Porch Group Media

FEBRUARY 2, 2022

In this webinar, the V12 team will help you kickstart your 2022 email strategies by sharing best practices, key learnings, and trends you should be aware of to optimize your email performance. How to measure success and look beyond open rates as a success metric — Apple’s Mail Privacy Protection (MPP) has made open rates unreliable.

Webinar Metrics 52

Webinar Metrics Email Marketing Demand Privacy Protection 52

Litmus

MARCH 10, 2022

This article was originally published in Total Retail on February 24, 2022. And with new privacy measures in place, marketers are forced to tap into zero- and first-party data , and extract qualitative insights from channels where customers can be kept honest — like email. Privacy trends impacting email performance and analytics.

Email Marketing 81

Email Marketing Trends Privacy Protection Multi-Channel 81

Martech

OCTOBER 21, 2022

For years, core metrics like email open rates were a staple in nearly every email marketing program. But since Apple’s Mail Privacy Protection (MPP) went into effect, the reliability of the open rate has been called into question. Learn more.

Email Campaigns 98

Email Campaigns Privacy Protection Email Marketing Webinar Metrics 98

Litmus

JUNE 7, 2022

The email marketing community swirled with speculation about the possible impact of Apple’s Mail Privacy Protection (MPP) leading up to its release in the fall of 2021. And if you’re inexplicably seeing record high open rates and not sure why, this may be the perfect time to get up to speed on all things MPP ).

Privacy Protection 85

Privacy Protection Email Marketing Privacy Work Management 85

Navigate the Channel

JULY 12, 2023

Two of the most-discussed metrics in email marketing are open rate and click-through rate (CTR). Open rate Open rate shows the percentage of the total email campaign recipients that opened your email send. Because open rates are reported as percentages, your open rate would be 32.4%.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Litmus

MAY 24, 2022

What’s trending in the world of email in 2022 so far? Privacy-proofing. Though privacy has always been high-priority for marketers, the introduction of Apple’s Mail Privacy Protection (MPP) and the looming death of Google’s third-party cookies has put privacy in focus—now more than ever before. Newsletters.

Email Marketing 121

Email Marketing Trends Paid Search Agency Privacy 121

Martech

JANUARY 25, 2022

Marketers who were fretting when Apple announced Mail Privacy Protection (MPP) last year might have been missing the opportunity brought on by the new policy to build more trust with customers, and ultimately score a higher ROI. Read more: Mail marketing will be a success story in 2022. Email performance in the U.K.

Privacy 102

Privacy Email Marketing Privacy Protection Open Rate 102

Spiralytics

JANUARY 11, 2023

Earlier marketers used to track open rates by collecting users’ information using invisible pixels. But that changed in 2022 when Apple’s MPP (Mail Privacy Protection) update altered the course of the email marketing industry forever. The year 2022 has seen a lot of improvement in personalized messages.

Email Marketing 118

Email Marketing Trends Privacy Protection Planning 118

Martech

JULY 11, 2022

iOS 15 really messed with open rates. Hubspot introduced an enhanced email open report that excludes “machine opens”, compensating for inflated open rates introduced by Apple’s iOS 15 Mail Privacy Protection feature. Refined email open rate reporting (beta). Check these out.

CMS Development 103

CMS Development Privacy Protection Open Rate Microsite 103

Heinz Marketing

JUNE 27, 2022

In January 2020, Google announced that they’ll deprecate third-party cookies over the next two years (now delayed until the end of 2022)—and Apple and Firefox have already taken this step. Apple Mail Privacy Protection. And it prevents senders from seeing if and when you’ve opened their email.

Privacy 81

Privacy Privacy Protection Opt-out Opt-in 81

Litmus

DECEMBER 7, 2022

We learned so many new insights and interesting perspectives on pressing email marketing topics from Litmus Live 2022 (and we hope you did, too!) I’m curious to see how digital marketers pivot away from subject line testing since open rates are no longer a reliable metric. A/B email testing will become more intentional. “I’m

Email Marketing 93

Email Marketing Trends Planning Paid Search Agency 93

Porch Group Media

NOVEMBER 10, 2022

There are over 4.258 billion active email users worldwide as of 2022. This figure is set to further increase by the same margin in 2022, hitting 333.2 43% of marketers are changing how they measure email performance because of Apple’s Mail Privacy Protection, and 24% aren’t making any changes for now. billion by 2023.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Outgrow

JUNE 15, 2022

Email Marketing Trends That Businesses Should Take Stock of in 2022. 2022 is expected to be as path-breaking for email as were 2020 and 2021, if not more. Moreover, 2022 will witness marketers adopting an increasingly data-driven approach to fuel their personalization ambitions. Greater Focus on Privacy.

Email Marketing 98

Email Marketing Trends Outgrow Budget Programs 98

Litmus

DECEMBER 13, 2021

Then in 2020, it was the California Consumer Privacy Act (CCPA) which strengthened measures in the U.S. 2021 was the year of Apple’s Mail Privacy Protection (MPP) , and looming on the horizon is the death of third-party cookies from Google in 2023. Track engagement with metrics other than open rates.

Privacy 106

Privacy Opt-out Contingency Planning Opt-in 106

Martech

MARCH 9, 2023

At the heart of significant marketing trends is data Look at the trends that have occupied marketers’ attention over the last three years: 2021: The rise of Apple’s Mail Privacy Protection feature , which masked user activity data. Marketers panicked at the thought of losing open rates.

Open Rate 117

Open Rate Click Rate Paid Search Agency Privacy Protection 117

Single Grain

AUGUST 7, 2023

million in 2022. Mobile Ad Cons Fraud : Mobile ad fraud was at 0.39% in 2022. Privacy : Privacy laws are constantly changing, making it a big obstacle for advertisers. has several laws, such as COPPA (Children’s Online Privacy Protection Act). The FTC highlights all mobile ad privacy best practices.

Mobile Advertising 52

Mobile Advertising Paid Content ROAS Advertising Agencies 52