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How A Content Contingency Plan Can Help You Stay Calm in a Crisis

Scoop.it

Even the best of plans can get waylaid, which is why it’s a smart move to have a plan B. Or a contingency plan, as it’s officially known. But how many have a plan B specifically for content? This is where a content contingency plan comes in handy. What is a content contingency plan?

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12 Opportunities to De-Risk Your Strategic Planning and Execution

Vision Edge Marketing

[link] Business leaders must continuously engage in strategic planning to steer their organizations toward growth and success, especially when facing a dynamic and unpredictable environment. In this episode of What’s Your Edge , we’ll explore 12 ways you can de-risk your strategic planning and execution.

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Win as One: The future of financial services teams 

Seismic

In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for 2024 and beyond. We’ve partnered closely with industry giants, sharing our expertise and developing technology and plans that address the unique needs of Financial Services clients.

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4 Ways Retailers Can Measure Holiday Ecommerce Success

Salesforce Marketing Cloud

By October, you’ve already been through months of planning, analysis, and preparation for the few months that could make or break your brand’s revenue numbers. Attach goals and metrics to contingency plans. Enter: the contingency plan. So why wait until after the holidays to find ways to measure success?

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What Makes a Successful Customer Success Manager for Subjective Products

ClearVoice

In the digital era, products and services range from the tangible to the intangible. The line between objective and subjective products has blurred. Subjective products rely heavily on an individual’s perception, making them more elusive when measuring their efficacy and value. Enter the Customer Success Manager (CSM).

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Using AI-powered predictive analytics to time your next move

Martech

“About two-thirds of CMOs said that they’re managing the present, they’re putting out fires right now, and only about a third are looking towards the future, even in a period of time where planning and contingencies are so important, during the global pandemic,” said TrustInsights.ai He added, “Why?

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To see marketing differently, we need to turn the spotlight on social

Sprout Social

I think back to when I started in the field and my role was all about creating one-sheets, building presentation decks, planning events and helping to support advertising and awareness goals. As we look to the future of marketing, it will be contingent on our ability to understand, leverage and, in many ways, start with social.