Directive Agency

FEBRUARY 25, 2019

Why is Search Intent the Key to Successful PPC Campaigns? . Every time someone acts online, or anywhere for the matter, there is an expectation of a result. Are you ready to bring your PPC campaigns to the next level? You’ll often see Wikipedia, definitions or news/blog publications in the top results for these.

PPC 67

PPC Intent Campaigns CPC 67

ClearVoice

MAY 14, 2024

The Solution The ClearVoice team conducted website audits and comprehensive keyword portfolio research, implemented PPC campaigns, and produced 350 pieces of content, including blogs, website copy, and buyer’s guides, in the first year. The writer’s role is often not limited to writing.

Effectiveness 52

Effectiveness Content Paid Social Agency Work Management 52

seo.co

SEPTEMBER 13, 2021

Many marketing experts like to work on SEO and PPC separately. While this isn’t a bad idea, incorporating SEO and PPC campaigns can make for a more effective marketing mix. Comparing SEO and PPC. With PPC, you can miss out on many consumers who don’t frequent the particular platforms or sites where you run your ads.

Paid Content 121

Paid Content Organization Campaigns PPC 121

Webbiquity

JUNE 21, 2022

According to recent statistics, 57% of companies in the U.S. say strengthening their brand is a top business objective. However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. Image credit: Olya Kobruseva on Pexels. Order the product on their home laptop.

Privacy Policies 344

Privacy Policies Brand Identity Branding Multi-Channel 344

Marketing Insider Group

MARCH 1, 2021

This easy-to-use technology allows you to target the most relevant audience with your PPC advertisements and therefore generate interest in your services. But how can you ensure that your webpage gets the traffic that it deserves? If you’re wondering, ‘how can I add my business on Google?’, Step 3: Add Your Location.

Google 317

Google Mobile Advertising Business Work Management 317

Sharpspring

NOVEMBER 10, 2020

As a marketer, you have numerous ways to reach your target audience: from product research to social media posts and pay-per-click (PPC) advertisements to blog articles and everything in between. Marketing is the act of reaching out to a target audience in an attempt to sell products or services. 3 – Blog Posts.

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

Unbounce

NOVEMBER 18, 2021

For small or one-person marketing teams, it’s never been more challenging to juggle SEO, PPC, leads, sales, sign-ups, community building, social media, website management, and on and on… (Deep breaths, this is just a blog—not another to-do list.). In need of some expert advice to get you through your daily tasks?

Paid Content 143

Paid Content Marketing AI Landing Pages Personalization 143

Oktopost

MAY 20, 2024

That’s the job of PPC, not organic social necessarily.”- And specifically in social media marketing, the question has always been which measurement matters more, creating engagement with our audience or bringing new visitors to the company website? It’s because there is no absolute right or wrong.

Social Media 71

Social Media Media Allocation Digital Asset Management 71

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Tiecas

MARCH 21, 2024

Find and secure guest blogging opportunities in industry portals with a captive audience of design and production engineers from the automotive and medical device industries. Quick fixes like Pay-Per-Click (PPC) ads can be effective for standard industrial products, consumables, and parts. It shows you the longevity of blogging.)

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

Conversica

APRIL 26, 2020

Elevating handraisers among digitally sourced leads: Marketers are quickly shifting their focus to garner leads from content syndication, PPC advertising and other digital programs and campaigns. We don’t have to tell you that times have changed. You are living it right now. That’s a lot of pressure. The B2B Selling Experience.

Marketing AI 91

Marketing AI B2B Thought Leadership B2B Sales Organic Leads 91

Scoop.it

AUGUST 30, 2022

Pay Per Click Advertising (PPC). When it comes to PPC marketing campaigns, there are various elements; the offer, the ad, and the landing page. E-commerce retargeting is the act of using ads on outside links to reach out to visitors or clients after they have left your store. Search engine optimization (SEO). Retargeting.

Paid Content 87

Paid Content Marketing & Strategy Marketing Strategy Work Management 87

KoMarketing Associates

MAY 21, 2019

Of course, I could create an entire book on why a multi-channel keyword strategy is necessary but that’s not what this blog post is about. There are different departments, often times there are different goals, and getting everyone communicating with one another and on the same page can take an act of Congress. Utilize Your Paid Data.

Top of Funnel 141

Top of Funnel Tactics SEO Long Tail Marketing 141

ANNUITAS

MAY 28, 2020

It’s one of our highest performing blog posts, and for good reason – this is completely uncharted territory. But he didn’t just present these ideas in a blog post. Those channels typically include website, nurture programs, webinars, PPC, and content syndication. So how did that recommendation play out in the real world?

Top of Funnel 147

Top of Funnel Demand Webinar Metrics Paid Search Agency 147

EMagine B2B Blog

APRIL 27, 2021

This blog series will touch upon each piece of the bigger puzzle of what if important for garnering the attention of candidates who will positively impact your company. Once you determine what type of recruit you’re looking for, you can begin to expand upon your strategy and implement some of the following tactics: Blogs.

Marketing & Strategy 102

Marketing & Strategy PPC Paid Search Agency Social Media 102

Convince & Convert

JULY 15, 2010

Something along the line of “we tried a blog but it wasn’t a success” or “we have a Facebook page, but it isn’t doing anything for our business.” The blog was a failure because posts were not written on a regular basis. Who’s Doing What? That can only happen if you know who is doing what.

Social Media 142

Social Media Paid Content Media Act-On 142

KoMarketing Associates

JANUARY 2, 2018

Team members from both our PPC and SEO teams joined the meeting to get a sense of the steps involved in the process. Marketing Automation: Marketo , Pardot , Act-On. WordStream’s PPC University. A while back I wrote a post on how to integrate social media into everyday B2B marketing strategy. Meeting Observation.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

Webbiquity

OCTOBER 9, 2018

Personalized advertising is the act of using insights into whom a customer might be to increase the relevancy of an ad. For a more in-depth look at personalizing PPC campaigns, I suggest this guide from Larry Kim. Compliment a piece of content published by the prospect. Personalize based on events, such as a birthday.

Paid Content 256

Paid Content Personalization Lead Ranking Marketing Analytics Tools 256

ANNUITAS

FEBRUARY 23, 2021

Many organizations fall into the trap of executing “random acts of marketing” They loosely connect a continuous cycle of stop-and-start campaigns without tying the activity back to growth-oriented results. A key component to success is demand marketing programs that repeatably contribute real, measurable pipeline lift.

Demand 130

Demand Work Management Budget Programs Planning 130

Heinz Marketing

NOVEMBER 24, 2021

Having a well-defined target audience that includes details about your ICP and personas will help you determine what messaging will resonate best with these individuals to get them to act accordingly. Are your writing copy for a blog? Lastly, you need to think about where your copy will appear. Social media? Keep it Simple.

Ideal Customer Profiles 122

Ideal Customer Profiles Copywriting Paid Search Agency Top of Funnel 122

Marketing Insider Group

NOVEMBER 9, 2010

They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior. From 7,205 bloggers, the survey reports that 81% have been blogging for more than 2 years, two thirds of bloggers are male, and 65% are age 18-44 years old.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

ANNUITAS

MARCH 19, 2020

PPC [1.82%]. Whether it’s trade shows, local events or more intimate sales dinners, in-person interactions are a much relied-upon component of every company’s demand marketing mix. Here are our top four recommendations to (re)focus demand marketing through this current crisis and beyond: 1. Website [4.03%]. Nurture [2.65%]. Focus on Insight.

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

Webbiquity

FEBRUARY 11, 2016

You have tailored activities for various digital channels, continuous PPC campaigns, the site is filled up with quality content to the brim, and other forms of digital assets are in place. Act quickly. So far, everything is in order. Everything’s lined up for a sale. Only one thing’s missing: customers. Horror #3: The Faulty Email.

Digital Asset Management 100

Digital Asset Management Work Management Marketing Management Paid Search Agency 100

Onalytica B2B

NOVEMBER 7, 2017

I spent 5 years in employment (specifically Digital Marketing), covering everything from affiliate management through to SEO, Social Media and PPC — plus everything in between. 3) Jim Carrey — He’s not afraid of acting silly and being himself. #4) HOW DID YOU GET TO BECOME AN EXPERT IN DIGITAL MARKETING?

Storytelling 180

Storytelling Advertising Agencies Work Management Paid Search Agency 180

Velocity Partners

FEBRUARY 20, 2024

Coincidentally, we recently explored this very topic in this blog post. Paid Media How have historical campaigns performed, including PPC, Paid Social, or Programmatic Advertising? When I recently stumbled upon John Miller’s insights on his new B2B Growth Playbook, I found myself nodding in agreement. Honing SEO skills.

Paid Content 79

Paid Content Paid Search Agency Lead Ranking Planning 79

KoMarketing Associates

AUGUST 30, 2016

In August, Google started rolling out a new and exciting update that the PPC world has been waiting for a long time. Ultimately, that comes down to looking at the past performance and understanding how users act on each device. These devices include desktop, mobile, and tablet. In the end, this can only help improve quality score.

Adwords 121

Adwords Optimization Mobile Advertising Cost Per Click 121

Hinge Marketing

FEBRUARY 27, 2020

LinkedIn Pulse — Pulse articles are a great way to blog if your company doesn’t have one. But if you’re running PPC or other text-based ads, you could leverage research statistics to make your headlines jump out. . Video blogs — Grab that selfie stick and record your research-based ramblings right to your cell phone.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Single Grain

JANUARY 10, 2024

SEO vs PPC – which is better for driving more traffic to your website? Whether you’re a small business owner, a digital marketing novice or a seasoned professional, finding the right balance between SEO and PPC is pivotal in shaping your online presence and driving your business’s growth. What Is PPC?

PPC 52

PPC Paid Content SEO Marketing Websites 52

Single Grain

JANUARY 3, 2024

When it comes to marketing, the Pay-Per-Click (PPC) advertising model has always been an effective strategy for businesses wanting to boost their online presence. Central to this model is the PPC funnel — a powerful framework that guides potential customers from their first click on an ad to the final stage of making a purchase.

Top of Funnel 52

Top of Funnel PPC Tactics Advertising Funnels 52

Convince & Convert

SEPTEMBER 21, 2010

Then this is the blog post for you. Nothing Aware of you, but never acted Acted once Repeat actions/enthusiasts Advocates Pick up to two of these segments to focus upon, but make sure they are adjacent on this scale. If you’re a big company, how can you act small again? What does your audience know about you today?

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Valasys

APRIL 27, 2020

Prospects, customers, and people at large are likely to remember brands from their acts of good at times of crisis, particularly if the brands show some heart and genuinely embrace their CSR endeavors. For example, the brand message from Apple reads, “Your home at your command.”. Marketers need to put a pause on offline marketing.

Paid Search Agency 69

Paid Search Agency Content Marketing Advertising Agencies Webinar Metrics 69

Valasys

MAY 6, 2021

Virtual marketing can be a boon for B2B marketers, especially in the post-pandemic wake to the next normal, where the common formats of virtual advertising including email marketing, social media marketing, display advertising, blogs, and other digital formats are gaining precedence due to the accelerated rate of digital transformation.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Onalytica B2B

AUGUST 23, 2017

So, each week we’re going to bring you an easy-to-digest blog post covering each step of the influencer marketing process as per the definitive practical guide. Dare we call this the influencer marketing bible? This white paper is extensive and exhaustive, with each section covered deserving of its own limelight.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Adobe Experience Cloud Blog

JULY 3, 2017

For your PPC efforts, your results may look something like this: Going by this data alone, you might conclude that Campaign #2 is your highest performer, while Campaign #4 is hemorrhaging the most money. Acting on this data alone can be dangerous because you don’t have the full picture. What is your true north?

Lead Ranking 134

Lead Ranking Cost Per Click Lead Scoring CPC 134

Hubspot

NOVEMBER 29, 2012

But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP) for a given term comes pretty close. So, how do you do PPC "properly" so you actually get leads at a reasonable cost? Once you do that, you'll be better positioned to maximize the return on your PPC investment.

PPC 28

PPC Template Work Management Marketing Management 28

Marketing Insider Group

AUGUST 25, 2020

However, it’s nearly impossible for unwritten rules to effectively act as a team’s “North Star.”. When groups of people first begin to work together on a joint initiative, a series of magical and mysterious things happen as they start figuring out how to “row in the same direction.”. A charter created by the team works best for the team.

Ad Building 228

Ad Building Planning Paid Search Agency Rules 228

KoMarketing Associates

APRIL 23, 2013

eBay is unique in that the site itself acts as a search engine. A PPC campaign should have very limited use of broad match keywords, few phrase matches, highly relevant and ROI focused keyword lists, and ad creative should be crafted to verify only the best and qualified traffic comes through. Study Takeaways. What About B2B?

Paid Search Agency 120

Paid Search Agency Search Marketing Lead Scoring Lead Ranking 120