Martech

JANUARY 11, 2022

“Buyer intent signals are a collection of indicators that tells me whether the account that I am targeting is relevant to my brand or relevant to one of my offerings,” said Hussam AlMukhtar, Senior Director of Strategic Marketing for B2B intelligence platform ZoomInfo, at our recent MarTech conference. Source: Hussam AlMukhtar.

Buying Cycle 106

Buying Cycle Intent Buy Intent Signal 106

Martech

DECEMBER 19, 2022

With our increasing reliance on intent data and its broadening definition, now is a good time to assess the state of intent and plan on what might be ahead. I tapped into a group of trusted B2B marketers to gain perspective on all things intent. What is the number one value proposition of intent in today’s GTM efforts?

Intent Data 116

Intent Data Intent Marketing Analytics Tools Intent Signal 116

SalesIntel

DECEMBER 8, 2023

It goes beyond basic demographic details to include various components such as firmographics, technographics, behavioral insights, and intent signals. Behavioral Insights: This facet of data enrichment focuses on understanding how leads or customers interact with content, websites, or communications.

Lead Generation 52

Lead Generation Lead Management Work Management Marketing Management 52

Martech

MAY 12, 2022

For years I have railed against browse-abandon emails (read my most recent rant ) because they’re based on an outdated idea that browsing a website signals purchase intent. Granted, web browsing was a stronger intent signal 20 years ago when browsing was confined mainly to desktops. Use search to reveal intent.

Intent 99

Intent Account Based Marketing Bombora Intent Signal 99

SalesIntel

APRIL 15, 2024

Lengthy Sales Cycles Unlike B2C purchases, which often involve smaller transactions with fewer decision makers, B2B transactions typically entail longer and more complex sales cycles. Closing substantial deals with large decision-making teams results in protracted sales cycles. Your ICP represents your best-fit customers.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

SalesIntel

APRIL 15, 2024

Lengthy Sales Cycles Unlike B2C purchases, which often involve smaller transactions with fewer decision makers, B2B transactions typically entail longer and more complex sales cycles. Closing substantial deals with large decision-making teams results in protracted sales cycles. Your ICP represents your best-fit customers.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Inbox Insight

OCTOBER 27, 2023

This data is based on behavioral signals that indicate a person’s interest in a specific topic, product, or service. This information helps in understanding their perceived intent or their purchasing readiness. The strength of a buyer’s intent can be gauged through the types of content consumed.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105