Writing on the Web

DECEMBER 1, 2010

This is excellent advice you need to know and act on. You have written many legal articles for print publications (some with online sites) and you have served on various bar association committees. Phyllis Zimbler Miller (@ZimblerMiller on Twitter) and her social media marketing business partner Yael K. Blog this on Blogger.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Digg 100

Webbiquity

SEPTEMBER 13, 2010

Like owning a pet, writing a blog isn’t rocket science but does require a certain level of care and attention, lest the effort end up among the millions of abandoned, forgotten and neglected blogs littering the online landscape. Here are seven tips for a healthy blog and a happy blogger. Post regularly. Be patient!

Digg 100

Digg Blogger Broadcasting Buzz 100

Writing on the Web

NOVEMBER 16, 2010

Dan Hill, author of Emotionomics , likens the rational brain to a lobbyist who tries to get the other two parts of the brain to vote for his bill on the floor of Congress, but it actually has no say in getting the muscles to act. Blog this on Blogger. Add this to Google Bookmarks. Post on Google Buzz. Share this on Plaxo.

Content Marketing 100

Content Marketing Planning Tips Digg 100

Writing on the Web

OCTOBER 20, 2010

Like many of my clients who try to get responses from marketing, his message was weak, and certainly not unique. All I did was apply what I know about the brain and marketing messages that get people to act. Blog this on Blogger. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

AUGUST 10, 2010

Here’s the secret key to getting readers to act: negative stories get our attention, but they don’t stimulate us to action. To get readers to act, they have to want something different. I’ve made my living online for over ten years. (I’m feeling a little insecure right now, of course…;-) !

Trigger Marketing 100

Trigger Marketing Digg Work Management Act-On 100

Writing on the Web

OCTOBER 12, 2010

’ Articulating our values as verbs gives us a clear idea… we have a clear idea of how to act in any situation.&#. How do you add a little more of it into your content marketing? Blog this on Blogger. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Tweet This!

Digg 100

Digg Buzz Blogger Act-On 100

Writing on the Web

MARCH 31, 2011

Here’s what else Joe says in his post: So, in order to position ourselves as the trusted thought leaders, we need to act like media companies and curate the best content on the planet in our niche. Blog this on Blogger. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Tweet This!

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Curation Digg Content Buzz 100

Writing on the Web

OCTOBER 13, 2010

Neuroscience has clearly demonstrated that ‘emotional cocktails’- create chemical reactions that directly impact the way we memorize and act. How will you apply it to your content marketing? Blog this on Blogger. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader.

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Writing on the Web

FEBRUARY 14, 2011

Why is content marketing and persuasion so difficult, and what can you do to set people on fire? While this business understands that its customers want security and low prices when ordering services online, they fail to ignite passion or spark action in readers. That’s not good enough, because people are inspired to act by emotions.

Business Blogging 100

Business Blogging Business Digg Storytelling 100

Writing on the Web

SEPTEMBER 20, 2010

The rules haven’t changed, but it’s surprising how many people start creating content to market their business on the web without regard for the basics. Content marketing isn’t a buzz word because marketing people just like new buzzes. Blog this on Blogger. Add this to Google Bookmarks.

Buzz 100

Buzz Content Digg Rules 100

Biznology

OCTOBER 14, 2011

What I am writing here is not a reaction to the great posts that Chris Abraham wrote recently here at Biznology: How to pitch a blogger and How NOT to pitch a blogger. Over time, through my life in the world of Internet marketing, I met people like Andy Beal and Mike Moran. Don’t get me wrong here. In fact, I never did that.

Blogger 80

Blogger Internet Marketing Opinions Intent 80

Writing on the Web

JANUARY 5, 2011

This doesn’t entice people to act, there is no benefit in doing so. Blog this on Blogger. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Could it be that I don’t choose the right article for my clients (they are small business owners and at time managers in various companies)?

Newsletter 100

Newsletter Digg Work Management Banners 100

Writing on the Web

JANUARY 14, 2011

Or, here’s a wild guess: “Oh, I’m not sure my story is typical of the way other people think or act… I’m just different, maybe a little weird.&#. When I was first working online, all my web copy was as official and business-like as I could make it. I struggled with my online marketing for years.

Content Marketing 100

Content Marketing Content Digg Internet Marketing 100

The Effective Marketer

JANUARY 13, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Effective Marketer Principle 4: Take Responsibility for Decisions The fourth principle can be summarized in one word: ACT ! United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

seo.co

DECEMBER 18, 2020

Why Isn’t My Business Appearing in Google Local Search? + When a user enters a query with a local keyword (or a geographic indicator is telling Google their location), Google produces a separate set of results near the top of the SERPs. Or local businesses that haven’t yet dabbled in online marketing?

Paid Content 119

Paid Content Lead Ranking Lead Scoring SEO 119

The Effective Marketer

JUNE 13, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Free Stuff That Sells. Free Marketing Stuff Can Sell As marketers our job is to generate brand awareness, educate our prospective customers on the benefits of our products and get them to purchase.

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. Heck, even MS Word kept flagging curation as a misspelled word.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Convince & Convert

SEPTEMBER 20, 2010

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. The difference is actually very small, as the goal of social media is to make big companies act like small ones.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Online Marketing Institute

OCTOBER 29, 2010

On the contrary, a lot of these companies have found social media to be extremely useful in generating leads, performing market research and establishing themselves as thought leaders. Truong believes the future of B2B social media marketing will focus on three key areas: video, mobile and engagement.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Hubspot

FEBRUARY 10, 2012

Law has been all over the marketing news lately. And you might have also noticed that privacy has been quite a hot button issue recently, with the launch of Google's new one-size-fits-all privacy policy as well as the latest debacle with the up and coming (or maybe not?) CAN-SPAM Act. Do-Not-Call Implementation Act.

Paid Content 28

Paid Content Privacy Policies Advertising Agencies Telemarketing 28

Convince & Convert

FEBRUARY 5, 2010

I’m a big believer in humanization of your blog (in fact, it’s one of my 11 must-dos for serious bloggers ). Changed the sharing tools to incorporate Sexy Bookmarks plug-in (Michael Stelzner at Social Media Examiner turned me on to it). We’re working on tweaking the subscription center at the top a bit, too. Hope this helps.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Hubspot

MAY 8, 2012

It's not an uncommon scenario: Business bloggers get so caught up in the grind of churning out quality content on a regular basis, they tend to forget about some of the other fundamental factors that contribute to a successful blog. Unfortunately, too many bloggers undermine the value of these loyal members of their blog's readership.

Top of Funnel 28

Top of Funnel RSS Landing Pages Opt-out 28

Convince & Convert

MARCH 23, 2010

At first, you knew everyone at the party. Definitely NOT in high school. Mustaches (for real, not a few hairs being passed off as a mustache). Leather jackets. Jeans with either paint splashed on them, a knife sheath attached to the belt, or a distinct ring on the back pocket indicating habitual tobacco chewing. Make links to your bio easy to find.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

JULY 14, 2010

A Google search of the phrase “social media ROI” provides 694,000 results (at least at this writing). I recently heard a poignant expression, “you are your Google results”. I believe I have tried almost every type of measurement and metric to alter the mindset of CEOs and leaders.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Convince & Convert

MAY 11, 2010

I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function). I think not. How does zero clicks sound? Post it to your Facebook page.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

SEPTEMBER 21, 2010

Nothing Aware of you, but never acted Acted once Repeat actions/enthusiasts Advocates Pick up to two of these segments to focus upon, but make sure they are adjacent on this scale. If you’re a big company, how can you act small again? What’s Your Relationship with Your Audience? What’s Your One Thing?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Optinmonster

MAY 18, 2023

Many of these tips apply to digital marketing models beyond affiliate marketing strategy as well. What is Affiliate Marketing? Because email marketing is permission-based, your subscribers are more engaged than someone casually scrolling on social media. Let’s get started! Click here to get started → 2.

Tips 84

Tips Planning Paid Search Agency Advertising Agencies 84

Convince & Convert

AUGUST 18, 2010

How can we find the most influential bloggers and get them to write about our client? Better question: How can we find the existing customers that are already passionate about our client, and turn them into a volunteer marketing army? What’s the best way to get the most possible Facebook “likes&# and Twitter followers?

PR 161

PR Social Media Paid Content Media 161

BuzzSumo

JANUARY 19, 2021

I decided to interview 15 inbound marketers, and ask them how they develop their outreach strategy, and their 1 greatest outreach challenge. Kristi Hines , Freelance Writer and Blogger. We rely on shared online documents and project management software to keep our internal team up to date on each customer touch point.

Outreach 114

Outreach Marketing & Strategy Tips Blogger 114

Convince & Convert

JULY 13, 2010

Oh, and for those that think that “blogger outreach” counts as social exposure for your staff, don’t kid yourself. But today’s online environment puts a high premium on shareable lessons and insights. I recently had lunch with an old colleague who now works for a well respected and large competitor PR firm. It’s a big world out there.)

Social Media 140

Social Media Media PR Webinar Metrics 140

Convince & Convert

MARCH 17, 2011

Eventually, companies will look to hire consultants for specific skills like social CRM, blogger outreach, content marketing, etc. The same thing happened in online marketing. I owned several agencies that did “online marketing.&# We’re mostly not there yet in social, but it will happen.

Advertising Agencies 119

Advertising Agencies Facebook Advertisements Advertising 119

Convince & Convert

FEBRUARY 23, 2010

People coming from Google don’t know who you are yet, so you can’t treat them like a Facebook audience that’s already drinking your Kool-aid. I do think though that every communicative act has to be rooted in some kind of strategy within the business. Of course, this isn’t entirely an either/or scenario.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

SmartBug Media

MARCH 25, 2019

In my attempt to create the last B2B marketing resources list you’ll ever need to read, here are 50 (that’s right, 50) inbound marketing resources any B2B marketer can benefit from subscribing to in 2019 and beyond: Resources for Inbound and Content Marketing Best Practices. Smart Insights – Actionable Marketing Advice 7.

Paid Content 96

Paid Content Inbound Marketing Resources B2B Marketing 96

Writing on the Web

AUGUST 30, 2010

How is blogging and online content marketing like psychotherapy ? We feel, we act. Blog this on Blogger. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Brain-Based Content Marketing: Write with Respect.

Godaddy 100

Godaddy Digg CAN-SPAM Buzz 100

Writing on the Web

JUNE 22, 2010

Whether you’re selling something or not, even when you’re giving something away, you still need to write a good message that grabs reader’s attention, clarifies the benefits to them if they take action, creates desire, and persuades them to act now. Blog this on Blogger. Add this to Google Bookmarks.

Ning 100

Ning Class Landing Pages Copywriting 100

Webbiquity

NOVEMBER 19, 2012

As online marketing processes have evolved, the number and sophistication of software tools to support specific functions has exploded. Every discipline within marketing and PR has its own tools, among them: Content development: CMS tools (WordPress, Joomla, HubSpot, 100s of others), Adobe CS, tools for creating infographics , etc.

CMS Development 100

CMS Development Paid Search Agency Marketing Analytics Tools Marketing Management 100