Bart De Pauw of GroupM and Marcel van der Kooi of ScanmarQED discuss Triangulation
ScanmarQED
JANUARY 10, 2024
Brands need to optimize their marketing at a strategic level and at the same time they need to have the tools to be agile and optimize their plans in real time. This is something that MMM is particularly strong on: where to spend by marketing budget in the best feasible way. How much advertising budget do I need? Marcel: Yes.
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