Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

Stevens & Tate

FEBRUARY 1, 2021

Knowing what’s trending in marketing is a great way to keep your marketing efforts fresh and to find new tactics that can help improve your marketing strategy. We know it can be difficult to keep up with these trends, so we’ve gathered some current marketing trends that are worth paying attention to: Noteworthy Marketing News.

Trends 52

Trends Paid Search Agency Planning Marketing & Strategy 52

Valasys

MARCH 4, 2019

ProKarma’s strategy and design division, Lenati, was recently named the top B2B marketing agency by the B2B Marketing Agencies, North America, Q1 2019 report conducted by Forrester Research Inc.

Forrester 49

Forrester Advertising Agencies Paid Search Agency Enterprise Management 49

seo.co

FEBRUARY 16, 2021

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Here are some of the must-follow digital marketing trends to look out for in 2021: Conversational Marketing. Furthermore, there are other influencer related trends that you can look out for in 2021.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

The Point

AUGUST 16, 2019

For example, use the subject line to describe the offer, and the preview text to deliver a key benefit or two: New Forrester Report on 2019 B2B Buyer Trends 7 key ways marketers should adapt to today’s buyer behavior. 5 Tips for More Effective Email Preview Text Click To Tweet.

Effectiveness 157

Effectiveness Tips Forrester CAN-SPAM 157

KoMarketing Associates

MARCH 26, 2019

The Society of Digital Agencies (SoDA) and Forrester Research recently teamed up to publish the “Global Digital Outlook” report for 2018-19, and statistics showed that AI technology and initiatives related to AI-driven digital experiences were at the top of marketers’ minds over the past 12 months.

Marketing Report 156

Marketing Report Activities Planning Paid Search Agency 156

Zoominfo

JUNE 11, 2021

alone, there were 24% more new business applications for tax IDs filed in 2020 than in 2019, according to the U.S. By comparison, from 2018 to 2019, there was a 0.3% Figure 1 : There were 24% more tax ID applications filed by businesses in 2020 compared to 2019. For example, in the U.S. Census Bureau. Source: U.S.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

alone, there were 24% more new business applications for tax IDs filed in 2020 than in 2019, according to the U.S. By comparison, from 2018 to 2019, there was a 0.3% Figure 1 : There were 24% more tax ID applications filed by businesses in 2020 compared to 2019. For example, in the U.S. Census Bureau. Source: U.S. Census Bureau.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

Zoominfo

OCTOBER 23, 2019

IDC predicts 40% of digital transformation initiatives will use AI services by 2019 ( source ). Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will replace 16% of U.S. Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will create 9% of new U.S.

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 51

Advertising Benchmark Video Marketing Marketing Report Analytics 51

Valasys

NOVEMBER 21, 2019

The B2B marketing world is dynamic & trends here are subject to very negative sentimental connotation – partially because they are ephemeral & partially because it’s very tough for the brands to extract & keep abreast with the B2B marketing trends & studies that every marketer should know about in real-time.

Planning 58

Planning Studies B2B Marketing Trends 58

Porch Group Media

SEPTEMBER 12, 2019

How to Optimize the Customer Experience – Strategies and Trends. In recent research by Econsultancy and Adobe, B2B and B2C marketers alike agree that optimizing the customer experience is one of the most exciting opportunities for 2019. . Forrester). Adobe Digital Trends Report). Adobe Digital Trends Report).

Trends 68

Trends Optimization Marketing & Strategy Peer-to-peer 68

SWZD

APRIL 9, 2019

Many of the following takeaways are known if you follow Gartner and Forrester (or even us!) The collective impact of these trends on B2B marketers will be tectonic in the next 2-3 years. Many of these important trends require more review and research. but worth reviewing. Here’s my take….

DemandBase 48

DemandBase Account Based Marketing ABM B2B Thought Leadership 48

DemandBase

JANUARY 3, 2019

With so many great events happening in 2019, narrowing down our list proved to be more difficult than ever. Mix and mingle with like-minded Financial Services marketers, all while staying up to date on the industry’s latest trends and technologies. Forrester B2B Forum. SiriusDecisions Summit & Tech Exchange. Adobe Summit.

Conference 55

Conference Account Based Marketing B2B Marketing B2B 55

Sprout Social

MAY 10, 2019

Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. Just like general online search trends, YouTube usage predominantly happens on a mobile device, with that total now amounting to more than 70% of all watch time.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

ClickZ

APRIL 29, 2020

30-second summary: While the marketing industry in 2019 was still highly fragmented, recent M&A activity in the past year indicates a continued trend toward consolidation. Forrester projections show spending on global marketing automation tech hit $13.4 Take consolidation. The dollar amounts are impressive. billion, by 2023.

Marketing Automation Services 129

Marketing Automation Services Work Management Marketing Management Budget Programs 129

ClickZ

NOVEMBER 28, 2019

We will continue to see a lot of discussion and insights around trust, and it will be one of the major trends for 2020. It was recently named as a leader in cross-channel campaign management (CCCM) by The Forrester Wave and was also identified as a leader in the Q3 2019 Gartner Magic Quadrant for CRM Lead Management.

Marketing Automation Services 104

Marketing Automation Services Work Management Marketing Management Trends 104

Aberdeen

NOVEMBER 14, 2019

We cover a 2019 market report on Global Buyer Intent Data Tools, the improved ROI of data-driven marketing, 2019 ABM benchmarks, B2B marketing predictions for 2020, and what’s working in intent-based strategies. In October, Acquire Market Research released its 2019 market report on Global Buyer Intent Data Tools.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

KoMarketing Associates

SEPTEMBER 10, 2019

This shows up clearly in search query data, like in the chart from Google Trends below. Forrester expects B2B ecommerce in the just United States to reach $1.8 Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 Marketing for B2B ecommerce gets almost no attention. trillion by 2023.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

InsightSquared

AUGUST 14, 2019

In 2019, artificial intelligence (AI) is prevalent in our everyday lives. To put it simply, being able to recognize patterns in sales consumer behavior helps predict future trends, allowing businesses to remain agile. This will enable sales teams to tackle complex sales, work more efficiently, and optimize the use of their resources.

Sales Management 228

Sales Management Marketing AI Process Top of Funnel 228

Zoominfo

AUGUST 12, 2018

IDC predicts 40% of digital transformation initiatives will use AI services by 2019 ( source ). Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will replace 16% of U.S. Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will create 9% of new U.S.

Marketing AI 150

Marketing AI Statistics Enterprise Management Work Management 150

Vidyard

APRIL 8, 2021

Trend forecasting from analysts like Forrester views using video for sales moving from “test” to “invest” and an imperative part of any sales journey. Reps had to rely heavily on Zoom calls, virtual event experiences , and asynchronous video messaging. Customer and employee expectations and preferences have changed forever.

Advertising Benchmark 79

Advertising Benchmark Video Marketing Forrester Forecasting 79

Zoominfo

OCTOBER 23, 2019

IDC predicts 40% of digital transformation initiatives will use AI services by 2019 ( source ). Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will replace 16% of U.S. Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will create 9% of new U.S.

Marketing AI 100

Marketing AI Statistics Enterprise Management Work Management 100

Vidyard

APRIL 8, 2021

Trend forecasting from analysts like Forrester views using video for sales moving from “test” to “invest” and an imperative part of any sales journey. Reps had to rely heavily on Zoom calls, virtual event experiences , and asynchronous video messaging. Customer and employee expectations and preferences have changed forever.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Forrester Forecasting 65

Hubspot

NOVEMBER 12, 2018

Retail blogs can keep you updated on the industry’s latest stories and prepare you for the upcoming trends that will transform the industry in 2019 and beyond. They mostly cover topics like technology, trends, marketing, eCommerce, payments, mobile, logistics, corporate news, loss prevention, and the holidays. Forrester Retail.

Enterprise Management 75

Enterprise Management Forrester eCommerce Best Practices 75

Exo B2B

JUNE 18, 2019

Lynda St-Arneault managed to sort out these trends which you will see, are very ‘2010’. But not for the most recent study “ 2019 social media marketing industry report ” by Michael A. Above, the maturity according to CMI and below, according to Forrester. Almost ten years… It’s an eternity in our post 2.0

Social Media 53

Social Media Emarketing Forrester Media 53

BenchmarkONE

MARCH 22, 2019

The blog behind the world’s best-selling CRM platform, the Salesforce Blog offers insights and trends in marketing, analytics, sales and service. Required Reading: Where is CRM Headed in 2019? Required Reading: Six Ways to Help Your Sales Team Be Aggressive but Not Pushy 4 Killer Closing Strategies to Skyrocket Sales. Salesforce Blog.

CRM 74

CRM Forrester Small Business Marketing Digital Transformation 74

Seismic

DECEMBER 9, 2021

Here are three key trends that will define enablement in the coming year: The buyers will call the shots on whether or not there is any value to in-person engagement, leading to a heavily digital, but hybrid, model The function of enablement is rapidly maturing and its remit continues to grow well beyond enabling only the sales function.

Research 52

Research Work Management Marketing Management Marketing Analytics Tools 52

DemandBase

NOVEMBER 3, 2019

The Marketing Technology Landscape created by Scott Brinker & Chiefmartec.com is a case in point — back in 2017, they branded it the ‘Martech 5000’ but the number of technologies kept growing; fast-forward to 2019 and it’s over 7000! Can you choose from this many options? USING THE RIGHT MARKETING TECHNOLOGY MAKES A DIFFERENCE IN ABM.

Account Based Marketing 56

Account Based Marketing ABM DemandBase Forrester 56

Only B2B

FEBRUARY 16, 2022

If you look at the most recent B2B market trends, you can notice how much has changed in such a short time. Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. The B2B landscape has changed dramatically between 2019 and 2021. As an example—.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Content4Demand

NOVEMBER 5, 2021

His groundbreaking work in intent monitoring earned him the B2B Innovator People’s Choice Award in 2019. Proved that intent data enhances ABM by determining targets’ interests, identifying trends for sales or marketing action and enabling the team to place the right targets in front of the right people at the right time.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Golden Spiral

APRIL 18, 2019

It analyzes data to identify key trends and issues, and works with vendor leadership to improve solutions. That’s why it’s important to be well-informed of the latest trends affecting security issues. 2019 Cybersecurity Almanac. Cybersecurity Lists for 2019. Industry Reports. Cybersecurity Ventures. Cybercrime Magazine.

Work Management 102

Work Management Marketing Management Research Organization 102

Content4Demand

JULY 11, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. Just Released: The 2019 #B2BSMX Agenda. Scope out the most relevant breakout sessions with executives from Drift, Thomson Reuters, Forrester, HubSpot and more. Killer Serial. August Agenda Alert. Haven’t registered yet?

Content 58

Content Storytelling Advertising Benchmark Forrester 58

Content4Demand

JANUARY 9, 2020

At the 2019 conference, keynote speaker Steve Casey, Principal Analyst at Forrester Research , shared some startling research about the impact of putting content behind gates: 81% of surveyed Millennials and Gen-Xers had decided not to download offered content because they didn’t want to fill out a form.

Top of Funnel 66

Top of Funnel Verticals Digital Marketing Funnels Content 66

Porch Group Media

JANUARY 26, 2021

According to a report by Adobe and Econsultancy, 39% of marketers believe that optimizing the customer experience is the biggest opportunity for businesses in 2019. Teens use these frequently, with 70% using these channels more than once a day. Click here to learn more. Interested in more great resources? first appeared on V12.

Demand 69

Demand Marketing Budget Mobile Marketing Marketing Budget Creation 69

ClickZ

JANUARY 22, 2020

Unfortunately, this only means that marketers have to spend a significant amount of time keeping up with news trends to entice the customer, rather than focusing on different ways to drive revenue. The current marketing landscape can often defined as an unpredictable sector, where the customer is ever evolving.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Content4Demand

JANUARY 29, 2019

Despite the risks, Forrester anticipates that more CMOs will take leaps in their campaign strategies, focusing on divisive topics and current events for inspiration. Tapping into these points of conflict and contention, Forrester notes, will “spark consumer energy.”. Where Are the Brave B2B Marketers?

B2B Marketing 46

B2B Marketing B2B Forrester Advertising Agencies 46