KoMarketing Associates

SEPTEMBER 13, 2022

Although many marketers are still struggling with leveraging email, previous research indicates that their open rates continue to climb. Knak conducted its “2022 Email Marketing Benchmark Report,” and data suggested that marketers’ average daily delivery rate is 93% — a drop of 3.2% from last year. from the prior year.

Marketing Report 239

Marketing Report Email Marketing Open Rate Click Rate 239

SmartBug Media

AUGUST 17, 2022

Identify Your INBOUND 2022 Goals. INBOUND 2022 Goal: Learn. INBOUND 2022 Goal: Network. INBOUND 2022 Goal: Sell. INBOUND 2022 Goal: Buy. Keep reading to learn from what I’ve experienced over the past eight years about what to bring back to make sure you get the most out of your week in Boston among the HubSpotters.

ROI 105

ROI Paid Search Agency Advertising Agencies Trade Show 105

Litmus

OCTOBER 26, 2022

— alemieux (@alemieux) October 26, 2022. For example, terms like open rates , streams, smart lists, and subscriber keys often aren’t known or used by teams outside of email marketing.). — Litmus (@litmusapp) October 26, 2022. — Litmus (@litmusapp) October 26, 2022. Email Makes Everything Better.

Deliverability 94

Deliverability Trigger Marketing Work Management Marketing Management 94

Act-On

JUNE 13, 2024

Open rates jumped from 25% to 48%, and click-through rates increased from 1% to nearly 18%.You Measure your open rates, click-through rates, and engagement to continue testing and refining new content and focusing on areas with positive metrics. Our internal guru, Kelsey Yen, took up the challenge.

Marketing Automation Services 130

Marketing Automation Services Cross-Selling Tools Planning 130

Litmus

DECEMBER 10, 2021

In this webinar, Kaela Mazzola (Product Marketing Manager at Litmus), and Shannon Howard (Customer Marketing Manager at Litmus) share four trends slated to email teams in 2022—and how you can use Litmus to prepare for the New Year. Reliable opens in Litmus remove Apple Privacy-Impacted Opens from your total opens count.

Webinar Metrics 80

Webinar Metrics Privacy Protection Privacy Open Rate 80

Porch Group Media

FEBRUARY 2, 2022

In this webinar, the V12 team will help you kickstart your 2022 email strategies by sharing best practices, key learnings, and trends you should be aware of to optimize your email performance. How to measure success and look beyond open rates as a success metric — Apple’s Mail Privacy Protection (MPP) has made open rates unreliable.

Webinar Metrics 52

Webinar Metrics Email Marketing Demand Privacy Protection 52

Litmus

MARCH 10, 2022

This article was originally published in Total Retail on February 24, 2022. Because of its growing importance, more than 40% of companies intend to increase their investment in 2022. In 2022, 55% of marketers will make personalization a priority for their email program. How will this impact retail marketers? Learn more.

Email Marketing 81

Email Marketing Trends Privacy Protection Multi-Channel 81

SmartBug Media

JUNE 2, 2022

Not sure what type of subject line will get the best open rates? Sending to smaller sub-sections of your email database allows you to deliver more targeted messages which leads to higher open rates. This is the percentage of people who have opened your email. A/B test it! Autoresponder. Going on vacation?

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

FMG Suite

DECEMBER 22, 2021

2022 will be no exception. . Here are three ways to increase your assets under management and grow your business in 2022. That all changes in 2022. . The open rate of an email containing a video increases by 5.6 percent, and the click-through rate increases by 26 percent. Leverage Online Reviews.

Work Management 72

Work Management Ad Exchange Paid Search Agency Marketing Management 72

Optinmonster

SEPTEMBER 30, 2022

The average email open rate is around 17%, but you can push it up to 30% by following best email practices. This is especially important if you’re writing cold email subject lines for sales prospecting, which usually has a lower open rate. Personalized subject lines can get up to 50% higher open rates.

Urgency Marketing 88

Urgency Marketing Open Rate Case Studies Click Rate 88

Liveintent

APRIL 5, 2022

Publishers are increasingly investing in email to build engaged audiences and nurture subscriber relationships through 2022 and beyond. ” Axios, for example, doesn’t just rely on quantitative metrics like email open rate and clickthrough rate. Also, it’s personal.

Ad Building 62

Ad Building Tips Clickthrough Newsletter 62

BenchmarkONE

JUNE 22, 2022

For example, you could A/B test two email subject lines to see which one brings a higher open rate. For example, while open rates have been a key metric for email marketing, updates such as Apple’s Mail Protection Policy could reduce its significance.

Marketing & Strategy 78

Marketing & Strategy Marketing Strategy Marketing Automation Services Open Rate 78

Marketing Insider Group

FEBRUARY 14, 2023

There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates. Another good clue; measure your email open rates, and take a look at the subject lines that performed well in the past. Save time (and Advil) in 2022! So, how do you do it?

Creativity 310

Creativity Examples Marketing Budget Urgency Marketing 310

SmartBug Media

SEPTEMBER 12, 2022

Over the next week, we’ll be publishing a series of INBOUND 2022 recap blogs about: Business growth. Note: Powerhouse Pass attendees have access to the INBOUND 2022 virtual event platform for one year from today to rewatch any session on demand. Here are my SmartBug® colleagues' highlights on four great INBOUND 2022 sessions.

Marketing AI 52

Marketing AI Digital Asset Management Work Management Marketing Management 52

Vision6

JANUARY 9, 2022

In fact, abandoned cart emails can generate conversion rates as high as 41%. Sending out email blasts might have worked from time to time, but it’s becoming harder to stand out in inboxes (let alone track accurate open rates ). Use advanced segmentation for your lists. Get started with a free Vision6 account today.

Practices 91

Practices Best Practices Deliverability Click Rate 91

Martech

OCTOBER 21, 2022

For years, core metrics like email open rates were a staple in nearly every email marketing program. But since Apple’s Mail Privacy Protection (MPP) went into effect, the reliability of the open rate has been called into question. Learn more.

Email Campaigns 95

Email Campaigns Privacy Protection Email Marketing Webinar Metrics 95

Martech

JANUARY 25, 2022

Read more: Mail marketing will be a success story in 2022. A compilation of performance stats that Smart Insights updated for 2022 show European marketers outperforming North America in key metrics. Open rates in Europe were at 21.75%, which was higher than North America, at 18.13%.

Privacy 96

Privacy Email Marketing Privacy Protection Open Rate 96

SalesIntel

FEBRUARY 16, 2022

This quick guide glances at the best email marketing strategies for SaaS companies in 2022 and shows how you can benefit from them. Check your SaaS emails’ opening rate, click-through percentage, and financial results to know if you’re headed in the right direction. . You can improvise, add, or omit things along the way.

Paid Search Agency 52

Paid Search Agency Email Marketing Marketing & Strategy Marketing Strategy 52

SalesIntel

FEBRUARY 16, 2022

This quick guide glances at the best email marketing strategies for SaaS companies in 2022 and shows how you can benefit from them. Check your SaaS emails’ opening rate, click-through percentage, and financial results to know if you’re headed in the right direction. . You can improvise, add, or omit things along the way.

Paid Search Agency 52

Paid Search Agency Email Marketing Marketing & Strategy Marketing Strategy 52

Martech

JULY 11, 2022

iOS 15 really messed with open rates. Hubspot introduced an enhanced email open report that excludes “machine opens”, compensating for inflated open rates introduced by Apple’s iOS 15 Mail Privacy Protection feature. Refined email open rate reporting (beta). Payments object and reporting.

CMS Development 101

CMS Development Privacy Protection Open Rate Microsite 101

Litmus

MAY 24, 2022

What’s trending in the world of email in 2022 so far? Long-used email marketing metrics have shifted in meaning due to Apple’s MPP—specifically the open rate. Read on to dive into trends in email marketing that we’ve seen (and what we think is here to stay). Trends in email marketing. Rethinking analytics.

Email Marketing 121

Email Marketing Trends Paid Search Agency Privacy 121

Spiralytics

JANUARY 11, 2023

Earlier marketers used to track open rates by collecting users’ information using invisible pixels. But that changed in 2022 when Apple’s MPP (Mail Privacy Protection) update altered the course of the email marketing industry forever. The year 2022 has seen a lot of improvement in personalized messages. Trend 1: Content!

Email Marketing 118

Email Marketing Trends Privacy Protection Planning 118

Porch Group Media

JUNE 9, 2022

In 2022, 4.03 – eConsultancy Emails with personalized subject lines are 26% more likely to be opened. – Campaign Monitor Emails with personalized subject lines generate 50 percent higher open rates. higher open rate and 152% higher click-through rate than generic email newsletters. .

Statistics 105

Statistics First-Mover Advantage Email Marketing Marketing & Strategy 105

SmartBug Media

DECEMBER 14, 2022

According to an email benchmark report for 2022 from CampaignMonitor , the average for key metrics are as follows: 21.0 percent open rate. percent click-through rate. percent click-to-open rate. percent unsubscribe rate. percent average monthly open rate. percent open rate.

Email Marketing 98

Email Marketing Click Rate Open Rate Paid Search Agency 98

ConvertKit

JANUARY 10, 2022

In this episode, Alyssa and Melissa make their email predictions for 2022 and the years ahead. From metrics to privacy to engagement and open rates, here’s everything the experts are betting on. How iOS15 Has Impacted Open Rates For Creators. Key Takeaways. [03:27] Microsoft Outlook. Apple Mail. Tempur-Pedic.

Deliverability 89

Deliverability Open Rate Privacy Facebook 89

Litmus

JUNE 7, 2022

And if you’re inexplicably seeing record high open rates and not sure why, this may be the perfect time to get up to speed on all things MPP ). Litmus’ email client market share data shows the Apple Mail client—on iPhone, Mac, and iPad devices—with nearly 60% of combined email opens as of April 2022. Grab your guide now

Privacy Protection 85

Privacy Protection Email Marketing Privacy Work Management 85

Martech

APRIL 23, 2024

In 2022, the brand opened its first five retail stores. and the in-order rate is up 22.5%. The click-through rate on emails has increased 1.87% and the open rate is up 6.55%. They started with a classic men’s t-shirt and eventually expanded to pants, jeans, polos and activewear.

Enterprise Management 96

Enterprise Management Purchase Work Management Marketing Management 96

Navigate the Channel

JULY 12, 2023

Two of the most-discussed metrics in email marketing are open rate and click-through rate (CTR). Open rate Open rate shows the percentage of the total email campaign recipients that opened your email send. Because open rates are reported as percentages, your open rate would be 32.4%.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Martech

AUGUST 15, 2022

Welcome emails and those triggered by inventory changes have the best click-to-open and first purchase conversion rates, according to a new study. Email campaigns triggered by price cut and back in stock notices resulted in first purchases from 25% of recipients, according to Bluecore’s 2022 Retail Benchmark Report.

Click Rate 97

Click Rate Purchase Best Practices Trigger Marketing 97

Optinmonster

JANUARY 19, 2024

As you monitor and analyze your email marketing metrics, you’re probably wondering: What is a good open rate for email, anyway? How do you know if email open rates are great, average, or way below current benchmarks for your industry? Your open rate is one of the most important performance metrics you can track.

Open Rate 110

Open Rate Click Rate CAN-SPAM Advertising Benchmark 110

Heinz Marketing

MARCH 31, 2023

In an April 2022 article from Litmus, Email Deliverability: What It Is and Why It Matters , it explains that the quality of your email content is one of the most important factors that affects email deliverability. Make sure it’s clear, concise, and relevant to the contents of the email to entice your reader to open.

Deliverability 108

Deliverability Optimization CAN-SPAM Content 108

Televerde

APRIL 25, 2022

We will look at the five steps to craft, send, and scale effective cold sales emails in 2022. Key Takeaways: Most consumers never open emails unless you can engage them with the subject line. Here are five steps to help you write cold emails that get responses using the most effective email marketing strategies of 2022.

Touchpoints 109

Touchpoints Open Rate Sales Qualified Leads Email Marketing 109

SmartBug Media

APRIL 10, 2023

At least 70 percent of consumers subscribed to SMS marketing in 2022, and that number is already on the rise this year. Higher Open Rates SMS messages are so accessible that open rates are extremely high compared to email marketing.

SMS 98

SMS Marketing Strategy Marketing & Strategy Planning 98

Contently

JULY 22, 2021

The newsletter averaged a healthy open rate of 15 percent. This one got a 28 percent open rate. Road trip stories became a staple as well, as infection rates dropped and people felt safe traveling by car. Newsletter open rates remained above 20 percent—a 33 percent increase on pre-pandemic benchmarks.

Storytelling 144

Storytelling Open Rate Newsletter Content 144

Navigate the Channel

JANUARY 12, 2024

In a late 2022 poll, around half of marketing professionals surveyed reported a  two times improvement rate in their email marketing campaigns’ ROI , “leaving no doubt why email has maintained its claim to fame for decades.” According to a study by Statista, personalized emails have an open rate of 18.8%

Open Rate 65

Open Rate Marketing AI Email Marketing Conversion 65

Liveintent

FEBRUARY 22, 2022

.” With MPP, emails coming through the Apple Mail client will appear opened creating an inflated email open rate, rendering this data unreliable. A focus on engagement beyond open rates. This will be an important factor for capitalizing on audiences and content in 2022 and beyond.

Privacy Protection 71

Privacy Protection Privacy Cost Per Thousand CPM 71

ConvertKit

JUNE 27, 2022

In 2022, premium brands will invest somewhere between $14.2 So, on the main stage at Craft + Commerce 2022 , Nathan Barry asked a simple question, “ What if we did it for you ?”. What your newsletter’s typical open rate is. Subscriber Count × Open Rate) ÷ 1,000) × $45. billion to sponsor creators.

Open Rate 61

Open Rate Newsletter Click Rate Work Management 61