Carla Johnson on How To Rethink Innovation For CMOs and Businesses Today
Marketing Insider Group
JULY 15, 2021
A few days ago, I interviewed Carla Johnson about her new book, Re:Think Innovation. More than anything else, your success in a CMO role hinges on your ability to hire innovative people for their teams, foster processes that lead to innovation, and encourage employees to use those processes to arrive at new ideas.
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