Webbiquity

DECEMBER 20, 2022

Whether you are planning an online event, a live gathering, or a hybrid one, you won’t reach your goals and key objectives without effective event marketing and promotion. Ensuring consistency will build trust and add value to your promotional materials. Image credit: Teemu Paananen on Unsplash. Weave Your Brand into Your Event.

Event Marketing 321

Event Marketing Planning WOM Paid Search Agency 321

Sprout Social

FEBRUARY 15, 2022

Do you have what it takes to be a social media consultant? Let’s break down ways to become a successful social media consultant and how to get started. If you need writing, social, or marketing/comms help, I’m taking clients! . What do social media consultants do? This career takes time and work.

Social Media 106

Social Media Consulting Media Work Management 106

Navigate the Channel

NOVEMBER 6, 2023

Video has risen to the top as a content leader, and blog posts are still the method of choice when it comes to establishing your brand’s voice through writing: the key is to keep the content high-quality, engaging, and authoritative. Utilize social media to promote content and reach a wider audience.

Brand Identity 123

Brand Identity Branding Tips ROAS 123

Act-On

OCTOBER 31, 2018

Writing a really good blog post is hard; it's almost criminal not to spend the time to promote your blog post so it gets the readership it deserves.

Promotion 104

Promotion Spending Social Media Social Marketing 104

Marketing Insider Group

JUNE 19, 2023

Remember that some indirect competitors could become valuable partners and cross-promoters. You’ll need to invest significant time in examining their websites and blogs. Check beyond the “Blog” or “Case Studies” pages of a domain. You also can determine opportunities to capitalize on the market with better content.

Analysis 287

Analysis Top of Funnel Advertising Agencies Content 287

KoMarketing Associates

JANUARY 16, 2014

Blogging has emerged and remains a critical component of B2B content marketing strategies across all industries. Blogging is an effective way for B2B brands to interact with peers, colleagues, or prospects on a daily, weekly, or monthly basis, driving leads and generating brand awareness. . Where will they see this post?

Promotion 120

Promotion Practices B2B Best Practices 120

Marketing Insider Group

JANUARY 16, 2020

Blogging is the fundamental component of your content marketing strategy. My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! Identify your blog post goals. No brand should cut corners on quality. How do you do that?

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319

EveryoneSocial

DECEMBER 14, 2020

It’s likely that social media plays a major role in your company’s marketing and communications strategy at this point. So social media etiquette — what it is and why it’s important is something every company should be training and educating their employees about. . What is Social Media Etiquette?

Social Media 103

Social Media Media Social Networks Guidelines 103

Hinge Marketing

FEBRUARY 27, 2020

Here are 27 different content distribution ideas to promote your primary research. Social Media. Native Video — social media algorithms (especially LinkedIn’s) love native video. By uploading video focused on one or two key research findings, it creates content unique to that social platform.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Valasys

JULY 20, 2020

The real challenges for brands in social media include crafting techniques and implementing a profitable marketing strategy that levitates sales and revenue. The marketers figured that many B2B companies often fail to procure the conversions and Return on Investment (ROI) from social media platforms.

Paid Content 86

Paid Content Social Media Social Marketing B2B Marketing 86

Oktopost

MARCH 16, 2020

While clearly, the main focus continues to be mitigating the disease itself, for many companies brand management and communication on social media is becoming even more strategic. Here are 5 Oktopost features that will help you avoid a crisis on social media: Campaign Management. Let’s take the above example.

Social Media 104

Social Media Media RSS Work Management 104

Stevens & Tate

FEBRUARY 15, 2022

The history of blogging is an interesting one. For a while, the purpose of a blog was entirely personal. People would use blogs as a sort of online diary that was public to friends and family. However, as online marketing evolved over the years, it became apparent that the blog held immense value as a content marketing tool.

Online Marketing 100

Online Marketing Planning Lead Scoring Lead Ranking 100

Buffer

MARCH 19, 2020

Over the last, 9 years, we’re very grateful to have built up such a strong community of people who use our products, read our blogs and listen to our podcast, and we believe that it’s important that we all try to navigate these challenges together. So what does social media management look like over the coming weeks and months?

Social Media 98

Social Media Work Management Marketing Management Media 98

Biznology

MAY 6, 2019

Social media is a fantastic platform for promotion. What’s more, social networks are an ideal place to find the perfect customer. You can engage with people on social media. However, navigating social media is no easy task. Just like you advertise and promote your business there, so do others.

Social Media 99

Social Media Media Content High Quality Lead 99

Convince & Convert

SEPTEMBER 21, 2010

Then this is the blog post for you. I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

ClearVoice

MARCH 14, 2024

The Value of Email Marketing in Content Distribution Email marketing brings two significant benefits to any content distribution strategy: Directness and personalization When your content is served directly via email, it doesn’t contend with other marketing elements present on mediums, such as social media sites, search engines, or even blog sites.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. We handpicked 20 social media campaign ideas to give you an edge when planning your social strategy for 2020. A well-planned social media campaign helps brands create awareness, build a community, and drives sales.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Trade Press Services Newsletter

NOVEMBER 2, 2023

Here are seven ways to actively promote your accomplishment: 1. Do the same on any other social media platforms you are active on. Write a Blog Post. But don’t make the blog post a self-serving , all-about-you article. Congratulations—you just received an award! Be sure to add any relevant hashtags to your post.

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

Content Standard

MARCH 27, 2019

It doesn’t matter if you’re selling software, hotel rooms, or cupcakes—you want your social media content marketing efforts to give your brand an engaging, memorable presence on social. And the short-lived nature of social media makes it even easier to spout out the most unoriginal or sales-y jargon.

Social Media 110

Social Media Social Marketing Media Content Marketing 110

Zoominfo

JANUARY 15, 2021

Your digital content marketing strategy encompasses everything from producing high-quality lead magnets such as e-books, whitepapers, blogs, and optimized landing pages. They may even extend to your social media and email strategy. Additionally, your lead magnets should be promoted on your company’s social media channels.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

ClearVoice

APRIL 25, 2022

The foundation of an effective off-page #SEO plan includes developing earned backlinks and guest blogging. Before diving into links and blogs, let’s first discuss off-page SEO and what it is. Adding information on social media platforms to encourage users to visit your site? So, how do you get there? Click To Tweet.

Link Building 98

Link Building Ad Building Lead Scoring Lead Ranking 98

Marketing Insider Group

APRIL 21, 2021

With so much content inundating customers today—from short ads on social media to longer form blogs, eBooks, white papers, and articles—you need to carve out your content niche by asking yourself: What type of content will my target audience actually want to read? Transform old blogs into videos.

B2B 362

B2B Paid Search Agency Guidelines Content 362

Optinmonster

APRIL 19, 2023

Are you looking for the best sales promotion examples? Sales promotion is a powerful tool that eCommerce businesses use to increase conversions , boost brand awareness , and generate leads. Whether you’re a small business or a large corporation, sales promotions can help you achieve your marketing goals.

Promotion 66

Promotion Examples Urgency Marketing eCommerce 66

ClearVoice

MARCH 7, 2020

In the industry of social media marketing, jargon is used loosely and things can change quickly. Social media is the thing that every brand acknowledges they need, yet many companies struggle to crack the code of success or lead conversions on the platforms. General social media marketing terms.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Webbiquity

JANUARY 23, 2024

This post outlines 10 key steps in using social listening to satisfy and retain more customers. How to Use Social Listening to Retain More Customers Social media monitoring is no longer just an add-on element in social media marketing , but a must-have process to monitor the pulse of customer preferences.

Customer Satisfaction 148

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 148

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Diagnosing your potential helpfulness doesn’t have to have the complexity of drilling a relief well, learning the triangle offense, or even Mahjong.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

NuSpark Consulting

JULY 13, 2016

B2B marketers have always been more resistant to using social media than their B2C counterparts, which is in large part a mind-set issue. Only five years ago, almost half of B2B executives still thought social media was irrelevant to their company, and this attitude has definitely had an influence on slower adoption.

Social Media 100

Social Media Lead Scoring Lead Ranking Media 100

Martech Advisor

SEPTEMBER 15, 2019

Lilach Bullock tips on what types of social media marketing tools you should get and why and what features to look for when choosing a tool. There are always challenges that come up when running social media marketing campaigns. The point is, you need tools to get the best possible results from social media.

Social Media 106

Social Media Social Marketing Tools Media 106

Webbiquity

JUNE 21, 2022

Check their Amazon app or social media sites for reviews from other customers. One way to do this is by doubling down on social media marketing. According to recent statistics, 57% of companies in the U.S. say strengthening their brand is a top business objective. Image credit: Olya Kobruseva on Pexels.

Privacy Policies 339

Privacy Policies Brand Identity Branding Multi-Channel 339

Convince & Convert

SEPTEMBER 25, 2015

Do you have a social media strategy? But what everyone doesn’t know is that you can’t simply write awesome content and hope that it will draw people like flies to honey from social media. That’s not a social strategy. The What In Your Social That Is Creating Success. Of course you do.

Social Media 167

Social Media Media Trigger Marketing Communities 167

Webbiquity

SEPTEMBER 28, 2022

But highly relevant, personalized messages are much more likely to be read and acted on. To expand your customer data set, you can use tools that will pull insights from their social media accounts and other online activities. This data helps brands to deliver targeted advertising on social media platforms.

Email Marketing 338

Email Marketing Personalization Psychographics Marketing & Strategy 338

Hubspot

APRIL 23, 2020

As a marketer, social media is undeniably important – in fact, in 2020, three-quarters (74%) of all global marketers now invest in social media marketing. Social media can help you engage with new audiences, increase brand awareness, handle customer service inquiries, and even increase sales. (As

Social Media 67

Social Media Examples Media Opinions 67

Content Marketing Institute

SEPTEMBER 28, 2018

If you stop at the listening part of social media monitoring, you’re missing out on fresh and effective ways to interact with your target audience and deliver better business results. Consider these six ways to take your social media monitoring to the next level. It also can encompass websites, blogs, forums, etc.

Social Media 111

Social Media Tools Work Management Media 111

Convince & Convert

DECEMBER 28, 2015

Do you have a social media strategy? But what everyone doesn’t know is that you can’t simply write awesome content and hope that it will draw people like flies to honey from social media. That’s not a social strategy. The What In Your Social That Is Creating Success. Of course you do.

Social Media 109

Social Media Media Trigger Marketing Communities 109

Marketing Insider Group

FEBRUARY 22, 2021

Rank well for a few blogs, earn the traffic from them, and Google will be more likely to include more of your URLs in the results for higher competition keywords. I have this chart printed on the wall of my home office because moving from “ random acts of conten t” 2 articles per week will double your traffic.

Domain 334

Domain Long Tail Marketing Content Keywords 334

Marketing Insider Group

MARCH 2, 2023

Here are a few ideas: Incorporate calendars to facilitate easy appointment booking Service calculators to help potential customers find the right service and price point for their needs Reliable and accurate navigation menus on each page More stand-out buttons for email subscription, ebook downloads, social media accounts – you name it!

Design 223

Design Trends Paid Search Agency Lead Scoring 223

Scoop.it

FEBRUARY 22, 2024

Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. Do that, and watch retention, recruitment, and advocacy shoot up while satisfied employees proudly become influencers who rep your brand and share content across their social channels.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78