Convince & Convert

SEPTEMBER 1, 2015

Over the years, Convince & Convert has continued to refine its social media strategy process. I’ve pasted the slides below, but also included a short summary of the eight steps in our social media strategy process, as the slides are more visual than descriptive. Social Media Strategy in 8 Steps (Summary).

Social Media 167

Social Media Social Marketing Marketing Strategy Marketing & Strategy 167

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. If your sales strategy doesn’t include social media, leads who could have been brought to your business are likely going to your competitor. What Is Social Selling? What Is the Social Selling Index?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Sprout Social

FEBRUARY 12, 2024

Thus, increasing social media engagement and improving your brand’s search rankings. This heightened social media visibility leads to increased brand recognition and drives additional traffic to your website, acting as a catalyst for higher sales conversions. aamnaadel The best Korean toner on Amazon??

Advertising Agencies 105

Advertising Agencies Paid Search Agency Lead Scoring Lead Ranking 105

Sharpspring

JULY 31, 2017

Customer loyalty is a lost art of marketing, rediscovered. In the age of digital marketing, more emphasis is being put upon customer experience and customer loyalty. The renewed focus on customer loyalty is for a good reason. Marketing automation leads the customer loyalty revival. What Is Customer Loyalty?

Marketing Automation Services 60

Marketing Automation Services Loyalty Marketing Automation Automation 60

Zoominfo

MAY 20, 2021

Thoughtful email marketing can encourage this high-value set of customers through loyalty offers, bonuses, limited time offers, and exclusive invitations. This information can help you make strategic decisions about how you should sell to this segment and. The cross-industry average for hard bounces is 0.58%.

Email Marketing 130

Email Marketing Enterprise Management CTR Webinar Metrics 130

SalesIntel

MAY 13, 2024

This data is typically gathered through various channels, such as online transactions, surveys, social media interactions, and customer service interactions. Personalization: Personalized interactions enhance customer satisfaction and loyalty. This helps foster long-term relationships and promotes customer loyalty.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

Huptech Web

APRIL 30, 2024

It is often a strong indicator of customer loyalty and satisfaction, as well as the effectiveness of a company’s customer retention strategies and trust in a brand or business. A higher RPR means solid customer loyalty—indicating that customers are satisfied with their previous experiences and products. Click on Reports.

Purchase 52

Purchase Examples Lead Ranking Click Rate 52

Hubspot

NOVEMBER 22, 2023

Monitor social media platforms, forums, and review sites to gain valuable insights on customer sentiments and opinions about your brand. Use AI analytics to predict customer behavior, identify cross-selling or upselling opportunities, and deliver personalized recommendations. Wouldn’t you want to make your customers feel valued?

Hubspot 64

Hubspot CRM Tips Lead Ranking 64

SalesIntel

APRIL 15, 2024

Top-of-funnel content like blogs, videos, and social media posts can answer your ICP’s most significant questions and give them enough information to determine what support they need. Positive reviews act as social proof and show that others have had a positive experience with your company’s products or services.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

SalesIntel

APRIL 15, 2024

Top-of-funnel content like blogs, videos, and social media posts can answer your ICP’s most significant questions and give them enough information to determine what support they need. Positive reviews act as social proof and show that others have had a positive experience with your company’s products or services.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Sprout Social

DECEMBER 6, 2023

However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies. This comes as no surprise, given the role user engagement plays in signaling a piece of content’s relevance to a social media algorithm. Parents, pickleball players, podcast enthusiasts—and those are just the P’s.

Work Management 117

Work Management B2B Marketing Marketing Management Paid Search Agency 117

QuanticMind

AUGUST 29, 2023

Prepare Your Data Infrastructure In light of privacy-minded regulations such as CCPA, CPRA , and GDPR, and with the rapid approach of the cookieless future , first-party data is becoming increasingly central to supporting a vibrant digital media advertising strategy. The caveat here, however, is the handling of this data.

Trust Marketing 79

Trust Marketing Paid Search Agency Service Advertising Agencies 79

Sprout Social

MARCH 9, 2023

An effective communications strategy helps brands deliver on a compelling narrative that captures and deepens customer loyalty. Internal marketing is a strategy to help employees make an emotional connection to the products or services the company sells. These audiences commonly include customers, prospects, employees and investors.

Public Relations 111

Public Relations PR Thought Leadership Advertising Agencies 111

Hubspot

AUGUST 22, 2022

Selling by offering a solution rather than pitching a product/service is key to sales pros. Of course, the strategies used will depend on whether they sell B2B or B2C, so let’s dive into how B2B sales professionals are getting ahead first, then take a look at the top B2C strategies. How Salespeople Build Rapport When Selling.

Marketing Budget 62

Marketing Budget Trends Cross-Selling Marketing & Strategy 62

Sprout Social

SEPTEMBER 22, 2021

Social media. We’ve seen it firsthand: our own research notes that 76% of consumers follow brands on social media for the sake of customer support. We’ve seen it firsthand: our own research notes that 76% of consumers follow brands on social media for the sake of customer support. Via smartphone. You name it.

Conversion 88

Conversion Cross-Selling eCommerce Paid Search Agency 88

Zoominfo

MARCH 6, 2019

But, regardless of the products you sell or the space you sell into, nothing sways a person’s buying decisions quite like a recommendation from their trusted peers. In the business world, a referral is the act of a customer recommending a product or service to a peer. What Is Referral Marketing?

Peer-to-peer 130

Peer-to-peer Work Management Word of Mouth Churn Rate 130

Sprout Social

NOVEMBER 15, 2016

Once thought of as just a passing fad, social media has had a tremendous impact on business over the past decade. In fact, social media’s influence runs deeper than customer engagement. But while the Internet is littered with success stories, there are still many social media challenges we’re figuring out.

Social Media 96

Social Media Media Business Social Networks 96

Content Standard

APRIL 12, 2017

It’s been a long day for our B2B social media manager. It’s time for the quarterly strategy review, and he tells our intrepid social media manager that he has a “pivot” for him. Like any good social media marketer, he doesn’t want to see that happen. Enter the boss.

Social Media 69

Social Media Design Social Marketing B2B Marketing 69

Mailmunch

JULY 13, 2021

The most significant selling point of Firespush is its simplicity. Provides cross-channel support and robust analytical tools for different campaigns . loyalty program including incentives and rewards. has a referral program that builds loyalty in existing customers and can track and monitor referrals . Key Features .

Marketing Automation Services 90

Marketing Automation Services Work Management Conversion Marketing Management 90

NetLine

OCTOBER 2, 2023

Typically, a specific variable, such as user location, gender, or other demographic detail, acts as a signal to inform rule-based triggers that influence the content. Content personalization marketing caters to all touch points throughout the customer experience journey. The adaptability of dynamic content makes it highly personalized.

Marketing AI 52

Marketing AI Personalization Marketing Management Paid Search Agency 52

Optinmonster

APRIL 10, 2023

Do you want to understand the difference between upsell vs cross sell? In this article, we’ll define upselling and cross selling, share examples, and explain the difference. By the end, you’ll know how upselling and cross selling are different, and when to use each strategy.

Cross-Selling 68

Cross-Selling eCommerce Bundling Customer Satisfaction 68

Hubspot

DECEMBER 28, 2017

What is relationship selling? Relationship selling is essential if you have a high average selling price (ASP),” explains VidScale COO Adam Rizika. Relationship selling is essential if you have a high average selling price (ASP),” explains VidScale COO Adam Rizika. What is transactional and relationship selling?

Cross-Selling 99

Cross-Selling Loyalty Act-On Budget Programs 99

ClearVoice

JANUARY 26, 2024

Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI. Let’s start with the business brass tacks. Marketing is the tip of the spear for driving growth and new customer acquisition.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Hubspot

AUGUST 28, 2019

But an order confirmation email can do more than just act as a digital receipt. Ultimately, when done right, email confirmations can help create customer loyalty, build awareness around other products or services, and drive traffic to your blog or social media accounts. Order Confirmation Email Examples.

Order 97

Order Template Examples Effectiveness 97

Huptech Web

JULY 7, 2023

In this blog, we’re diving headfirst into the exciting world of coupon codes. Forget about the flashy ads and complicated marketing tactics for a moment. We’re bringing you practical, real-world strategies that will make a tangible impact on your bottom line. Sounds like a dream, right? This is where the magic happens.

Urgency Marketing 52

Urgency Marketing Planning Advertising Agencies Loyalty 52

BenchmarkONE

NOVEMBER 10, 2022

Your marketing funnel is essentially the act of generating leads on your website, identifying the needs of those leads at each stage of their journey, and mapping out the best ways to engage them and encourage them to take action, be it downloading your content or making a purchase. The cross-sell funnel. Video Funnel.

Top of Funnel 74

Top of Funnel Marketing Funnels Marketing Automation Services High Quality Lead 74

Optinmonster

FEBRUARY 11, 2024

Reward Social Shares With Discounts There are millions of social media users worldwide, and it makes sense to spread the word in the networks you belong to. Reward Social Shares With Discounts There are millions of social media users worldwide, and it makes sense to spread the word in the networks you belong to. That’s it!

Paid Content 83

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 83

Outgrow

JANUARY 22, 2023

10+ Lead Nurturing Strategy Ideas + Examples to Increase E-commerce Sales Did you know? – Most online visitors don’t make a purchase on their first visit to a website. In other words, most of your leads float at the top or middle of your sales funnel for quite some time. 11 Effective Lead Nurturing Strategies That You Should Implement 1.

Top of Funnel 59

Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 59

Optinmonster

APRIL 19, 2023

These promotions can take various forms, including discounts, coupons, gifts, loyalty programs, and contests. It’s a short-term marketing strategy that complements long-term marketing efforts such as social media and email marketing. This can lead to repeat business and positive word-of-mouth advertising.

Promotion 66

Promotion Examples Urgency Marketing eCommerce 66

Conversica

AUGUST 16, 2022

Using Conversica’s AI Assistants to automate the follow-up on Gainsight data enables Customer Success teams to more effectively act on insights, proactively respond to customer needs across multiple accounts, and drive durable, efficient growth through renewals and expansion.”. Conversica Media Contacts. Obtaining customer referrals.

Work Management 52

Work Management Efficiency Enterprise Management Trigger Marketing 52

Sharpspring

SEPTEMBER 10, 2019

And despite competition from social media, email marketing to existing customers is still the most cost-effective strategy out there. A strong customer retention strategy gives you more opportunities to cross-sell and upsell other products. There’s no way to succeed in business today without focusing on new customer acquisition.

Marketing Automation Services 69

Marketing Automation Services Work Management Marketing Management Cross-Selling 69

Adobe Experience Cloud Blog

FEBRUARY 28, 2017

This starts with acquisition—the kind of outreach that you and a majority of marketers are probably already comfortable with—but from there encompasses adoption, cross-sell, and advocacy. Cross-Sell Takes On More Importance. The net result: they have increased their cross-sell revenue and increased customer retention.

Cross-Selling 48

Cross-Selling Budget Programs Allocation B2B Thought Leadership 48

ClickZ

DECEMBER 12, 2019

As the marketing organization gains deeper insight into the customer journey, it will become more of a cross-functional team than a separate department. Today, there are tools that allow marketers to manage the entire customer relationship, from acquisition to conversion to customer loyalty. Marketing isn’t going away in 2020.

Paid Search Agency 74

Paid Search Agency Lead Ranking Planning Top of Funnel 74

Porch Group Media

JANUARY 29, 2019

Consumers expect brands to know them and are quick to act when they receive mistargeted and inconsistent communications. Consumers expect brands to know them and are quick to act when they receive mistargeted and inconsistent communications. Cross-sell/Upsell. 54%: Unsubscribe from emails. 10%: Never visit website again.

Email Marketing 60

Email Marketing Marketing & Strategy Marketing Strategy Trends 60

Convert

AUGUST 3, 2022

A client sells products across the US-Canada border on his website. Now you can make changes to your website without relying on developers. You can even target visitor segments using Convert’s Deploy functionality, which is especially useful for making specific adjustments for certain types of visitors. Convert Deploy vs. Convert Experiences.

Optimization 52

Optimization Marketing Websites Banners Cross-Selling 52

PureB2B

JUNE 23, 2021

Evolution of Social Media Channels. Towards the end of 2020, 42 percent of marketers polled claimed the coronavirus pandemic had shifted their ABM goals. Forty-nine percent of those surveyed indicated their goals had altered to focus on expanding business with existing customers. Videos can be entertaining and educational.

Marketing AI 62

Marketing AI Trends B2B Marketing B2B 62

Optinmonster

DECEMBER 19, 2022

not feeling a sense of urgency to act now. Upsell and cross-sell offers to tempt bargain hunters. Bulkly increased lead generation 134% by offering to import 100 social media updates for free. Do you need some exit intent popup examples to inspire your next popup campaign? Don’t worry, we’ve got you covered!

Intent 94

Intent Top of Funnel Examples Conversion 94