The state of earned media blogger outreach
SEPTEMBER 22, 2015
I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting. Blogger outreach isn’t remotely sales or marketing, either, because the entire analog of blogger outreach is the PR pitch not the cold call.
8 Key Changes In Google Search B2B Marketers Should Know
OCTOBER 31, 2014
As detailed in an article on Search Engine Land this past month, a new Google eye tracking study outlines the evolution of Google search results from 2005 to today. Searchers are now looking outside of the “ golden triangle” of top organic results when performing Google keyword searches. Mobile Prioritization in Google Search Results. The key takeaway?
10 Online Marketing Shortcuts To Increase Productivity
B2B Marketing Insider
AUGUST 12, 2015
Whether you’re in marketing , advertising or any industry for that matter, the world we live in does not exactly allow for much patience. Without further ado, here are 10 online marketing shortcuts to increase productivity. 1. It takes less than a minute to add a line to promote your latest product, service, offer, or resource, which means you are marketing to everyone who gets an email from you. You have just 20-35 characters for the subject line, depending upon the device, and even less for the content preview (and you thought Twitter marketing was hard).
Social Media for Busy Business Bloggers
Writing on the Web
JULY 4, 2012
If you want customers, you need to go where they are online. Let’s be clear: Social networking now accounts for 22% of all time spent online in the US. Facebook tops Google for weekly traffic in the U.S. If you expect that your business blog is going to skyrocket off the Google charts, then you’re in for a disappointment. It’s the numbers.
7 Tools for Finding & Connecting With Influential Bloggers
MARCH 25, 2015
The blogosphere has been a major online marketing medium for years now. Bloggers are trusted voices who can bring in customers and help you build your community. Reaching out to potential blogger is a more intricate process nowadays than it was even five years ago. Want to achieve worthwhile results from your blogger outreach efforts? All bloggers are different.
The 14 Best Content Planning and Research Tools
MAY 17, 2016
With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales. Google Review Count: 1,190,000. Google Review Count: 715,000.
Visible Expert? Interview with Online Marketing Pioneer Bryan Eisenberg
FEBRUARY 2, 2015
This video interview is with Bryan Eisenberg, a Visible Expert in online marketing. In this video interview, Hinge Managing Partner Lee Frederiksen speaks with Bryan Eisenberg to learn about his journey to becoming a Visible Expert in online marketing topics like conversion rate optimization and search marketing. On Google+ or LinkedIn?
32 B2B Marketers to Add to Your Google Plus Circles
AUGUST 19, 2013
Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. Jay Baer (Convince and Convert) - New York Times best selling author, keynote speaker and marketing consultant.
What’s So Funny About Social Media and Online Marketing? April 2012
APRIL 23, 2012
Let’s face it; lots of people consider spending one’s days with online games, tinkering in PhotoShop, “working” in Facebook, and using words like “viral” and “targeting” in decidedly non-lethal ways a funny way to make a living. Here are a few of the best technology / marketing related creations. Why not laugh with `em? by CodeWeavers.
Confessions of a Google Spammer
MAY 27, 2015
Before I became an inbound marketer, I once made $50,000 a month spamming Google. Google made me do it. They rationalize spamming Google's index in so many ways: We're helping Google improve their algorithm! Google's lying to people. 00pm: Check in on Skype, BS online, read books. Google Made Us Do It. How Google+ SEO is Like the Matrix.
Google Authorship: Are Top Social Media Influencers Using It?
NOVEMBER 30, 2012
Google Author Rich Snippet Search Result. As excited as I have been about the rise of Google Plus, I’ve been even more pumped about a Google feature intimately tied in to Google’s social network: Google Authorship. Authorship was rolled out about the same time as Google+ last year. Why Low Adoption of Google Authorship? future.
10 Reasons to Develop a B2B Blogging Strategy
NOVEMBER 24, 2015
With the end of the year rapidly approaching, and 2016 planning underway, business owners are assessing where they are with respect to B2B search engine marketing goals and objectives. One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative. Support existing SEO keyword strategies.
High Quality Content Sites Is What Google Wants
Writing on the Web
FEBRUARY 26, 2011
There’s been an important update to the way Google runs their search algorithms , designed to weed out the number of junk content farms. For professionals who use online content to market their services, you need to keep an eye on your analytics , and continue to follow good advice for content marketing. Here’s an excerpt from Website Magazine , an article from Mike Phillips that constitues good search marketing advice: From the Official Google Blog : “ Many of the changes we make are so subtle that very few people notice them.
5 Underutilized LinkedIn Features B2B Marketers May Be Missing Out On
JUNE 2, 2015
LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. Of course, most people using LinkedIn know that there is a robust job search and posting section, but I don’t think many marketing departments are using it to its fullest potential.
What Were The Most Effective B2B Marketing Tactics of 2015?
DECEMBER 14, 2015
Even though many B2B marketers are already looking ahead to 2016, it’s may be worth recognizing the accomplishments of the past year. Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. In an effort to shed light on how marketers tackled challenges and made strides in 2015, we spoke to a group of industry leaders across the B2B marketing space. Here is what they had to say about their most effective B2B marketing tactics over the past year.
31 Expert Guides to Maximizing Online Brand Visibility – WPO
APRIL 29, 2014
Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. email marketing. They’re doing a lot.
5 Traffic-Driving B2B Blog Topic Ideas
APRIL 2, 2015
This is often a common problem for many bloggers and marketers in almost every industry. Try setting up free Google Alerts for common terms in your field, or use a site like SocialMentio n or Google News to see what is making the rounds on other news sites and social media. Don’t know what to write about when it comes to your B2B website’s blog? Testimonials.
New Breed of Web Metrics Can Help Marketing Executives Make Better Decisions
NOVEMBER 19, 2012
As online marketing processes have evolved, the number and sophistication of software tools to support specific functions has exploded. Every discipline within marketing and PR has its own tools, among them: Content development: CMS tools (WordPress, Joomla, HubSpot, 100s of others), Adobe CS, tools for creating infographics , etc. Or are there? A “Eureka” Moment.
5 Ways to Get Readers to Respond
Writing on the Web
FEBRUARY 1, 2012
You spend a lot of time writing content on your blog but if the only comments you get are from people looking for free marketing, maybe it’s time to revise your content strategies. Here’s a guest post from Chris Peterson at Straight North integrated marketing services in Chicago. 1. This also can help to lower your blog’s “bounce rate” as calculated by Google Analytics.
7 Steps to a Successful Blogger Outreach Campaign
DECEMBER 13, 2013
There are many questions and uncertainties around incorporating guest blogging in your online marketing strategy , particularly around building backlinks to a website. And with routine major Google algorithm updates, how do you know if guest blogging is something you should consider for your firm – especially long term? This process is known as “blogger outreach.”
Best Social PR Guides and Tips of 2010 (So Far)
SEPTEMBER 1, 2010
And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches from corporate PR departments and firms over the past two years. Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach. by MediaPost Marketing Daily Commentary. Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies. How to Reach Out to Bloggers by Chris Brogan.
Your website is wearing mom jeans and shoulder pads
NOVEMBER 10, 2015
Pearson Education reached out to me to read and make make notes on Mike Moran’s and James Mathewson’s upcoming book, Outside-In Marketing. I go through it, paragraph by paragraph, and write notes on what comes to mind. Just a cursory search of Google’s Adwords Keyword Planner shows me that my own site, Gerr.is , shows how out of touch I am. Like this post?
3 Things Your Social Media Team Should Know About SEO
JUNE 19, 2014
One of the biggest challenges we hear about in the world of marketing is around the idea of silos. As businesses (and marketers), we need to make sure we are breaking down these silos to see the bigger picture. Social can be a huge advantage for search marketers. This applies to both life in general and to marketing. Recent Google+ posts show up in a branded search] .
Google Launches A More Social Search
FEBRUARY 18, 2011
Two software gaints, Google and Facebook, are competing to be the leader of search in the coming years. Facebook won't give Google access to its social graph data. In response, the search engine giant is working with just about every other social network in an effort to make Google search social. Marketing Takeaway. What do you think about these new changes to Google?
12 Marketing Techniques to Increase Your Firm’s Visibility
JULY 22, 2015
We’ve officially crossed this year’s halfway mark, and it’s time to check in on the marketing strategy you created at the beginning of 2015. It may be time to adjust your strategy or incorporate additional marketing techniques to drive your firm forward. Online Search and Search Engine Optimization (SEO). Write for Google second. 3. Email Marketing.
The New Risks in Pay-for-Placement Guest Blogging
OCTOBER 30, 2015
It’s a common goal of any website to dominate search engine rankings and come up on the first page of Google. Because of this barter-like approach, it differs from the black-hat link building techniques that Google has since put the kibosh on. SEE ALSO: 5 Tips to Take Your Guest Blogger Outreach to the Next Level. But then, Google released its Penguin update.
The TOP 25 Must-Read Internet Marketing Blogs
JANUARY 27, 2014
Thanks to the growing number of blogs popping up online, digging through the abundance of content to find resources that consistently provide value is challenging. As you can see in the following graph from Statista , the total volume of posts and blogs is continously growing – and – yes, it can be easy to miss important stuff from leading internet marketing blogs. Digital Marketer.
Blogging vs. Journalism: Identifying the Fundamental Differences
SEPTEMBER 11, 2014
As a content marketer, I often times have to switch my brain from news writing (journalism) to blogging, and vice versa. Let’s take a look at some of these differences as we attempt to help bloggers and journalists stay on track and deliver the type of content they intend to their audience. Any successful blogger or journalist responds well to criticism. Tone and Structure.
A B2B SEO Strategy to Attract the Right Prospects
MARCH 25, 2016
Google is constantly changing the way it indexes and ranks pages in search results. It seems so very covert how Google remains secretive about what works and what doesn’t work to improve those rankings. targeted marketing. market segmentation. SEE ALSO: SEO and Professional Services Marketing: What Every CEO Should Know. Blogger Outreach. lives here.
How to Nimbly Adapt Content Strategy to Google’s Upcoming Changes
JUNE 12, 2013
Did you know Google’s search algorithm changes 500 or 600 times a year? Back in February 2011, Google introduced their Panda update, which affected around 23% of websites, devastated a number of small businesses, and changed the fact of SEO as we know it. MozRank and Google PageRank can offer a glimpse at how your site stacks up, though the scores lack industry-specific insights.
Top 4 SEO Tips for Small Business Blogs on a Shoestring Budget
Writing on the Web
JUNE 19, 2013
These platforms create a meeting point for bloggers and blog owners looking for guest blogs, so you can easily identify quality opportunities. b) Download the Google Chrome PR plugin. But, the major problem that a large number of business owners or bloggers face is the lack of quality blog content. Aim your energies at quality blogs. You may use Open Site Explorer , to do this.
Feed Your Blog Automatically to LinkedIn & Twitter
Writing on the Web
FEBRUARY 21, 2011
If you are using any other platform such as WordPress.com, Typepad or Blogger, then you will need to see if you can find instructions for this since I don’t know how to do it. Follow these steps and automatically share your blog posts on Facebook, LinkedIn and Twitter and your blog traffic and online lead generation will increase significantly. Blog this on Blogger. Twitter.
24 (of the) Best Business Blogging Guides, Tips and Tools of 2011
JANUARY 16, 2012
With Google’s most recent Panda algorithm updates, attributes like content freshness and social signals (strengths of blogs, not corporate websites) will gain increased importance in search ranking. Guidance for New Bloggers. 20 Common Mistakes Made By New Bloggers by Ink Rebels. 12 things every business blogger should know how to do by Ragan’s PR Daily.
SEO Basics for Small Business Professionals: 2 Steps Anyone Can Do
Writing on the Web
AUGUST 15, 2012
Without being a geek, you can take care of a few key elements of SEO basics to help prospects and clients find you online. If you’re not using search engine optimization (SEO) to promote your business online, you’ve at least heard of it. SEO involves doing things to increase your website’s rank on Google’s search engine results pages. Image: Wikipedia ).
What to Include in a Content Marketing Proposal
JANUARY 19, 2016
From the stats I’ve come across recently, starting a content marketing program or ramping up content efforts seems to be a common business resolution for 2016. If you’re looking for some ideas of things to include in your content marketing proposal, you’ve come to the right place. Ways to Measure B2B Content Marketing Performance. B2B Online Marketing Blog Content Marketing
What’s So Funny About Social Media and Online Marketing? 2010 Edition
MARCH 14, 2011
Take a break from the marketing/PR grind and enjoy! The Google Toilet by Current. Now that Google knows what you search for and what websites you visit (personalized search), what you write (Gmail), what you say on the phone (Google Voice) and where you live (Google Maps), there’s no more of your privacy to invade, right? Maybe not today. Seriously.
What My Paper Route Taught Me about Content Marketing
The Effective Marketer
MAY 3, 2012
My career in content marketing started at age 12. Every day I’d load up my red Schwinn Varsity bicycle with The Aurora Beacon News and head out to make deliveries, learning valuable lessons about digital content marketing that just starting to sink in lately. Here are a few of these lessons, which I’m sure you will pick up a lot faster than I did! 1. Content Marketing Is Hard Work. Putting content marketing processes on autopilot in order to shift attention to shiny new marketing toys. 2. Reader Convenience Is Everything. See his bio at the end.
10 Metrics Every Marketing Team Should Track
JUNE 8, 2016
“Make us more visible!” It is the mandate often heard by marketing teams for professional services firms. Many marketing teams are already blazing a path toward visibility for their firm using thought leadership marketing techniques, such as blog posts, books, speaking engagements or social media. SEE ALSO : 3 Huge Reasons Why You Should Care About Online Branding.
Social Business Success Starts at the Top
Writing on the Web
AUGUST 8, 2012
The same goes for other social media sites – ( Facebook , LinkedIn , Google+ ) the number of them growing by the day. Time-Saving Tips for Social Media Marketing. Social Media for Busy Business Bloggers. Content Marketing Social Media Stuff Attracting Clients LinkedIn Online Marketing social media marketingTwitter is not just for kids.
Content Marketing Videos: Speak to Problems First
Writing on the Web
MARCH 14, 2011
Content marketing with videos is a key marketing tool, and it’s getting easier to do. This is key for content marketing. Why would I want that many? I don’t really, but for content marketing to work you need as much content as you can, in all forms. I use them to submit to video directories, post to YouTube , and it all counts to get found in Google searches.
7 Ways to Format Blogs to Engage Readers’ Brains
Writing on the Web
JUNE 16, 2011
… I’ve added your blog to my Google reader! ~ Paul Pichugin “Like us on facebook: [link]. Blog this on Blogger. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Content Marketing Results: 18 Ways to NOT Get Blog Traffic. What are the two most important parts (a.k.a. The call to action. How? 1. P.S.S.
5 Reasons to Hire a Content Marketing Writer for Your Business
Writing on the Web
DECEMBER 26, 2012
Gates uttered this one-liner way back in 1996, but the flurry of updates to Google search algorithms during 2012 has ensured that his words still resonate. Google will love you. If there’s one thing that we know about Google, it’s that it loves fresh content. Reasons Content Marketing is Getting Harder. Content Marketing Tip: Use Ready-to-Publish Articles.
25 Awesome B2B Blogging Tips
MAY 2, 2012
Do research on your target audience, either on your own or with the help of an Internet marketing company. Always be on the lookout for topics : For a lot of bloggers, there’s nothing harder than coming up with topics. Track stats, whether through Google Analytics or something else to see how your SEO strategy is working. Overall Guidelines. Set goals : Why are you blogging?