Webbiquity

SEPTEMBER 19, 2017

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. In other words, solid marketing practices tend to produce solid marketing results. The team at CoSchedule asked marketers 10 questions.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Hubspot

JANUARY 24, 2018

It's the start of a new year, and there couldn't be a better time to look ahead at what the next 12 months might hold for video marketers. The respondents consisted of both marketing professionals and online consumers. The State of Video Marketing in 2018. Marketers rely on video to help them do their jobs.

Video Marketing 101

Video Marketing Planning Dwell Paid Search Agency 101

Envy

JANUARY 28, 2018

Curious as to what the new year has in store for B2B marketing? Experts predict that this will be the year of Account Based Marketing (ABM). Of course, AI-based marketing and social media videos are still firmly on that upward trajectory. Marketing Automation. Influencer marketing. And for a good reason.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Hubspot

MARCH 26, 2019

YouTube is the second largest search engine, with over 1.8 billion users per month -- so it's an undeniably powerful channel for your marketing efforts. However, if you don't use YouTube for your current marketing strategy, you're not alone. small businesses use YouTube to reach their audience. Include a CTA.

Youtube 101

Youtube Template Viral Marketing Video Marketing 101

EMagine B2B Blog

DECEMBER 3, 2018

Believe it or not, 2018 happened to be one of the most active years for SEO changes. We’ve had major changes to search in the past, but the search landscape has never evolved so drastically or quickly as it did in 2018. 2018’s Biggest Takeaway. In 2018 we don’t just compete with traditional competitors.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

EMagine B2B Blog

DECEMBER 3, 2018

Believe it or not, 2018 happened to be one of the most active years for SEO changes. We’ve had major changes to search in the past, but the search landscape has never evolved so drastically or quickly as it did in 2018. 2018’s Biggest Takeaway. In 2018 we don’t just compete with traditional competitors.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

KoMarketing Associates

JANUARY 8, 2019

Social media marketing continues to be a prominent tactic for marketers, but which social networks do customers turn to the most? This was followed by YouTube (75 percent) and Instagram (53 percent). Marketing Executives and Social Media Use.

Social Media 120

Social Media Customer Surveys Facebook Social Marketing 120

PureB2B

FEBRUARY 6, 2018

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. Additionally, advancing technology has heightened consumer expectations for customer experience. Additionally, advancing technology has heightened consumer expectations for customer experience.

Lead Generation 94

Lead Generation Marketing AI Sales Qualified Leads Lead Scoring 94

Hubspot

AUGUST 2, 2018

Online Advertising: Everything You Need to Know in 2018. If you don’t know what Facebook’s collection, dynamic, lead, or messenger ads are, here’s a quick rundown of them: Collection Ads promote your products, allowing potential customers to learn about your product without leaving Facebook. Paid Search Advertising. With over 3.5

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Leadspace

FEBRUARY 19, 2018

While many B2B marketing strategies have changed over the years, marketing goals have stayed the same: more leads, more sales, and more ROI. Thankfully, there are plenty of ways that B2B businesses can still achieve their marketing goals in today’s marketplace. Here are ten of the best strategies for B2B marketing in 2018.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Hubspot

MARCH 14, 2018

Every day, five billion YouTube videos are watched around the world. The average YouTube session by any one viewer is roughly 40 minutes, up 50% from the previous year, according to Omnicore. Well, YouTube isn't just for amateur filmmakers and people videotaping their zainy housepets anymore. How to Make Money on YouTube.

Youtube 77

Youtube Advertising Agencies Adwords Mobile Advertising 77

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Set goals for video marketing. Set goals for video marketing.

Social Media 144

Social Media Social Marketing Video Marketing Paid Search Agency 144

Strategic-IC

JANUARY 29, 2018

We explore the 2017 HubSpot State of Inbound to see how content marketing may evolve in 2018 and discuss how B2B marketers can get ahead of potential trends. According to the 2017 HubSpot State of Inbound, ‘developing content’ is still a key marketing challenge. Related: 2. Visual content is on the rise.

Marketing AI 80

Marketing AI Marketing & Strategy Content Distribution 80

ClearVoice

NOVEMBER 21, 2018

Yes, content marketing is stressful. We know the headaches that come along with being responsible for digital marketing efforts. So many great things have happened in 2018 that make it easier for you to do your job. Let's count together the content marketing updates the year has bestowed upon us. ” Email.

Paid Content 53

Paid Content Content Marketing Copyright Paid Search Agency 53

Brandwatch Marketing

MARCH 7, 2023

And it comes as a great fact sheet to give context to your social media marketing efforts. For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. Social media statistics For context, as of April 2018, total worldwide population is 7.6

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Marketing Insider Group

SEPTEMBER 16, 2020

And time to update your LinkedIn Marketing Strategy ! It identified “LinkedIn Stories” as an important search trend for us in marketing. LinkedIn first launched a Stories feature back in 2018 called Student Voices. Think of how short bites of content best fit into your brand’s broader content marketing strategy. .

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

PureB2B

FEBRUARY 6, 2018

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. Additionally, advancing technology has heightened consumer expectations for customer experience. Additionally, advancing technology has heightened consumer expectations for customer experience.

Lead Generation 62

Lead Generation Marketing AI Lead Scoring Lead Ranking 62

Scoop.it

DECEMBER 28, 2023

From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. Content marketing is, without a doubt, one of the best ways to achieve this goal. Let’s dive in.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Heinz Marketing

MAY 26, 2020

By Pei-Ming Tokuda , Marketing Intern at Heinz Marketing. At first you may feel inclined to use them all, but each platform can cater to different types of marketing strategies. For a B2C company, it can be used to show your products and encourage your customers to do the same as a form of advertising.

Social Media 120

Social Media Social Marketing Media Paid Search Agency 120

ClickZ

JULY 18, 2019

Marin Software surveyed nearly 500 digital marketing decision makers in May and June of 2019. The survey included marketers from B2B and B2C companies, each of whom are responsible for an annual digital advertising spend of between $1-9 million (69%) and 10M-49M (31%). Google, YouTube and Amazon top the list of most trusted publishers.

Paid Search Agency 110

Paid Search Agency Spending Ads Amazon 110

Sprout Social

NOVEMBER 26, 2018

Fast forward to present day where a social presence is an expectation for businesses, with 80% of marketers relying on social media to raise brand awareness. If you’re starting from scratch, the following list of social media marketing basics can help get your presence off the ground. Pick your social channels.

Social Media 106

Social Media Social Marketing Media Business 106

Schubert B2B

JANUARY 2, 2018

Companies across the globe continue to use social media as a vital part of their marketing strategy — creating content to connect and engage their audience. Marketers have found their stride on social media, and B2B activity on Twitter, Facebook and other platforms has increased significantly in the past year. Augmented Reality.

Social Media 67

Social Media Trends Media B2B 67

ClearVoice

SEPTEMBER 4, 2020

Finding reliable content marketing statistics and data on which you can base your marketing decisions can be difficult — but it’s not impossible. Use this list of research and data to help you make wise and informed content marketing decisions. Content marketing statistics for SEO. Content Marketing Institute ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Exo B2B

OCTOBER 16, 2020

This time around we decided to change our formula and are presenting our Top 20 of 2020 in marketing expertise early this fall. The context is no longer the same for marketing expertise. This pandemic changed everything, including not publishing our top 20 this spring. It also changed our work methods and thus, the hierarchy.

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Hubspot

APRIL 12, 2021

This is the same principle behind performance marketing. Let's dive into how performance marketing works, its benefits, and the tools you can use to implement it in your strategy. Performance marketing places the power back into advertisers' hands. Is affiliate marketing the same as performance marketing?

Paid Content 92

Paid Content Work Management Advertising Agencies Paid Search Agency 92

Exo B2B

APRIL 11, 2019

We’re returning to a familiar theme just as Spring arrives: our top 30 marketing influencers for 2019. With great enthusiasm, we’ve scouted blogs on B2C and B2B marketing sites. One of them, Lee Odden , the undisputed marketing expert, did a great job of talking about the subject with a post that must absolutely be read.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

TrustRadius Marketing

NOVEMBER 1, 2018

With 2019 looming, 2018’s digital marketing landscape has seen trends that picked up in 2017 gain even more momentum. Video content, influencer marketing, outreach on social channels, augmented reality, SEO, and data-driven advertising strategies continue to be leading tools of choice for savvy brand-builders. .

Social Media 40

Social Media Work Management Marketing Management Social Marketing 40

Hubspot

AUGUST 7, 2018

Internet use is increasing worldwide every day -- in fact, over four billion people around the world use the internet, as of 2018. Marketing is, and always has been, about reaching customers where they are. The answer is internet marketing. What is Internet/Online Marketing?

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

SmartBug Media

DECEMBER 3, 2019

Inbound marketing is more than a buzzword. It’s a way of life for marketers, and it’s undoubtedly the most effective form of marketing used today. The question is, where did inbound marketing come from? And how did it evolve into the marketing powerhouse it is now? First, Some History. According to Peter F.

Inbound Marketing 93

Inbound Marketing Top of Funnel Paid Search Agency Hubspot 93

Matchcraft

MARCH 28, 2023

With a possible recession on the horizon, many firms are facing a decrease in consumer spending, leaving them fighting for a share of the market. With the popularity of video content on platforms like YouTube and Tiktok, advertisers are finding new ways to reach their audience through video ads.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

ClearVoice

NOVEMBER 2, 2018

Consider this scenario: You are super stoked to attend an upcoming marketing conference. It happens… There are dozens of marketing conferences to choose from each year, but not all have the same caliber, audience or takeaways. Has your marketing team made plans yet? contentmarketing #marketing Click To Tweet.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Kevin Indig

NOVEMBER 13, 2023

Shot : On November 1st, The Verge published 8,855 words about SEOs ruining the internet. All 3 players - SEOs, publishers and Google - have a role to play in the decay of the web. Most teams look only at search volume but not customer research anymore. From 2008 to 2018, US publisher revenue nosedived from $37.8b

Paid Content 59

Paid Content Content Adsense CAN-SPAM 59

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? Programmatic direct is buying a guaranteed number of ad impressions on specific websites or from selected publishers. While this assures ad space on specific publisher sites, it isn’t as good when it comes to audience targeting.

Advertising Agencies 111

Advertising Agencies Paid Content Cost Per Thousand Advertisements 111

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

Campaigns 138

Campaigns Planning Paid Search Agency Advertising Agencies 138

Vidyard

MAY 21, 2021

The goal of the CTA is ultimately to have site visitors give you contact information or convert to a marketing qualified lead by engaging with more of your content–driving up their lead score. These can include things like customer testimonial videos, along with in-depth product demos. So What Kind of CTA Should You Use?

Top of Funnel 132

Top of Funnel Video Marketing Examples Webinar Metrics 132

seo.co

JANUARY 10, 2022

The same old digital marketing methods won’t work any longer. Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. This makes it practically indispensable for companies to incorporate digital marketing in their marketing strategies.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. It’s a massive market size to not be a part of, and definitely, the biggest reason why you should invest in digital marketing. Eighty-seven.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174