Zoominfo

MAY 20, 2021

Thoughtful email marketing can encourage this high-value set of customers through loyalty offers, bonuses, limited time offers, and exclusive invitations. This information can help you make strategic decisions about how you should sell to this segment and. The cross-industry average for hard bounces is 0.58%. Bounce Rate.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Zoominfo

OCTOBER 28, 2020

Pet insurance provider Petplan partners with The Dodo, a media brand that focuses on animals, to offer coverage via a new app. The other quadrants include customer loyalty , market expansion, and company transformation. Product launches centered around cross-selling. Source: ZoomInfo.

Cross-Selling 178

Cross-Selling Zoominfo Product Enterprise Management 178

Convince & Convert

APRIL 12, 2024

The struggle is real for social media leaders, managers, and teams. Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Nevertheless, we know it takes much more work to manage a brand on social media.

Social Media 135

Social Media ROI Media Cross-Selling 135

Tomorrow People

MAY 30, 2022

After all, you can’t build brand loyalty if you don’t have customers. Reevaluate your organisation’s upselling and cross-selling strategies. Because customer retention is so crucial within a B2B context, it’s important that you (and your sales colleagues) continually reassess how your organisation upsells and cross-sells.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Planning 156

Sprout Social

JANUARY 3, 2023

More than ever, companies need to bleed every ounce of impact out of their social media. It’s a tool for customer service and nurturing loyalty. To stretch social media’s impact in your organization, set up a continuous feedback loop to collect and analyze data from your customers and stakeholders.

Social Media 134

Social Media Work Management Marketing Management Media 134

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The importance of social media in UK retail has only grown. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media usage in the past year.

Social Media 113

Social Media Media Paid Search Agency Eye-Tracking 113

SendX

DECEMBER 28, 2020

This will inform you of the right product to promote to them and the email marketing strategy to sell to them over and over again. This strategy might be to cross-sell them. Cross-selling means promoting products that are related to the ones they purchased in the past in a manner that they will be tempted to take action.

Work Management 195

Work Management Marketing Management CRM Email Marketing 195

Zoominfo

DECEMBER 21, 2020

The other quadrants include customer loyalty , offer expansion , and company transformation. Most companies looking to expand into new markets want to boost their sales and have identified a market in which they can see the potential for growth,” according to Marketo, which sells a marketing automation platform.

Paid Search Agency 211

Paid Search Agency Lead Ranking Companies Planning 211

Sprout Social

NOVEMBER 16, 2021

If you’re reading this, you probably know the answer to the question, “Can social media support our company’s sales goals?” According to the latest Sprout Social Index™ , 90% of consumers will purchase from a brand they follow on social media. Start selling directly on social media platforms. is a resounding yes.

Social Media 145

Social Media Top of Funnel Media Work Management 145

SendX

MARCH 5, 2021

Today, marketing has a longer lifecycle — one that begins with the customer’s awareness and ends with earning and sustaining their loyalty. It has multiple channels — social media, SEO, online advertising , influencer, email; also and within those channels multiple touchpoints. Take, for example, Airbnb.

Email Marketing 195

Email Marketing Examples Planning AIDA 195

Zoominfo

MARCH 6, 2019

But, regardless of the products you sell or the space you sell into, nothing sways a person’s buying decisions quite like a recommendation from their trusted peers. The customers you reach out to first for referrals should be the ones who have demonstrated the most loyalty to your company. Choose the right incentives.

Peer-to-peer 197

Peer-to-peer Ideal Customer Profiles Work Management Word of Mouth 197

Convince & Convert

SEPTEMBER 18, 2015

Upsells and Cross Sells. Once a potential customer has moved on to being a regular customer, the time is ripe to cross sell them an item related to their original purchase. Here’s an upsell email from Verizon: And here’s a cross sell from Amazon, promoting a specific range of products: Appointment Reminders.

Email Marketing 166

Email Marketing Planning Cross-Selling Business 166

Sprout Social

DECEMBER 19, 2023

Social media marketing professionals aren’t ninjas, gurus or wizards—but they’re also more than just managers. What was once an individual role is now enough work for a whole crew, and the list of possible social media job titles keeps growing. Investing in your team today can drive acquisition, loyalty and growth tomorrow.

Social Media 129

Social Media Media Paid Social Agency Work Management 129

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. If your sales strategy doesn’t include social media, leads who could have been brought to your business are likely going to your competitor. What Is Social Selling? What Is the Social Selling Index?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Martech

MARCH 1, 2024

I see three drivers behind this stunning change: COVID-19, where personal selling was crippled and “retention is the new acquisition” became the latest catchphrase. They have also been trained in concepts like customer management, LTV and the financial value of loyalty. It didn’t even make the Sagefrog priority list in 2022.)

Tactics 128

Tactics Work Management B2B Marketing Marketing Management 128

Madison Logic

JUNE 5, 2024

Understanding how to leverage each media and marketing channel allows you to quickly craft personalized nurture paths that urge decision-makers toward a decision and helps ensure that the right message reaches decision-makers at the right time in the right place. A chart that compares upselling and cross-selling.

Cross-Selling 52

Cross-Selling Advertising Channels Activities Campaigns 52

Sprout Social

FEBRUARY 13, 2023

In this article, we’re giving you the tools to master customer data management on social media, so you can open up the door to gaining actionable business insights, improving cross-collaboration and delivering more effective sales and marketing strategies. What is customer data management?

Social Media 123

Social Media Marketing Management Ideal Customer Profiles Psychographics 123

Martech

DECEMBER 26, 2024

There won’t be a clear winner when it comes to where or how people shop sales will be spread across physical retail, online stores, marketplaces and social media platforms, predicts Katie Moro, global director of managed services at commerce experience platform Productsup. These experiences will be powered by AI.

Tools 117

Tools Paid Search Agency Marketing AI Marketing & Strategy 117

Vision Edge Marketing

JUNE 6, 2023

It falls on their shoulders to develop and execute the overall customer-centric growth strategy for the organization that creates sustainable revenue streams for the organization, builds brand loyalty , and gains a competitive edge in the marketplace. These numbers demonstrate the importance of CX in building customer loyalty and advocacy.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Sprout Social

SEPTEMBER 2, 2021

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. But social media usage is on the rise, with 76% of consumers reporting they used social media more in the last year and 63% purchased on it.

Social Media 121

Social Media Media Cross-Selling Paid Search Agency 121

Marketing Insider Group

NOVEMBER 18, 2020

Cross-reference your competitors’ SWOTs against your company’s own analysis to uncover the whitespace—areas where the market is severely lacking or strengths that only your company brings to the table. The days of selling to “the decision maker” are largely over. Ensure that your content is responsive on any mobile device.

Resource Management 363

Resource Management Demand Generation Agencies CMS Development Work Management 363

Scoop.it

DECEMBER 8, 2022

Focus on selling instead of providing value. For many businesses, having a customer buying again often requires upselling or cross selling other products or services. When your customer support agents have a sales target and are trying to upsell or cross sell products , they are no longer support agents, but your salesmen.

Cross-Selling 114

Cross-Selling Marketing & Strategy Loyalty Lead Ranking 114

Liveintent

SEPTEMBER 7, 2021

Major brands like Walmart, Target, CVS, and Kroger have launched their own retail media networks. This venture into media has been very lucrative for these retailers. In fact, big retailers are headed toward a $100 billion annual margin in retail media alone. What is a retail media network? Let’s take a closer look.

Ideal Customer Profiles 125

Ideal Customer Profiles Media Advertising Agencies Mobile Advertising 125

Webbiquity

JANUARY 23, 2025

Image credit: Memento Media on Unsplash Marketing teams now require proficiency in data analysis, automation tools, and privacy compliance alongside their established expertise in storytelling and brand building. Mastering Marketing Automation Tools Marketing teams need to manage multiple campaigns, audiences, and channels simultaneously.

Lead Ranking 152

Lead Ranking Marketing Automation Services Work Management Allocation 152

SendX

MAY 17, 2021

These behaviors include completing a form, viewing specific content on your website, engagement or lack of engagement with your emails, mentioning you or sharing your content on social media, etc. Upsell and cross-sell. You can use different occasions to upsell or cross-sell your products.

Email Marketing 39

Email Marketing Work Management Marketing Management Paid Search Agency 39

Litmus

SEPTEMBER 25, 2024

The goal is to build lasting relationships by providing meaningful experiences that encourage customer satisfaction and loyalty. Metrics to watch: Website traffic, social media engagement, ad impressions, brand search volume. Loyalty and advocacy Your best customers deserve something special. What is lifecycle marketing?

Work Management 94

Work Management Marketing Management Paid Search Agency Webinar Metrics 94

Martech

AUGUST 12, 2024

website interactions, social media, email campaigns, and CRM systems) to create comprehensive customer profiles. Cross-channel consistency: Ensure that messaging is consistent across all touchpoints, enhancing the overall customer experience and reinforcing brand identity. Here’s how a marketer can effectively integrate a CDP: 1.

Ideal Customer Profiles 103

Ideal Customer Profiles Marketing Automation Services Lead Ranking Best Practices 103

EveryoneSocial

JUNE 8, 2021

As new social channels emerge and existing platforms update their offerings, the jargon of social media marketing evolves as well. But effective marketers need to know numerous other social media terms, as well as a slew of acronyms, from CPC to ROI. Most social media feeds once displayed posts in chronological order.

Paid Content 109

Paid Content Social Media Cost Per Click Social Marketing 109

Marketing Insider Group

FEBRUARY 5, 2024

(Startups Magazine) Over 90% of brands utilize social media for marketing. Engati) 76% of social media users have bought items they saw on social platforms. Forbes) 73% of marketers find social media to be effective for their business. Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024.

Paid Content 302

Paid Content Stats Marketing Budget Webinar Metrics 302

SendX

AUGUST 18, 2020

The main goal of any localization campaign is to help your business unlock its potential and enable you to cross multiple continents to build and engage your customer base. Seasonal sales Seasonal selling is another factor that is commonly impacted by cultural differences. That’s when email localization comes in handy.

Newsletter 195

Newsletter Privacy Cross-Selling Barriers 195

Heinz Marketing

MARCH 9, 2021

The key to a good sales enablement strategy is knowing how to use the same people, products, and services, and aiding them to customize their selling approach to a targeted audience. For years, social media has been a powerhouse when it comes to profitable sales tools. Cost reduction sells itself.

Tips 138

Tips Cross-Selling Customer Satisfaction Training 138

Hubspot

MARCH 18, 2020

billion social media users across the globe. Businesses use social media to market, sell, and provide support to their target audience and customers as well as learn about and bond with them. Well, it requires social media analytics and reporting. What is social media analytics? Social Media Analytics Reports.

Social Media 101

Social Media Analytics Media Work Management 101

Only B2B

AUGUST 22, 2022

Are you a B2B business owner seeking for strategies to increase customer loyalty and retention? Enhance Customer Loyalty and Retention. You have several options to upsell and cross-sell products to your customers thanks to install base marketing data. Study Social Media Ads. Multiplied Revenue.

Paid Search Agency 116

Paid Search Agency Ideal Customer Profiles Cross-Selling Marketing & Strategy 116

Televerde

SEPTEMBER 28, 2020

However, the introduction of the internet (and social media) has changed the world of consumerism. Companies have determined that to succeed in today’s markets, they need cross-team collaboration. This is content marketing, and it’s invaluable for selling goods and services. Part of that process is content marketing.

Content Marketing 145

Content Marketing Planning Paid Search Agency Cross-Selling 145

Goodish Agency

AUGUST 5, 2021

Growth marketing strategy focuses on fostering brand loyalty and building long-lasting relationships with their customers. Instead of the company focusing on selling their product while monitoring their audience, in growth marketing, the emphasis is on delivering valuable customer experiences. Cross-channel marketing.

Growth Marketing 116

Growth Marketing Paid Search Agency Multi-Channel Work Management 116

NuSpark Consulting

MAY 4, 2023

Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter. Cross-device retargeting: Target users who have engaged with your brand on one device but didn’t convert, and show ads to them on a different device.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Top Rank Marketing

OCTOBER 19, 2023

It demands that the customer is the focal point of all decisions to create satisfaction and loyalty. Customer-centric marketing helps build brand loyalty, fosters positive word-of-mouth and increases customer lifetime value. Happy customers = more revenue. Focus on building relationships rather than just completing transactions.

Rules 118

Rules B2B Marketing Work Management Word of Mouth 118