Brandpoint

JANUARY 21, 2021

James Marable is an Employer Brand Leader at Eli Lilly and Company , a pharmaceutical company headquartered in Indianapolis. With over a decade of marketing experience, he’ll be presenting at this February’s Talent Acquisition Week virtual conference. After a year like 2020, how would you define company culture?

Paid Search Agency 143

Paid Search Agency Video Marketing Peer-to-peer Brand Identity 143

Marketing Insider Group

DECEMBER 8, 2021

This makes it almost impossible for B2B and tech companies to reach this audience with relevant content. They are too focused on customer acquisition. If it’s a mindset, then the whole company will build programs, campaigns, products and services, process, and general business practices with a customer-first mentality.

Enterprise Management 313

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 313

Oktopost

MAY 4, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. As a buyers-market so to speak, with the employee poised as the savvy buyer, companies attempting to sell their exciting new roles have to work harder to attract and retain great employees. Catch all episodes here. Episode Summary. And on Spotify.

Social Media 69

Social Media Acquisitions Transparency Media 69

Webbiquity

JULY 19, 2022

As an example, an enterprise software company with a yearly subscription fee might have these three examples as top marketing performance indicators: Number of users who renew their annual subscription at or before mid-term alerts; Percentage of customers who sign up for multi-year plans; and. Customer Acquisition Costs. Renewal Rates.

Lead Scoring 289

Lead Scoring Lead Ranking ROI Enterprise Management 289

Oktopost

OCTOBER 23, 2019

YouTube announces date for the end of support for third-party pixels. Back in January of 2017, Google announced that they were eliminating third party pixels on YouTube in favor of the “Ads Data Hub”. Our fellow Israeli-founded companies Outbrain and Taboola are joining forces! It’s early 2020.

Acquisitions 110

Acquisitions Planning Paid Search Agency Mobile Advertising 110

Porch Group Media

MAY 28, 2019

Facebook is the top platform for both B2B and B2C businesses 98 percent of the B2C businesses surveyed in Hootsuite’s 2018 Global Barometer Report use Facebook, while 89 percent of the B2B companies do. Target Facebook Acquisition Audiences Based on Your Best Customer Profile.

Acquisitions 49

Acquisitions Facebook Ideal Customer Profiles Advertisements 49

Contently

APRIL 5, 2022

Have any companies shaped the digital era more than Google and Facebook? Today it has so many wings that when this writer googled “google wings,” the first result was a drone delivery company called Wing, owned by Google parent Alphabet. Let’s take a look at how both companies communicate their latest utopian vision.

Facebook 157

Facebook Google Paid Search Agency Content Marketing 157

Martech

APRIL 3, 2024

That’s quite the accomplishment for a company that’s been around for 20 years, which in internet terms is the equivalent of having lived when dinosaurs roamed. population has used Reddit (Facebook 68%, YouTube 83%). We have some companies where the audience is specifically engineers and we’ve had success with that,” she told MarTech.

Mobile Advertising 92

Mobile Advertising Social Media Aggregators Communities 92

Webbiquity

DECEMBER 18, 2018

People who wanted to use their other products, such as Gmail or YouTube, were forced to sign up to the platform. The business world is littered with examples of companies that have struggled to enter a new market. No company wants to lose customers or clients. This isn’t an exceptional story. In many (most?)

Training 214

Training Planning Work Management Marketing Management 214

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%).

Conversion Rate 90

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 90

Webbiquity

FEBRUARY 24, 2017

To survive in the long run, companies need to have a sound customer acquisition and service strategy. Many small companies fail to achieve desired sales goals despite having adequate resources. While this strategy may work for large companies, smaller firms struggle to optimize each marketing channel.

Work Management 246

Work Management Small Business Marketing Marketing Management Marketing & Strategy 246

Choozle

MARCH 27, 2024

According to Comscore , as streaming TV gains momentum, a significant portion of newly acquired viewing hours—75% to be exact—are spent on content beyond the top six streaming apps like Netflix, YouTube, Prime Video, Hulu, Max, and Disney+. By expanding to three or more channels, companies can boost their order rate by a substantial 494%.

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Marketing Insider Group

AUGUST 11, 2023

Talent Acquisition: It’s also a channel to showcase company culture and values, attracting potential employees. YouTube: Video Marketing and Engagement Dive into YouTube’s video-sharing capabilities and learn how to create and promote video content that resonates with your audience.

Social Networks 179

Social Networks Business Work Management Social Media 179

Contently

JULY 28, 2021

According to Malissa Mackenzie, director of creative services at CarMax, the turning point was gaining support from the company’s senior leadership. They’ve scaled the maturity of their program in record time by adopting the “Hero, Hub, Help” framework, which was developed for YouTube in 2015.

SEO 160

SEO Content Paid Search Agency Youtube 160

Customer Experience Matrix

OCTOBER 14, 2019

Other types of video, available through YouTube, Instagram, TikTok, Snapchat, Twitch, and much else, are delivering new mass. The third party data that populates DMPs is mostly used for acquisition marketing, while the first party data in CDPs is mostly for marketing to current or former customers.

Privacy 149

Privacy Advertising Agencies Advertisements Advertising 149

Lenny's Newsletter

SEPTEMBER 7, 2023

Lenny may be an investor in the companies discussed. Find the transcript for this episode and all past episodes at: [link]. Today’s transcript will be live by 8 a.m. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

Marketing Analytics Tools 112

Marketing Analytics Tools Lead Ranking Startups Linkedin 112

Vidyard

MARCH 24, 2014

News broke late today that the Walt Disney Company has acquired YouTube network, Maker Studios in a $500M deal. This is one of the largest investments to-date that a traditional media company has made in their online digital strategy. Yes indeed.

Acquisitions 51

Acquisitions Video Marketing Marketing & Strategy Paid Search Agency 51

Customer Experience Matrix

JULY 16, 2009

Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Even though the Techgrity deal is the first direct acquisition I recall of a social media monitoring system by a marketing automation vendor, it strikes me as an obvious step. Others are sure to follow.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

readwrite

MAY 19, 2014

YouTube is acquiring live video-game streaming service Twitch for $1 billion, entertainment magazine Variety reports , which would make it the largest acquisition for YouTube to date. Both companies declined to comment.) Buying Twitch makes sense for YouTube. These days, Google is all about real identity.

Youtube 52

Youtube Google Broadcasting Advertising Agencies 52

readwrite

MAY 19, 2014

YouTube is acquiring live video-game streaming service Twitch for $1 billion, entertainment magazine Variety reports , which would make it the largest acquisition for YouTube to date. Both companies declined to comment.) Buying Twitch makes sense for YouTube. These days, Google is all about real identity.

Youtube 52

Youtube Google Broadcasting Advertising Agencies 52

ClearVoice

JUNE 28, 2023

It is when two or more companies combine to create a larger and more powerful entity. There are two types of consolidations: Mergers – two roughly equal-sized companies combine and form a new entity. Acquisitions – one company obtains another. Google: Google has acquired more than 200 companies.

Marketing Budget Creation 52

Marketing Budget Creation Acquisitions Amazon Paid Search Agency 52

Valasys

JANUARY 23, 2024

Also, before starting link acquisition, Page One Power may provide linkable material on the client’s website. Link acquisition requires producing valuable material, but Green Flag Digital goes above and beyond by ensuring each target demographic finds its content reliable and helpful.

Link Building 40

Link Building Service Ad Building Acquisitions 40

Martech

MAY 27, 2022

Specifically, advertising leads to audience development, and these are the benefits it offers: Customer acquisition : A burgeoning customer base is vital for your long-term revenue growth. Whether a customer is browsing on Google, reading an article, or watching a video on YouTube, they will see promotions and ads everywhere.

Advertising Agencies 117

Advertising Agencies Advertisements Advertising Mobile Advertising 117

chiefmartech

JUNE 20, 2016

If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.” LinkedIn Sales Navigator is a great example of the company marketing this capability. Are all three of them marketing technology companies? Actually, yes.

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

Hubspot

FEBRUARY 4, 2021

Just as the product requirements of growing companies have changed over time, so have their content needs. So how can companies adapt to this change? We believe that the next generation of software companies will invest in media that earns the attention of their audience. We loved The Hustle's content.

Hubspot 101

Hubspot Advertising Mediums Startups Custom Publishing 101

Single Grain

JUNE 12, 2023

Customer acquisition is a vital aspect of business growth. While various channels contribute to acquiring customers, one platform that stands out is YouTube. Whether you run a B2B or B2C business, understanding how YouTube can drive revenue and expand your customer base is crucial.

Acquisitions 52

Acquisitions Youtube Organization B2B Thought Leadership 52

Valasys

JULY 31, 2023

Well, get ready to turn that dream into reality as we embark on a journey to unlock the secrets of lead generation channels and explore the art of effective customer acquisition. What is Customer Acquisition? That’s where customer acquisition comes in! Sounds like a dream come true, right? Let’s get started!

Lead Generation 52

Lead Generation Advertising Channels Sales Qualified Leads Generation 52

Martech

OCTOBER 25, 2021

They’d been relying on ad networks to manage outstream video — mobile-only ads that appear on partner sites and apps outside of YouTube — on their websites. Video ads have become a significant revenue generator for the company, with revenue doubling for ad spots on the in-house solution. The standout metric for Joshi is transparency.

Paid Search Agency 117

Paid Search Agency Ads Video Marketing Enterprise Management 117

Marketing Insider Group

DECEMBER 11, 2019

But does your team really understand how their work impacts your high-level company goals? When everyone in your company is working towards a unified goal, there is a greater sense of purpose – and better, more efficient work gets done. For example, say your top company-wide goal for the year is to achieve $8M revenue.

Planning 300

Planning Work Management Marketing Management Deliverability 300

Valasys

JUNE 18, 2020

On the 16 th of June 2020, Demandbase announced the acquisition of Engagio to promote coalition, Precision, and clarity in the B2B marketplace. The prime focus of both companies is account-based marketing (ABM). Demandbase helps B2B companies optimize their ABM strategies and marketing performance. About Demandbase.

DemandBase 72

DemandBase Account Based Marketing ABM Advertising Agencies 72

Marketing Insider Group

NOVEMBER 3, 2020

I see companies making this mistake time and time again. If you’re like most companies, your customer retention strategy probably involves email marketing and asking customers to follow you on social media. Content promotion for existing customers is very different from the strategy you might follow for customer acquisition.

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

readwrite

MAY 19, 2014

YouTube is acquiring live video-game streaming service Twitch for $1 billion, entertainment magazine Variety reports , which would make it the largest acquisition for YouTube to date. Both companies declined to comment.). Buying Twitch makes sense for YouTube. These days, Google is all about real identity.

Youtube 40

Youtube Google Broadcasting Advertising Agencies 40

ConvertKit

JANUARY 30, 2022

Together with his wife Hanna at Mapped Out Money , he shares advice on financial independence with more than 47,000 YouTube followers and 10,000 email subscribers each week. “At As you get started shifting your model from funnels to flywheels, focus on three overall growth loops: acquisition, engagement, and retention. The best part?

Lead Ranking 91

Lead Ranking Creativity Business Top of Funnel 91

Hubspot

FEBRUARY 18, 2020

Customer acquisition costs were low because we had new distribution platforms with hundreds of millions of users and only the early adopters within the marketing community trying to reach them. The old guard is getting taken down by companies who provide a better experience from end to end. Instagram was launched in 2010.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

Launch Marketing

JUNE 21, 2023

While some companies are turning away from Google Analytics amidst the transition to GA4, there appear to be plenty of benefits for sticking with it. This is especially relevant for e-commerce companies. Export data such as website sessions, bounce rate, users, acquisition, pages per session, page views and demographics.

Marketing Analytics Tools 118

Marketing Analytics Tools FAQ Digital Asset Management B2B Marketing 118

Martech

JANUARY 3, 2023

The solution is a mix of tactics, including first-party audiences activated via walled gardens (Facebook, YouTube, Amazon, Tiktok, etc.). The specific value that customer data platforms (CDPs) enable varies slightly from company to company. Drive consumer acquisition through more scalable look-a-like audiences.

Lead Ranking 99

Lead Ranking Lead Scoring Work Management Paid Search Agency 99

Martech

AUGUST 11, 2021

Customer engagement company Verint announced its upcoming acquisition of conversational AI platform Conversocial. With the acquisition, Verint Cloud Platform will cover common messaging channels like Apple Business Chat, Facebook Messenger, Twitter, WhatsApp and others. ” Read more here. Verint to acquire Conversocial.

Google 115

Google Marketing Automation Services Work Management Marketing Management 115