Martech

MARCH 24, 2022

Google has said it will sunset the current Google Analytics version by July 2023, which sounds like we have until then to make the switch. But Google has also said it will not port over historical data from our existing GA instances to Google Analytics 4. The news certainly landed with a thud.

Marketing Analytics Tools 93

Marketing Analytics Tools Analytics Google Newsletter 93

Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower.

Paid Search Agency 333

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 333

Martech

JANUARY 27, 2023

We made it to 2023! Many marketers told me they were busier than ever. I myself was fielding calls for strategy help, working on business deals and managing the chaos all the way to the eve of Christmas Eve, something that rarely happens in my 20-plus-year career. And now it’s 2023. But does that make it right?

Email Marketing 136

Email Marketing Marketing Analytics Tools CAN-SPAM Budget Programs 136

KoMarketing Associates

DECEMBER 20, 2022

In 2022, our blog significantly focused on switching from Universal Analytics (UA) to Google Analytics 4 (GA4) and what it means for B2B marketing measurement. Recently, we brought in Brie Anderson , the Founder & Owner of BEAST Analytics , to talk to the team about making the switch to GA4. Learn more here.

Marketing Analytics Tools 217

Marketing Analytics Tools B2B Marketing B2B Paid Search Agency 217

Engagio

JANUARY 16, 2024

As we go into the new year, we wanted to highlight some of the most engaging discussions on the Sunny Side Up Podcast from 2023. Join us as we revisit these conversations that share key insights into ABX strategies, GTM frameworks, AI, and Martech trends. She provides examples of listening to customers and personalizing experiences.

Conversion 62

Conversion Best Practices Marketing Analytics Tools DemandBase 62

Bluetext

JANUARY 27, 2023

Transitioning or just learning to use Google Analytics 4 (GA4) can be a daunting task, especially amongst all the other work and priorities for a business. Thankfully in 2023, there are now several ways to learn more about Google Analytics 4 (GA4).

Marketing Analytics Tools 26

Marketing Analytics Tools Resources Analytics Google 26

Engagio

JANUARY 20, 2024

As we continue into the new year, we wanted to highlight some of the most engaging marketing discussions on the Sunny Side Up Podcast from 2023. Whether you’re a seasoned marketing leader or at the beginning of your career, there’s something for everyone in our roundup of the best marketing podcast episodes of 2023.

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

Heinz Marketing

JUNE 23, 2023

By Brittany Lieu , Marketing Consultant at Heinz Marketing Interested in hearing seasoned CMOs’ insights on 2023 go-to-market strategies? The post What B2B Leaders Need to Know to Adapt, Act, and Grow in 2023 appeared first on Heinz Marketing. Watch it here.

Marketing Analytics Tools 75

Marketing Analytics Tools Urgency Marketing Cross-Selling B2B 75

Top Rank Marketing

AUGUST 14, 2023

When you think of B2B Marketing do you think “blandscape”? trillion in 2023 through ecommerce alone? There’s a lot to be excited about in B2B Marketing today including the latest trend of Generative AI and its impact on everything from ideation to performance optimization. Maybe “boring to boring”?

B2B 98

B2B Advertising Agencies Paid Search Agency Co-Registration 98

The Lead Agency

FEBRUARY 8, 2023

Businesses will have to update their go-to-market strategies to match these evolving buyer preferences. In 2023, B2B marketers must adapt to this evolving consumer behaviour by reaching buyers where they conduct their research, providing relevant content and resources, and demonstrating success for customers.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

Sage Marketing

JULY 23, 2023

Our comprehensive guide equips B2B tech startups with the knowledge they need to harness the power of GA4 as their default analytics platform. We have compiled a comprehensive guide that covers everything you need to know as a B2B tech startup about the new Google Analytics – GA4. Let’s dive in!

Marketing Analytics Tools 52

Marketing Analytics Tools Startups Analytics Google 52

accelerate agency

MAY 24, 2023

Well there’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? What is SEO Analytics Why is Google Analytics essential to SEO? to help you boost your content marketing efforts.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

DivvyHQ

MARCH 13, 2023

The ever-shifting content landscape calls for revisiting your content marketing plan regularly. Is your 2023 plan considering all the latest trends and tech? Let's review some of the emerging trends to make sure your strategy is solid for 2023.

Planning 102

Planning Marketing Plans Content Marketing Content 102

ANNUITAS

NOVEMBER 29, 2023

There is perhaps no more challenging role in the C-suite than that of the Chief Marketing Officer (CMO) within a B2B organization. It’s an approach to organizational design akin to taking the Pragmatic Marketing chart and just circling all of the functions. It is not surprising. One is on the CMO, the other is on the CEO.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

Parse.ly

SEPTEMBER 12, 2023

In the dynamic and transformative landscape of digital marketing, staying ahead of the curve requires a deep understanding of the evolving tools and strategies that shape the industry. This showcases AI’s growing importance in shaping content marketing from both the front and back ends.

Marketing Report 52

Marketing Report Trends Marketing Analytics Tools Marketing Budget 52

SmarkLabs

JANUARY 3, 2023

Creating a marketing budget for the year can be a daunting task, but it’s an essential part of any business’s planning process. A marketing budget helps you allocate resources effectively, track the performance of your campaigns, and make informed decisions about your marketing strategy.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Allocation Budget Programs 52

Top Rank Marketing

NOVEMBER 8, 2023

For over 22 years , TopRank Marketing has had the honor of helping a diverse selection of the world’s top B2B marketers and major global brands elevate beyond merely being competitive, to truly standing out from the crowd with creative and award-winning successes such as our recently-launched 2023 B2B Influencer Marketing Report.

B2B Marketing 137

B2B Marketing Paid Search Agency B2B Demand Generation Agencies 137

Valasys

APRIL 3, 2023

Sales and marketing teams are always trying to accomplish more with less. However, as we are on the verge of a possible recession, we need to be even more careful with our (potentially reduced) resources. Data on third-party intent: Some businesses sell information obtained from third-party websites to B2B marketers.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Seismic

FEBRUARY 15, 2023

The Seismic 2023 Value of Enablement Report sampled more than 1,200 full-time sales, enablement, and customer success professionals in managerial and leadership roles throughout the United States and Europe. When users have the content and resources they need at their fingertips, it’s easy to feel empowered.

Budget Programs 52

Budget Programs Marketing Analytics Tools Sample User-Generated Content 52

Conductor

JANUARY 31, 2023

For Everyone: Make sure to continue to monitor Google Analytics, Google Search Console, or another SEO platform to better understand if your site is being impacted by this update and continue to create content for humans. Is it unique? How can I make this more useful for the searcher?”.

SEO 59

SEO Marketing Analytics Tools Budget Programs User-Generated Content 59

SalesIntel

NOVEMBER 29, 2023

As we close out Q4 of 2023 and prepare for 2024, we want to have the best possible lead scoring and routing process in place. Based on marketing engagement and activity as well as persona and industry, the goal is to find prospects who fit your buyer persona and are showing direct interest in your product or service.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Marketing Analytics Tools Ideal Customer Profiles 52

Seismic

DECEMBER 13, 2023

Valuable sales enablement content does the following: Empowers your sellers: Sales enablement content equips your team with valuable insights, product knowledge, and resources, enabling them to engage customers more effectively by personalizing existing high-quality assets. Head there to find resources to help you track your metrics! #7.

Practices 59

Practices Marketing Analytics Tools Best Practices Work Management 59

Zoominfo

JULY 25, 2023

And while the precise definition can vary by team, GTM teams often have two high-level ways of categorizing leads: Marketing qualified leads (MQLs), who are early in the journey but have interacted in a way that indicates they could be ready for sales. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Seismic

NOVEMBER 2, 2023

Ultimately, we found that many go-to-market (GTM) professionals largely agree: the future of AI is bright, particularly in enablement technology. The State of AI in Enablement: 2023 Report found that respondents are embracing the infusion of AI into their existing enablement tools and programs. France, and Germany.

Marketing Analytics Tools 98

Marketing Analytics Tools Allocation Work Management Customer Satisfaction 98

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity. Generate This is of particular interest to marketers. You are a data analyst.

Marketing AI 141

Marketing AI Classified Ads Generation Lead Ranking 141

Zoominfo

FEBRUARY 15, 2023

GTM Plays Automated go-to-market plays that can rapidly scale your business. Whether through reduced headcount, smaller budgets, or both, many sales leaders are faced with achieving ambitious revenue targets with fewer resources. ZoomInfo’s world-class platform is helping sales teams navigate today’s markets.

Zoominfo 130

Zoominfo Customer Surveys Marketing Analytics Tools Sales Cycle 130

SalesIntel

JANUARY 26, 2023

Companies use B2B data to understand other firms better, make better decisions, develop new business prospects, and support marketing and sales teams. This is especially a boon for mid-market B2B companies that seek accurate and cost-effective data solutions. This article covers all that you need to know about B2B data.

Ideal Customer Profiles 93

Ideal Customer Profiles Paid Search Agency Lead Ranking Marketing Qualified Leads 93

Martech

JUNE 16, 2023

Take our brief 2023 MarTech Replacement Survey How do you get the new fields? Some marketers may not have access to all 170 new fields right away. To get access to Looker Studio’s new fields, follow these step-by-step instructions: Click on ‘Data Sources’ in their Looker Studio account. You’re all set! In your inbox.

Marketing Analytics Tools 99

Marketing Analytics Tools Landing Pages Click Rate Conversion Rate 99

Optinmonster

SEPTEMBER 6, 2023

Affiliate marketing programs can be an excellent way to create multiple income streams. And while many online “gurus” will tell you how easy it is, affiliate marketing can be tough–unless you have the right tools. Bonus content : What Is Affiliate Marketing? Link management. Key Features: QR code generator.

Budget Programs 56

Budget Programs Best Practices Work Management Marketing Management 56

Martech

JUNE 6, 2023

Generative AI is a high-value, additive capability for marketing, not a replacement for talent. The elimination of marketing roles and jobs is reactionary. Proving the point: 81% of marketing leaders say gen AI won’t reduce team size, according to a May 2023 Norwest Ventures generative AI survey of marketers.

Marketing AI 97

Marketing AI Marketing Analytics Tools Generation Planning 97

Metadata

FEBRUARY 6, 2023

In 2023, the average person sees between 5,000 and 10,000 ads per day. Demand gen marketers use Metadata to automate low-value marketing tasks and drive more revenue. Chief Customer Officers (CCOs) use Pendo to reduce churn. Understand your customer Understanding buyer motivation has always plagued B2B marketers.

Creativity 52

Creativity Ideal Customer Profiles Paid Search Agency Ads 52

SmartBug Media

FEBRUARY 27, 2023

HubSpot’s CMS is first and foremost marketing-focused. The platform streamlines efforts if you want to merge your website and your marketing efforts together. The back-end maintenance can become really technical, which is why HubSpot takes care of this for you so you can focus on your marketing efforts instead.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

NetLine

FEBRUARY 23, 2023

In 2023, ABM turns 20. The Three R’s continue to be the common thread found throughout each answer and insight within Momentum ITSMA & ABM Leadership Alliance’s 6th annual benchmark study for B2B marketers. Hey, happy birthday, ABM! But what, specifically, should they expect to learn and adapt to?

Account Based Marketing 105

Account Based Marketing Advertising Benchmark ABM Studies 105

Seismic

JANUARY 9, 2024

January marks a fresh fiscal start for many sales teams, and organizations will host a sales kickoff (SKO) to align their go-to-market (GTM) orgs and launch new sales processes. Leverage AI to drive efficiency AI was all the rage in 2023, and rightfully so. Hint : This just scratches the surface of what AI can do for GTM teams.

Marketing AI 52

Marketing AI Marketing Analytics Tools Ideal Customer Profiles Training 52

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Examples of popular sales tools include CRM software, marketing automation software, and sales forecasting tools. That means you just need to set a time for sales and marketing. Selling is all about hitting the numbers consistently.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

TrustRadius Marketing

JANUARY 17, 2023

With almost $900 billion in US sales , eCommerce enables businesses to market their products online. The goal is to optimize performance for your brands and products within the very competitive eCommerce market. An effective eCommerce marketing strategy can help you boost revenue and expand your market share.

eCommerce 80

eCommerce Digital Asset Management Paid Content Marketing Automation Services 80

Oktopost

DECEMBER 21, 2023

They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. In fact, in 2023, 71% of CMOs indicated that they did not possess an adequate budget to implement their strategies fully. Unfortunately, this trend is forecasted to continue as we move into 2024.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62