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Bart De Pauw of GroupM and Marcel van der Kooi of ScanmarQED discuss Triangulation

ScanmarQED

Brands need to optimize their marketing at a strategic level and at the same time they need to have the tools to be agile and optimize their plans in real time. This is something that MMM is particularly strong on: where to spend by marketing budget in the best feasible way. How much advertising budget do I need? Marcel: Yes.

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Social media personalization: The opportunity and risks to consider

Sprout Social

A CRM or other customer data collection software is non-negotiable. Carve out time for audience research and build the resources and the right infrastructure into your budget. If your customers want targeted promotions, then your KPI might be increased revenue from ads and email campaigns. And not just respond.

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What Is Privacy Forward and Why Does it Matter for Marketers?

Adobe Experience Cloud Blog

The fact is that it’s very simple for someone to take first and third-party data, link it up and retarget consumers with ads. Robust data allows them to put their ads in front of people and create brand awareness, which helps sell products. A walled garden is a closed ecosystem where operations are controlled by an ecosystem operator.

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Growing Ecommerce Business in 10+ Free Ways

Outgrow

This acts as a great ecommerce marketing strategy! In fact, according to Nasdaq estimates, by 2040, 95% of purchases would be conducted online, making traditional physical stores virtually redundant. And if you haven’t tapped into this goose that lays golden eggs, you’re at the right place at the right time. 1 Bank Upon Your Customer Reviews.

eCommerce 101
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Creatives Getting Dirty With Data: How Backstage Drives Growth Via Content Marketing | Webinar Recap

Parse.ly

to achieve a 20% increase in conversions, 25% revenue growth attributable to content marketing, and 10% savings on ad spend. to achieve a 20% increase in conversions, 25% revenue growth attributable to content marketing, and 10% savings on ad spend. Here’s what we learned: (Want to hear for yourself?). Watch the full webinar.

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BIGLIST: 100+ Generative AI Tools For B2B Marketers

Top Rank Marketing

Where can B2B marketers find the latest and most relevant generative artificial intelligence (AI) tools in 2023? AI has the potential to revolutionize every single part of marketing,” Marie Gulin-Merle , global vice president of ads marketing at Google, suggested. “AI Stability AI @StabilityAI A variety of open-source AI tools.

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12 Reasons Why Your Emails Go in the Spam Box (and How to Make Sure They Don’t)

Optinmonster

Instead, you can set up various display settings and triggers to make sure you’re only adding people who fit your buyer persona. Never buy a list of email addresses , or you risk violating the CAN-SPAM Act and may be subject to penalties of up to $16,000. Otherwise, you’re leaving revenue needlessly on the table.

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