Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. When it comes down to it, one of the most important things marketing organizations are tasked with is generating marketing qualified leads (MQLs).

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Act-On

OCTOBER 11, 2023

Like the unhappy families of Anna Karenina , no two B2B marketing teams are exactly alike. Every company has its own history, values, strategies, and quirks that impact how marketing happens on a day-to-day basis. And the hallmark of a good marketing department is simply that it works. This is just a big-picture overview.

Paid Search Agency 177

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 177

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. These versatile tools can speed up tedious production tasks and spare writers the frustration of staring at a blank page. What’s the best way to put AI’s content capabilities in play? But generative AI hits differently and closer to home.

Marketing AI 121

Marketing AI Content Marketing Planning Ethics 121

Marketing Insider Group

AUGUST 28, 2023

In this guide, we’ll break down the basics and help you navigate the ins-and-outs of climbing the search engine ranks. Quick Takeaways Master SEO by understanding search engine algorithms, playing the keyword game right, and creating a user-friendly website experience. of all website traffic.

SEO 207

SEO Lead Scoring Lead Ranking SERP 207

Launch Marketing

AUGUST 23, 2023

Finding the ideal candidate for a VP of Marketing role is an ongoing challenge for B2B executive leaders. Marketing is a rapidly evolving field, necessitating a candidate who has a unique blend of skills and leadership qualities to thrive in today’s competitive digital landscape.

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

Webbiquity

OCTOBER 9, 2018

Today, personalization is more important than ever, as consumers and business decision makers alike are overloaded with content. While a lot of information gets ignored, personalized content tends to hit home. A similar reaction takes place in the brain when people receive personalized content. Guest post by Stefan Debois.

Paid Content 252

Paid Content Personalization Lead Ranking Marketing Analytics Tools 252

Convince & Convert

MARCH 19, 2018

As organic reach dwindles, social media ads are becoming more and more appealing to marketers. In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. Here, I’ll distill these lessons and apply them to social ads. Two-Cent Video Ads. Hyper-Focused Audience Targeting.

Paid Content 148

Paid Content Paid Search Agency Top of Funnel Ads 148

Brandpoint

MARCH 30, 2020

The image you convey and content you produce — whether as a speaker, writer, thought leader or CEO — all build your personal brand. When clients or colleagues seek your professional advice, your services or the products you’ve created, what they’re really investing in is you. Make sure to post well-written, concise, clean copy.

Personalization 114

Personalization Brand Identity Branding Content Marketing 114

Sprout Social

FEBRUARY 5, 2024

Recognizing Black History Month means brands need to go beyond marketing messages that preach solidarity but offer little action. Cultural conversations exist beyond the realms of 30 or 31 days so it doesn’t make sense to only create content or launch campaigns around those months when you can talk about these cultures year round.

Social Media 111

Social Media Practices Media Best Practices 111

Metadata

SEPTEMBER 20, 2023

Paid social advertising has changed a lot since Facebook (now Meta) introduced ads at an event in 2007 featuring executives from Blockbuster, CBS, and The Coca-Cola Company. Mobile optimization allows marketers to reach people on the go, and interactive ad formats allow them to captivate people in today’s fast-moving world.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation B2B Marketing 52

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. We Asked 10 Marketing Experts. SmartBug Media®.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

ClickZ

FEBRUARY 21, 2020

30-second summary: Following a survey and some editorial research, we have highlighted 10 people we think are either respected industry guardians, or are making some noteworthy contributions to the marketing technology space. Nearly every person in our survey had him as one of their top five leaders in marketing technology sector.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Brightedge

APRIL 8, 2024

This has been an exciting past month in Generative AI and Search! Our Generative Parser™ does more than just delineate the intersections between SGE and Perplexity; it also highlights key focus areas for digital marketers aiming to boost referral traffic and develop robust strategies for generative search engine optimization.

Google 52

Google Allocation User-Generated Content Display 52

Marketing Insider Group

AUGUST 27, 2019

Pre-event marketing is a critical part of the event planning process. As an international keynote speaker , I’ve seen how Content marketing can be an effective way to generate pre-event hype, which will drive ticket sales, engage attendees, and even spark a little fear of missing out. Quick Takeaways. Teaser Campaigns.

Planning 100

Planning Content Marketing Generation Content 100

Marketing Insider Group

FEBRUARY 14, 2023

The best way to get people to act (or click) is to invoke emotions like curiosity, urgency or even anxiety. But, if your target market mostly uses a desktop, you need to make sure not to exceed 50 characters. Offer Inside (EyeBuyDirect) [URGENT] You’ve got ONE DAY to watch this… (Digital Marketer) You’re missing out on points.

Creativity 325

Creativity Examples Marketing Budget Urgency Marketing 325

Onalytica B2B

AUGUST 23, 2017

It’s definitive because it provides clarity and best practice to a relatively immature industry; it’s practical because it provides guidance and frameworks to help marketers get going right away. Dare we call this the influencer marketing bible? So, what is influencer marketing?

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Marketing Insider Group

OCTOBER 28, 2021

The problem is when CEOs ask CMOs to work on trivial tasks (like rebranding or a multitude of paid digital ads that won’t work ) and then get upset when there’s no business growth. CEOs won’t accept marketing that doesn’t work. Customer focused marketing is everything in the age of the internet. CEOs want results.

CMO 225

CMO Banner Ads Paid Search Agency Paid Social Agency 225

Martech

JULY 5, 2023

Facebook and other tech giants will be hard-pressed to monetize their first-party data in the European Union, following a ruling yesterday by the EU’s top court that shot down Facebook’s “legitimate interest” argument for personalized ads. What it means. What happened. Dig deeper: EU fines Facebook $1.3 What’s next.

Rules 101

Rules Facebook Privacy Protection Gartner 101

SmartBrief - Marketing

AUGUST 14, 2023

As a lifelong agency guy, I have a profound bias about what activities and marketing disciplines are best outsourced. While it may seem surprising, it’s not that I believe that brands should outsource all marketing. Please keep my bias and your own limitations in mind as you read the following marketing channels.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

NuSpark Consulting

JUNE 8, 2013

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. Paid Search. calculators, and pencil erasers. Trade Desk.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Convince & Convert

APRIL 18, 2012

She also acts as Director of Calm for the new virtual social media assistant agency, Don’t Panic Management. You can find her tweeting about social media, martinis, and music as @jessostroff. Self-proclaimed as “the spreadsheet-free editorial calendar system,” DivvyHQ lets you “divvy” and conquer your content marketing efforts.

Paid Content 156

Paid Content Social Media Tools Product 156

Launch Marketing

AUGUST 18, 2021

With the constant stream and flow of data that is analyzed and reported on, there are plenty of metrics that illuminate marketing performance. Marketing data and metrics are most often analyzed by specialists and analysts who then generate intricate reports and ultimately create higher-level summaries for executive teams.

Paid Search Agency 118

Paid Search Agency B2B Marketing Allocation B2B 118

Salesforce Marketing Cloud

FEBRUARY 16, 2024

In my 20-plus-year career, and as founder of the Harris Consulting Group, I’ve learned some valuable lessons, tips, and best practices when it comes to structuring sales commissions. Your company offers a 10% commission for a product valued at $5,000. If they sell just one of those products, their net pay is $100,00 + (.1

Marketing Budget 104

Marketing Budget Examples Practices Best Practices 104

The Lead Agency

FEBRUARY 8, 2023

Businesses will have to update their go-to-market strategies to match these evolving buyer preferences. B2B buyers across industries are looking for ease of access to product information and validation from peer reviews. Consumer behaviour in the B2B space has undergone significant changes in the past year.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

Optinmonster

MARCH 27, 2024

Lazy marketing brings poor results. If others are lazy with their marketing, and you put a bit more effort into how you engage with your audience and prospects, you’ll get ahead. The way most business owners do lead generation is wrong. They focus on getting as many “leads” as possible into their funnel.

Lead Generation 72

Lead Generation Marketing Automation Services Lead Ranking Lead Scoring 72

BenchmarkONE

NOVEMBER 10, 2022

A marketing funnel is a visual representation of your customer’s journey from the moment they come in contact with your brand till they become a paying customer. Other marketers also refer to marketing funnels as purchase, conversion, and lead funnels, among others. Why Do You Need A Marketing Funnel? Email Funnel.

Top of Funnel 74

Top of Funnel Marketing Funnels Marketing Automation Services High Quality Lead 74

Thinkers360

MARCH 22, 2024

Thinkers360 In-Depth Profile & Portfolio: Maribel Lopez Social Media: LinkedIn | X Book: Right-Time Experiences: Driving Revenue with Mobile and Big Data. Highlighted Content : 33. At a Glance Maribel Lopez Founder and Principal Analyst, Lopez Research LLC Focus Areas : AI, Mobility, Analytics, Future of Work.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

accelerate agency

FEBRUARY 17, 2023

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. SaaS marketing is no exception. But when you’re selling digital products and services, you need to approach your planning in a SaaS-specific way.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. SaaS marketing is no exception. But when you’re selling digital products and services, you need to approach your planning in a SaaS-specific way.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. SaaS marketing is no exception. But when you’re selling digital products and services, you need to approach your planning in a SaaS-specific way.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

Content Marketing Institute

DECEMBER 11, 2017

I learned content distribution, syndication, and SEO very much by accident. Over the years I’ve worked in personal finance for a variety of media organizations, big and small, established and startup. Now I’ve started my own company helping businesses of all types develop editorial and content strategies that make sense.

Traffic 92

Traffic Top of Funnel Lead Ranking Paid Search Agency 92

Heinz Marketing

SEPTEMBER 9, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. Today’s post is about Marketing Automation. What types of content does the platform support?

Marketing Automation Services 129

Marketing Automation Services Marketing Automation Automation Work Management 129

ClearVoice

NOVEMBER 5, 2020

As freelancers and solo consultants, it was infrequent that clients ever invited us to their office parties, happy hours or other team-building events. 5 virtual #teambuilding events that you can get paid to produce as a #teamlancer. productivity coach?), Create and post social media around the game. Click To Tweet.

Ad Building 77

Ad Building Work Management Lead Ranking Lead Scoring 77

accelerate agency

MAY 24, 2023

In an ideal world, all you’d need to do to succeed is to sell great products and provide excellent customer service. While word-of-mouth referrals and positive reviews are excellent ways of getting people to search for your website, they’re not enough to keep you in that coveted place: page one of the search results.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Hubspot

NOVEMBER 19, 2020

Is there an opportunity to increase market penetration? Is there any way you could engage in further product diversification? Companies hoping to increase revenue can do so in a variety of ways — such as an increase in advertising budget, expanding their sales team, and investing heavily in product development.

Planning 101

Planning Template Marketing & Strategy Marketing Strategy 101

Heinz Marketing

JULY 22, 2021

By Michelle Voznyuk , Marketing Consultant at Heinz Marketing. You can also think about narrowing your campaign based on a specific product or service. Step 5: Select Your Content and Offers. Next, you should select the content and offers you want to use in your campaign. Or do you want to focus on one?

Planning 135

Planning Ideal Customer Profiles Campaigns Top of Funnel 135