Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions. Voice-powered Everything.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

The Lead Agency

MAY 13, 2024

Turn mobile-friendly B2B websites into mobile-responsive marketing tools The mobile-first website movement has been a key ranking strategy since pre-2015. Website browsing trends had begun to flip: desktop was down, and mobile web search was on an upward trajectory that we all knew would never be topped by desktop again.

Design 62

Design Marketing Websites Paid Search Agency B2B 62

Content Standard

JANUARY 13, 2016

Call it the Age of Mobile Marketing. Mobile reached a tipping point in 2015, surpassing the old-fashioned desktop as the most-used digital platform, according to Mary Meeker’s Internet Trends report. All that smartphone activity spawned new mobile marketing trends that will continue to flourish.

Mobile Marketing 41

Mobile Marketing Trends Verticals Eye-Tracking 41

KoMarketing Associates

MAY 16, 2018

Marketers continue to increase the amount of money they spend on digital video content, but how much of it is original? To find out, IAB recently conducted the “Digital Content NewFronts: Video Ad Spend Study 2018” report. This is a 68 percent year-over-year increase dating back to 2016. million will go toward original content.

Spending 194

Spending Studies Video Marketing Budget Programs 194

The Point

DECEMBER 12, 2017

Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. Here’s my take on some of the key findings from the report: Digital ad spending increased 14% since 2016, compared to virtually zero growth (0.6%) in traditional ad spending.

CMO 218

CMO Customer Surveys Analytics Planning 218

Convince & Convert

MARCH 15, 2016

Edison first waived the flag on the explosive growth of podcasts in last year’s Infinite Dial study, but their new, 2016 podcast statistics show that momentum is building for the medium. The report is bursting with fascinating statistics, and not just about podcasts but also about online radio, streaming, social media, and beyond.

Statistics 115

Statistics Broadcasting Correlation Amazon 115

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article.

Statistics 82

Statistics Video Marketing Work Management Paid Search Agency 82

KoMarketing Associates

JULY 18, 2018

As B2B marketers begin to invest more in video content, new research suggests that they are turning to data and analytics to measure their performance along the way. Vidyard recently conducted the “2018 Video in Business Benchmark Report” and found that 36 percent of businesses now use intermediate or advanced video analytics.

Video Marketing 152

Video Marketing B2B Marketing B2B Paid Search Agency 152

KoMarketing Associates

JUNE 26, 2018

New data suggests that more marketers are now conducting their own original research, but what are the key benefits of doing so? The majority of marketers (46 percent) claimed that their research met the majority of or all of their expectations, and 92 percent said they intended to conduct original research again within the next 12 months.

Research 150

Research Digital Marketing Funnels Funnel Advertising Mobile Advertising 150

Porch Group Media

MAY 14, 2019

Mobile Location Marketing for Quick Service Restaurants. In a survey compiled by the National Center for Health Statistics shows between 2013 and 2016, more than 36 percent of adults – or more than 1 in 3 – consume fast food on a given day. Types of Location Based Marketing. Around 17 percent of U.S.

Mobile Marketing 40

Mobile Marketing Service Planning Allocation 40

Optinmonster

AUGUST 19, 2023

Are you in search of affiliate marketing statistics to boost your earnings? Learning about the latest affiliate marketing statistics will help you optimize your strategies and stay ahead of the curve. This is a big increase from $13 billion in 2016. The future also looks bright for affiliate marketing. market share.

Statistics 56

Statistics Cost per Acquisition Advertising Agencies Cost Per Click 56

Hinge Marketing

JANUARY 8, 2016

It’s 2016 already! Online marketing in 2015 gave us a glimpse of what’s going to be important in the coming year. Online marketing trends will focus around a few key areas. Here are the top four trends for online marketing in 2016. Interactive content will play an increased role in 2016.

Online Marketing 48

Online Marketing Webinar Metrics Trends Planning 48

Martech

FEBRUARY 22, 2023

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. ad campaigns and creator marketing activations. Google knows this.

B2B Marketing 115

B2B Marketing B2B Enterprise Management Paid Search Agency 115

Onalytica B2B

MAY 12, 2016

billion in 2018: VR technology has evolved dramatically in recent years, companies like Samsung, Sony, Google and Oculus and HTC are now all names associated with VR for gaming, social and mobile platforms. Below is the top 50, if you want to see who ranks from 50-100 be sure to download the full report by clicking the download button below.

Work Management 0

Work Management Brand Identity Branding Lead Scoring 0

KoMarketing Associates

NOVEMBER 3, 2016

Email marketing professionals know how important timing can be in terms of campaign success. That being said, a report from Yesmail revealed that in the second quarter of 2016, Thursday was the best day for sending email marketing campaigns. That said, B2B marketers can still take note of this behavior pattern.

Email Marketing 120

Email Marketing B2B Marketing Campaigns Planning 120

Webbiquity

AUGUST 3, 2021

Those are just a few of the findings from the recently-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. A recent post here detailed 12 Fascinating Facts About Global Internet Use in 2021 , compiled from that report. billion access social media sites at least on occasion using a mobile device.

Social Media 175

Social Media Spyware Wikipedia Correlation 175

KEO Marketing

DECEMBER 10, 2015

Marketers who want to lay the foundation for a successful New Year are likely reviewing their results from the current year and identifying what worked, and what didn’t. During this process, it is helpful to explore the latest industry trends and research tactics being used by successful marketers right now.

Inbound Marketing 48

Inbound Marketing Trends B2B Marketing Planning 48

KoMarketing Associates

MAY 30, 2017

Slideshare can be an excellent resource for B2B marketers looking to showcase expertise, and provide a way to share thought leadership and information. But perhaps most importantly in B2B marketing, Slideshare can be a valuable destination for learning and improving B2B digital marketing programs. We hope you agree.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

Valasys

APRIL 24, 2024

Finalized in December 2023, this acquisition underscores Apple’s growing focus on AI development for its mobile devices. Datakalab, founded in 2016, boasts expertise in creating low-power AI algorithms specifically designed for smartphones and tablets. This news is sourced.

Startups 40

Startups Lead Ranking Acquisitions Customer Satisfaction 40

KEO Marketing

JANUARY 26, 2016

In many ways, 2015 was a banner year for marketers who follow best practices for SEO, web analytics, and social media marketing. We’ll pay special attention to how those changes might influence your search marketing strategies throughout the new year. Mobile-friendly sites rank higher.

Search Marketing 48

Search Marketing Marketing Strategy Marketing & Strategy Adwords 48

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. minutes long, 33% shorter than 2017’s 6.07 52% are using both vs. 37% in 2017.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Marketing Report Analytics 81

KoMarketing Associates

JANUARY 19, 2017

Companies use a wide range of tactics to reach out to their target audiences, but the “AdReaction: Engaging Gen X, Y and Z” report from Kantar and Millward Brown suggests that digital marketing techniques resonate according to generation. Using Digital Marketing to Connect with Millennials.

Tactics 120

Tactics Generation Mobile Advertising Paid Search Agency 120

Contently

JUNE 3, 2016

This year, that day was June 1, when venture capitalist Mary Meeker and her firm KPCB released their annual Internet Trends Report. don’t skimp when it comes to analyzing how the internet shapes the global economy—the 2016 SlideShare comes in at a hefty 213 pages. Meeker and co. We’re nearing a smartphones saturation.

Internet Marketing 60

Internet Marketing Marketing Report Trends Paid Search Agency 60

Brandwatch Marketing

MARCH 7, 2023

And it comes as a great fact sheet to give context to your social media marketing efforts. For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. ” image=”[link] what we found out from years of research in this free report.[/bw_banner_cta]

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. eMarketer ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. minutes long, 33% shorter than 2017’s 6.07 52% are using both vs. 37% in 2017.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

KoMarketing Associates

SEPTEMBER 1, 2016

B2B marketers face a similar challenge. percent) use their mobile device to access social media applications. When thinking about leveraging social media to enter the China market, these three are the most important platforms to consider. B2B Marketing Takeaway. According to DCCI Internet Data Center, 92.8

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

Content Standard

APRIL 4, 2016

Email marketing will be the channel that’s most invested in for 2016 , says 76 percent of marketers (up 13 percent from 2015). In my previous article on email marketing tips , I gave six tips to increase your ROI on emails. Email is really the only channel that you completely own as a marketer.

ROI 50

ROI Email Marketing Tips CTR 50

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Brightedge

AUGUST 8, 2022

Mobile search traffic has exceeded that of desktop since at least 2016. BrightEdge data shows that 62% of all web traffic is from mobile devices and tablets. Google has increasingly moved towards a model that prioritizes mobile experience. Mobile SEO is a technical but well-understood and largely straightforward process.

Optimization 105

Optimization SEO Mobile Marketing Traffic 105

ClearVoice

MARCH 6, 2019

Your success as a freelancer or as a content marketer depends in many ways on your ability to stay informed about the most current content marketing trends and examples. Marketers are adjusting strategies to focus on stories. Since 2016, use of stories has increased by 987 percent.

Trends 109

Trends Examples Content Marketing Verticals 109

Contently

APRIL 19, 2017

In 2016, Facebook accounted for almost two-thirds of all social media ad spending. Expect that share to increase because, according to a recent BI Intelligence report , the network has added a million more advertisers to its already sizable roster in the last seven months. Facebook’s mobile transformation is almost complete.

Social Media 167

Social Media Trends Emarketing Media 167

Content Standard

NOVEMBER 28, 2016

Now here’s a Grinch-like statement: if you’re just now starting your holiday mobile marketing plans, it’s already too late. By now, marketers understand that digital marketing is important for holiday shopping. Boost Your Mobile Strategy All Year Long. Get Mobile-Friendly.

Mobile Marketing 40

Mobile Marketing Planning Marketing & Strategy Paid Search Agency 40

Content Standard

SEPTEMBER 2, 2016

The 2016 season is the first year the league will live stream some of its games via social media. With that comes incredible opportunities for video marketing through social networks, assuming efforts to expand live video production and consumption work as planned. But that seems all but given nowadays. Let’s review the options.

Video Marketing 70

Video Marketing Planning Best Practices Paid Search Agency 70

Onalytica B2B

MAY 26, 2016

Edtech is one of the fastest growing sectors and with new companies flooding to the market all the time, edtech innovation is likely to accelerate in the coming years. Below is the top 50, if you want to see who ranks from 50-200 be sure to download the full report by clicking the download button below. Download The Full Report.

Brand Identity 101

Brand Identity Branding Lead Scoring Lead Ranking 101

Adobe Experience Cloud Blog

OCTOBER 13, 2016

Author: Ellen Gomes Beyond its iconic Hollywood sign, the very on-trend, high-end shops of Rodeo Drive, and the allure of its celebrities, Los Angeles is gearing up for an awesome marketing conference—2016 &THEN, the Direct Marketing Association’s (DMA) annual event. Marketing Presentations.

Marketing AI 48

Marketing AI Marketo Work Management Thought Leadership 48

Content Standard

NOVEMBER 30, 2015

Mobile is indisputably the next big marketing platform. As eMarketer predicts , US mobile programmatic ad spending will reach $9.33 Moreover, mobile usage has surpassed desktop in the US: Sixty percent of activity on digital platforms occurs on smartphones and tablets, according to comScore.

Mobile Marketing 45

Mobile Marketing Paid Search Agency Advertising Agencies Mobile Advertising 45