Navigate the Channel
SEPTEMBER 15, 2023
As we step into 2023, it’s time to explore the three digital marketing trends that are set to make a significant impact. #1 Its significance is only expected to grow in 2023 and beyond. This ability to tell engaging stories is invaluable for building brand awareness and fostering a deeper connection with the audience.
Sprout Social
JANUARY 19, 2023
According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. And with metaverse investments surpassing $120 billion dollars in early 2022—more than double the investment in 2021—brands can’t afford to avoid resolution.
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Martech
MAY 24, 2023
Through surveys, Gartner has found that the vast majority of both B2B and B2C customers feel overwhelmed by the number of emails they receive from brands. Gartner’s Genius Brands , or those identified to be best-in-class according to key digital marketing elements, are more likely to have mobile sites that do this. Get MarTech!
Martech
DECEMBER 19, 2022
Over the past few years, brands and marketers have been bombarded with an ever-changing landscape around identity and privacy regulations. To stay ahead of the curve, more marketing teams are updating privacy policies, revamping their tech stacks and leaning on clean rooms. How easy is the clean room to use?
Martech
OCTOBER 15, 2021
“We’re in the middle of a massive change in the data privacy landscape that is forcing companies to rethink how they work,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our recent MarTech conference. “Is Is your brand keeping pace with these changes?”. A bill for a federal Safe Data Act was filed in the U.S.
ClickZ
JULY 12, 2023
Each market or brand had its own separate database, hindering effective consolidation and activation of the end-user data. The marketing team actively collaborated with business stakeholders from different areas and teams including ecommerce, brand, digital marketing, product marketing and data privacy to develop and enforce these processes.
Martech
OCTOBER 18, 2021
“We’re in the middle of a massive change in the data privacy landscape that is forcing companies to rethink how they work,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our recent MarTech conference. “Is Is your brand keeping pace with these changes?”. A bill for a federal Safe Data Act was filed in the U.S.
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