marketing Insider Group

JUNE 19, 2023

How can you gather intel to help you improve your content marketing strategy? Image Source Key Takeaways: Competitor content analysis helps you understand your competition’s content marketing strategies. Various search engine optimization tools have features that can help you find competitors you haven’t yet discovered.

Analysis 287

Analysis Top of Funnel Advertising Agencies Content 287

Outreach

APRIL 22, 2021

Customer engagement and conversions go hand-in-hand, but building a loyal customer base doesn't happen overnight. With a strategic customer engagement plan, brands can leverage each interaction with a lead as an opportunity to meet their needs and expectations and, ultimately, increase customer conversion rates.

Conversion 52

Conversion Webinar Metrics Resource Management Marketing & Strategy 52

Crimson Marketing

JANUARY 15, 2015

“As a marketer, you have to start looking at how is your campaign going to work across those different channels,” says Atri Chatterjee, CMO of leading automation company Act-On Software. Your own website should be the cornerstone of your demand generation program, he adds—50% of your potential customers start there.

Demand Generation 100

Demand Generation Act-On Work Management Marketing Management 100

Vision Edge Marketing

FEBRUARY 27, 2024

Market and Customer Research: Danger Zones for Confirmation Bias Companies rely on customer research to develop new offerings, establish pricing models, and anticipate which customers are likely to purchase and which are likely to defect. They rely on research to understand economic and industry trends.

Marketing AI 227

Marketing AI Practices Lead Ranking Tips 227

Act-On

OCTOBER 4, 2023

Act-On is excited to announce that we’ve just made a major update of our marketing analytics functionality, including a new AI search that lets you ask data questions in natural language. Visualizing metrics like click and open rates across a range of emails helps you spot trends and potential outliers in your marketing programs.

Marketing Automation Services 151

Marketing Automation Services Analytics Software Deliverability 151

Marketing Insider Group

MAY 1, 2023

There is no sense of urgency to buy, or intrigue to prompt buyers to imagine a better future and act now to secure it. Campbell’s structure can be simplified into three acts: Departure: The hero prepares for a journey into the unknown with help from a mentor. But this messaging is often brief, bulleted, and matter-of-fact.

Content Marketing 257

Content Marketing Planning Paid Search Agency Content 257

Marketing Insider Group

AUGUST 4, 2020

They both came to the conclusion that validating your assumptions before acting on them was a good idea. What is PDCA (Plan Do Check Act)? PDCA (plan-do-check-act) was initially introduced as a quality control system in manufacturing during the 1940s in Japan. Our customers are most involved at this stage.

Planning 355

Planning Lead Ranking Work Management Marketing Qualified Leads 355

Convince & Convert

MARCH 28, 2024

And it’s easy to think we have all the answers when it comes to our customers, that we know who they are and what they want from our products. This is where voice of customer data, or capturing and repurposing the words and phrases your customers use, comes in.

Allocation 144

Allocation Validation Lead Scoring Lead Ranking 144

Act-On

DECEMBER 9, 2023

We’ve been running automated programs for many years here at Act-On, and eventually ended up with 37 different sequences running. People entered our programs based on their ideal customer profiles (ICPs), and while this was good, it wasn’t as personalized as it could be. Because it’s all about being helpful, right?

Open Rate 219

Open Rate Ideal Customer Profiles Marketing Automation Services Top of Funnel 219

ANNUITAS

DECEMBER 11, 2023

Go-to-market strategy and execution is rapidly evolving – driven by a combination of customer drivers, technology innovation and changing organizational strategy. Random acts are costly and fail to drive real, sustainable lift to sales and revenue. 2023 was a pivotal year, and ANNUITAS expects much to change in 2024.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

E-Spirit

JANUARY 9, 2019

Each year, digital marketers spanning all industries look for expert predictions that will help direct their go-to-market strategies, better engage customers, and deliver a clear ROI on their technology investments. And 2019 will be no different.

Act-On 49

Act-On Trends ROI Marketing Strategy 49

Marketing Insider Group

FEBRUARY 10, 2021

It plays a huge role in converting leads into paying customers. How do you say everything needed to win customers almost instantly? Quick Takeaways : Your value proposition is the unique value you promise to deliver to customers. Keep your customers at the center of your value proposition. We’ll show you how.

Lead Scoring 363

Lead Scoring Lead Ranking Work Management Paid Search Agency 363

Tony Zambito

JANUARY 21, 2022

Many businesses today, in their marketing and sales operations, have an insatiable thirst for data and intelligence about their buyers and customers. Put forth in their quest to know more about buyers and customers. Gaining insights that inform and can be acted up to achieve growth. . Doing so with the holy grail of aspirations.

Marketing AI 204

Marketing AI Buyer Personas Marketing & Strategy Act-On 204

ANNUITAS

OCTOBER 9, 2023

Our Go-to-Market Transformation Summit roadshow continued this past month in Boston, with a strong group of attendees joining us for an afternoon of debating how to build a repeatable, scalable go-to-market and making the shift from ‘random acts’ to perpetual Growth Engines. As always, the event is free to attend.

Marketing Analytics Tools 130

Marketing Analytics Tools CMO Multi-Channel Act-On 130

ANNUITAS

OCTOBER 11, 2023

I want to share with you a new service from ANNUITAS – one designed to help go-to-market (GTM) organizations continuously improve their performance. The Why … an ‘Operating System’ to Shift Us from Random Acts to a Growth Engine Why is go-to-market more challenging than ever? Let’s tackle ‘the why’ and dig into how this service works.

Marketing Analytics Tools 130

Marketing Analytics Tools Enterprise Management Work Management Marketing Management 130

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. The integration gives Act-On users the ability to track video viewing activities of their contacts across all distribution channels.

Marketing Automation Services 51

Marketing Automation Services Act-On Marketing Automation Demand Generation Agencies 51

Webbiquity

NOVEMBER 28, 2023

This post aims to help you understand and tackle those challenges. And, of course, offering a great B2B sales experience helps you increase your profits by improving conversion rate, retention rates, and Customer Lifetime Value (CLV). Customers want to feel understood, not to be just another name on a list.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. The integration gives Act-On users the ability to track video viewing activities of their contacts across all distribution channels.

Marketing Automation Services 50

Marketing Automation Services Act-On Demand Generation Agencies Marketing Automation 50

Act-On

SEPTEMBER 24, 2023

One thing is for sure, though: search intent isn’t aligned with marketing automation, which is what we do here at Act-On. When creating content, you want to align your content with specific stages in the customer journey and strategically choose keywords based on that. What is the search intent of those visitors? It’s murky, isn’t it?

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. The integration gives Act-On users the ability to track video viewing activities of their contacts across all distribution channels.

Marketing Automation Services 50

Marketing Automation Services Act-On Marketing Automation Demand Generation Agencies 50

The Forward Observer

APRIL 19, 2024

They met at software startup Bitium, which they helped lead to an acquisition by Google. They are also investors, corporate advisors, and co-founders of Agency18, a firm that helps mission-driven companies adopt the Unsold Mindset. ” What if the greatest salespeople on the planet are the opposite of who you think they are?

Paid Search Agency 141

Paid Search Agency Advertising Agencies Click Rate Amazon 141

Vision Edge Marketing

OCTOBER 3, 2023

[link] Customers are the gold vein for every business. As such, businesses continuously embark on the exciting treasure hunt to find and keep customers. Unearthing the hidden treasures of customer acquisition and customer retention leads to growth and prosperity. And that’s the focus of this episode of What’s Your Edge?

Acquisitions 205

Acquisitions Lead Ranking Loyalty Lead Scoring 205

Anyword

APRIL 22, 2024

These integrations facilitates a unified approach to marketing management, allowing data from various sources to be collected, analyzed, and acted upon in real time. By integrating your marketing stack with Anyword , you gain access to Anyword Business advanced features such as Analytics, Benchmark, Custom Models, and Talking Points.

Analytics 98

Analytics Allocation Advertising Benchmark Lead Ranking 98

Martech

JANUARY 23, 2023

As customer acquisition keeps getting more expensive, it makes sense to market more effectively to the customers you already have. Using psychological approaches in your email campaigns can motivate customers to act instead of making do with hastily written copy and a “Buy now” mindset.

Email Marketing 121

Email Marketing Examples Urgency Marketing Merchandising 121