ANNUITAS

DECEMBER 23, 2016

I thought it would be interesting to revisit some content marketing predictions for 2016. Especially the discussion of quantity over quality, which was a big theme for this year’s Content Marketing World … The following is a repost of an article that was published in January of 2016. Looks like they are holding up!

Top of Funnel 100

Top of Funnel Content Marketing Advertising Agencies Content 100

Tomorrow People

NOVEMBER 21, 2018

Antonia Wade, head of content and campaign marketing at Thomson Reuters tells us how she rebuilt the marketing function, putting customer emotions at the center. Most thought that emotional marketing had no place in B2B’s rational, long, complicated buying cycles and committees. How far through the transformation are you?

Planning 136

Planning B2B Thought Leadership Campaigns Thought Leadership 136

ANNUITAS

FEBRUARY 2, 2016

One month into 2016 and I hate kick the year off on a negative note, but there are some mistakes we consistently see from B2Bs as they attempt to execute on their content strategy. Creating too much content: Carlos Hidalgo just wrote about this issue on these very pages. Photo credit: sxc.hu.

Top of Funnel 100

Top of Funnel Content Marketing Buying Cycle Advertising Agencies 100

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing allows you to build relationships that enhances brand trust.

Paid Content 165

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 165

Exo B2B

JUNE 26, 2023

You’ve probably heard a lot about B2B content marketing. According to the Content Marketing Institute’s 13th annual study (2023), 71% of B2B content marketers say B2B content marketing is more important than it was last year. Yet you should be aware that quality content marketing performs better.

Marketing AI 52

Marketing AI B2B Marketing Optimization Content Marketing 52

ANNUITAS

APRIL 10, 2023

In our Behind the Buzzwords content series, ANNUITAS breaks down the complex jargon you see trending in go-to-market thought-leadership and helps you cut through the noise to contextualize it for your organization. This buzzword has been popularized in the past decade as a way to talk about how customers move through the buying cycle.

Ideal Customer Profiles 130

Ideal Customer Profiles Top of Funnel B2B Thought Leadership Lead Ranking 130

Martech

MARCH 18, 2024

Scooping up cheap content leads and hoping that a tiny fraction of them will respond to SDR outreach has declined to the point that it can’t stand up to CAC scrutiny. The sole act of identifying vendors doesn’t mean they are in-market yet. Of course, neither of these is in great supply in this environment.

Intent Data 98

Intent Data Intent B2B Peer-to-peer 98

Lake One

NOVEMBER 14, 2023

Audience Targeting: Do you feel your audience is being targeted with your communications and content? The roadmap acts as a blueprint for your future success, marking the path to enhanced performance and higher ROI. But like anything, it requires customization and utilization to ensure a return on investment.

Hubspot 75

Hubspot ROI Buying Cycle Digital Marketing Funnels 75

Martech

DECEMBER 19, 2023

Individual users who haven’t used any Google services since early 2021 will lose access to any services registered to them with that Google account login, along with any content they’ve stored. I was wrong. 1, Google removed accounts people created over two years ago but never used. Let’s take a moment to talk about what’s happening now.

Marketing & Strategy 106

Marketing & Strategy Opt-out CAN-SPAM Work Management 106

Stevens & Tate

JANUARY 31, 2022

Every consumer will go through different steps of consideration and purchase throughout the life cycle of a brand or service. In the past, the consumer buying cycle was explained by four stages: awareness, interest, evaluation, and purchase. At this stage, the consumer is close to buying your product. Purchase Stage.

Buying Cycle 113

Buying Cycle Touchpoints Custom Publishing Education 113

Webbiquity

JANUARY 15, 2010

Detailed information about vendors and their offerings was still limited, enabling marketing and sales to act as gatekeepers of information. Marketing and sales were still largely in control, but buyers were entering sales cycles with more and better information. Store rooms and offices were full of these glorious materials.

Sales Cycle 100

Sales Cycle Buying Cycle Social Media Marketing Management 100

Zoominfo

SEPTEMBER 3, 2020

Besides cutting down on time spent on manual tasks, email automation also offers: Personalized customer experiences – The act of nurturing builds a positive relationship with your lead. Improved lead flow and qualification – Automated touchpoints makes the lead qualification easier with emails acting as a screening tool.

Automation 130

Automation Zoominfo Auto Responder Touchpoints 130

Sales Engine

MARCH 31, 2016

As technology and connectivity advances, marketers have had to move away from mass media targeting campaigns towards producing more real-time, contextual content that creates one-to-one interaction with potential buyers. What is Contextual Content? Getting it right is the difference between engaging with a buyer and not.

B2B Sales 120

B2B Sales Process B2B Marketing Automation Services 120

ClickZ

JANUARY 22, 2020

In order to pick the most apt tool, marketers will need to keep in mind the usability, pricing, ease of integration, capabilities around email, social media, content, ecommerce, CRM and sales competencies, while choosing the right marketing automation software. Perfect for: Content Marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Heinz Marketing

AUGUST 26, 2020

If you have ever taken a class on acting, story writing or played D&D you know understanding your characters takes time and empathetic thought—putting yourself into the shoes of the character within the setting. What does their sales cycle look like? But what are the questions to ask? What about related world events?

Buyer Personas 141

Buyer Personas Ideal Customer Profiles B2B Work Management 141

ANNUITAS

JUNE 9, 2016

As consumers, if we are not in an active buying cycle, we are in a passive buying cycle. Like it or not, in the course of our daily lives we are exposed to and consume so much information and content that buying something or acquiring something including experiences, goods, food or resources is always on our mind.

Buy 100

Buy Buying Cycle Trigger Marketing Buyer Personas 100

Biznology

DECEMBER 2, 2019

As business buying becomes more complex, with larger buying groups and longer buy cycles, marketers will continue to embrace the contributions they can make in market coverage, sales enablement and ABM. Voice search takes hold in B2B buying, for real. Content creation by robots. So, the table is set.

Enterprise Management 143

Enterprise Management Work Management Marketing Management B2B Marketing 143

DealSignal

APRIL 27, 2023

Buyer Personas focus on the buying committee roles of your Ideal Buyers. Since the opportunity is time-sensitive, acting quickly is paramount. Boosting the buying cycle The use of downstream intent data can accelerate the buying cycle by enabling brands to score, segment, and prioritize accounts based on recent behavior.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Intent 52

Martech

MAY 12, 2022

Growing and recognizing intent, messaging and acting on intent – are critically important for email marketers. We, as email marketers, need the mindset to understand how to create, recognize and act on intent. It makes me wonder how many marketers think of using searches on their own sites to recognize and act on intent.

Intent 98

Intent Account Based Marketing Bombora Intent Signal 98

Valasys

JULY 17, 2020

The proven way to advance the inquiries of your business customers through the online creation of content and campaigns is called inbound lead generation. Consider weaving your content strategy around your participation in events, conferences, or something as small as participating in extracurriculars. Create SEO-friendly Content.

Lead Generation 97

Lead Generation Lead Scoring Lead Ranking Generation 97

Biznology

OCTOBER 23, 2019

The most effective email marketing engages customers with the right messages as they move through the buying cycle. Once customers opt-in or subscribe to your content, this is a great way to drive specific messages at just the right time. A “we miss you” email can sometimes be enough to entice them to act.

Automation 99

Automation Marketing Automation Services Trigger Marketing Work Management 99

Martech

AUGUST 7, 2023

Re-engagement and reactivation are not the same What you want the program to achieve will determine whether you merely want to wake up subscribers who haven’t acted on your emails in some time or to bring back customers who had purchased at least once but not again in periods tied to your purchasing cycles.

Budget Programs 89

Budget Programs A/B testing Buying Cycle Email Marketing 89

Adobe Experience Cloud Blog

OCTOBER 8, 2020

Relevant and personalised content everywhere and all the time : Interactions with prospects have become 100% virtual and the need for engagement has never been more relevant. Your prospects and customers expect you to understand them, to anticipate their expectations by offering fresh and adapted content. .

Marketing Automation Services 129

Marketing Automation Services Multi-Touch Attribution Marketing Automation Relevance 129

ClickDimensions

NOVEMBER 16, 2022

For B2B businesses, the pandemic acted as a catalyst speeding up slow-growing trends and forcing all businesses to adapt quickly or risk being left behind. Here are 3 key facts you need to know about changing B2B buying behaviors and how you can use them in your customer strategies. .

Buy 97

Buy B2B Budget Programs B2B Sales 97

Martech

MARCH 18, 2022

Table of contents Marketing operations Customer journeys CDPs Marketing analytics Customer experience Email marketing Privacy and compliance Personalization Content marketing Search marketing Digital transformation Data strategy Marketing management Marketing automation Social media. ” We hope to see you there.

Conference 117

Conference CMS Development Digital Asset Management Marketing Automation Services 117

Heinz Marketing

MAY 12, 2022

You can create abandonment workflows, provide customized experiences for ABM accounts, and even use AI to make your content conversational. I really liked their approach to the overall content experience and allowing the prospect to pick their journey. Keeping up on new tools and technology is imperative in the marketing industry.

Work Management 107

Work Management Marketing Management B2B Peer-to-peer 107

Inbox Insight

OCTOBER 27, 2023

The strength of a buyer’s intent can be gauged through the types of content consumed. Second party intent data : Second party intent data acts as a bridge between first and third party data, providing unique insights from partners or affiliates like G2 and Scoops.

Buyer Intent 106

Buyer Intent Intent Data Intent Demand Generation 106

ANNUITAS

JULY 2, 2020

In an industry heavily reliant on relationships, the reality is that the B2B banking customer’s buying process is typically long, and rarely linear. Your prospects’ needs have probably changed in the last six months, and perhaps their content consumption preferences are different as well. Understand Your Buyers.

Demand 130

Demand Buy Work Management Process 130

Martech

DECEMBER 19, 2022

Marketing is playing a larger, more proactive role in the buying-selling process. With B2B buyers and buying teams spending more time doing their research online and through peer networks, sales has less access to buyers. ” Dig deeper: How to leverage intent and engagement in the buying cycle.

Intent Data 114

Intent Data Intent Marketing Analytics Tools Intent Signal 114

SalesIntel

DECEMBER 8, 2023

Behavioral Insights: This facet of data enrichment focuses on understanding how leads or customers interact with content, websites, or communications. It includes data on website visits, content consumption patterns, engagement levels, and responses to previous marketing efforts.

Lead Generation 52

Lead Generation Lead Management Work Management Marketing Management 52

SalesIntel

APRIL 15, 2024

Lengthy Sales Cycles Unlike B2C purchases, which often involve smaller transactions with fewer decision makers, B2B transactions typically entail longer and more complex sales cycles. Closing substantial deals with large decision-making teams results in protracted sales cycles. Your ICP represents your best-fit customers.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

SalesIntel

APRIL 15, 2024

Lengthy Sales Cycles Unlike B2C purchases, which often involve smaller transactions with fewer decision makers, B2B transactions typically entail longer and more complex sales cycles. Closing substantial deals with large decision-making teams results in protracted sales cycles. Your ICP represents your best-fit customers.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Engagio

FEBRUARY 13, 2020

Praise is a big deal, whether you’re in a relationship or a buying cycle. Acts of Service. If your partner receives love best through acts of service, then cleaning the kitchen or changing their tires should be at the top of your list. And in exchange for that time, they expect high-quality content and experiences.

B2B 87

B2B Act-On Gartner Buying Cycle 87

Martech

MARCH 18, 2022

Table of contents Marketing operations Customer journeys CDPs Marketing analytics Customer experience Email marketing Privacy and compliance Personalization Content marketing Search marketing Digital transformation Data strategy Marketing management Marketing automation Social media. ” We hope to see you there.

Conference 104

Conference CMS Development Digital Asset Management Marketing Automation Services 104

Marketing Interactions

JULY 31, 2022

I’m thinking about the differences between what your buyers experience with your content and brand (outside), and what it takes to create successful buyer-driven experiences (inside). Without strategy, all you have are random acts of content. Content should be helpful for both customers and buyers…everyone consuming it.

B2B 75

B2B Buyer's Journey Gartner B2B Sales 75

Valasys

DECEMBER 19, 2019

Content marketing has been the steering wheel, constantly brewing the B2B dominion. As the big data & Internet of Things (IOTs) have taken over the B2B world, B2B content marketing has become more important than ever. B2B content marketing is an invisible tool in the marketing arsenal of B2B brands.

B2B Marketing 52

B2B Marketing Content Marketing Lead Ranking B2B 52

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. What is a buyer persona? Why are buyer personas important?

Buyer Personas 140

Buyer Personas Social Media Media Ideal Customer Profiles 140