Remove Act-On Remove Contingency Planning Remove Forecasting Remove Product
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Using AI-powered predictive analytics to time your next move

Martech

“About two-thirds of CMOs said that they’re managing the present, they’re putting out fires right now, and only about a third are looking towards the future, even in a period of time where planning and contingencies are so important, during the global pandemic,” said TrustInsights.ai Start with time series forecasting.

Analytics 138
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The Responsible Approach to Generative AI

Content Standard

According to a recent Gartner poll of over 2,500 executives, 70% are actively investigating and exploring generative AI, while 19% are already in pilot or production mode. Meanwhile, creating content using external tools requires careful contingency planning.

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Uncertain times: Monday’s Daily Brief

Martech

“About two-thirds of CMOs said that they’re managing the present, they’re putting out fires right now, and only about a third are looking towards the future, even in a period of time where planning and contingencies are so important, during the global pandemic,” said Penn, citing numbers from Duke University’s most recent CMO survey.

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Martech in the Apolocalypse

Customer Experience Matrix

I once read that the most accurate weather forecast is tomorrow will be the same as today. Europe recently enacted its Digital Services Act and Digital Markets Act, which are squarely targeted at reducing the power of Big Tech. This is one change we can’t blame on global warming, although it is man-made. What’s a marketer to do?

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Marketer of The Month Podcast- EPISODE 101: Navigating Fast Growth and Established Markets – Acquisitions, Retention, and Diversification in the Age of AI

Outgrow

We recently interviewed Samuel Thimothy for our monthly podcast – ‘ Marketer of the Month ’! We had some amazing insightful conversations with Samuel and here’s what we discussed about – 1. Focusing on acquisition for fast growth 2. Shifting to retention in an established market 3. Thanks for joining us, Samuel. Don’t have time to read?

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How to Develop a Successful Marketing Mix Strategy [+ Templates]

Hubspot

They are — and say 'em with me, because if you took that class, you know these four words by heart: Product. Marketing truly is about teams and individuals working together to promote a product in the right place at the right price point. Product refers to what your business is selling — product(s), service(s), or both.

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IBM SJ 45-4 | Ethnographic study of collaborative knowledge work

Buzz Marketing for Technology

Home Products Services & solutions Support & downloads My account. We conducted this study as part of a requirements gathering initiative for future workflow products for business users (in this paper the terms “workflow” and “process” are used interchangeably). Country/region [ change ] Terms of use.