DiscoverOrg

AUGUST 7, 2018

They’re searching online, consuming content, learning about options to relieve their pain, and forming opinions about solutions. Your website is likely one of your biggest lead sources … but it goes without saying that it’s not the only source of content online. Spikes in content consumption on a given topic.

Intent Data 314

Intent Data Intent Lead Ranking Bombora 314

Binary Demand

MAY 17, 2024

This process is useful for cultivating leads that are not yet ready to buy. It predicts what a buyer needs based on who they are (like their job title, role, industry) and where they are in the buying process. By segmenting leads based on their interests and needs, you can deliver personalized content that resonates deeply.

Lead Ranking 52

Lead Ranking Lead Nurturing Sales Qualified Leads Lead Scoring 52

Zoominfo

MAY 21, 2021

They’re performing online searches, reading relevant content, and comparing different options that can address their pain points. To use a sports analogy: If firmographic data shows where all the players are on the field, intent data shows what they’re each about to do next. Try it Now What is Intent Data?

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130

Hubspot

FEBRUARY 14, 2013

Did you segment your list based on an area of interest or expertise? If so, consider including that information in your email -- showing customers that you took the time to remember something about them and that you know what is of interest to them reinforces that you care. letters, catalogs, emails, or social media).

Stats 28

Stats CAN-SPAM Marketing Automation Services Outreach 28

DiscoverOrg

AUGUST 7, 2018

They’re searching online, consuming content, learning about options to relieve their pain, and forming opinions about solutions. Your website is likely one of your biggest lead sources … but it goes without saying that it’s not the only source of content online. Spikes in content consumption on a given topic.

Intent Data 120

Intent Data Intent Lead Ranking Bombora 120

Single Grain

AUGUST 21, 2014

Typically, marketing automation programs include lead scoring and/or grading modules that help you to determine where leads are in the buying cycle and how closely they align with your definition of an “ideal” buyer. MA programs can automate email nurturing campaigns. But these aren’t just simple autoresponder programs!

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Automation Planning 45