ANNUITAS

SEPTEMBER 22, 2016

If there was a Marketing Automation soiree, I’d be the host. As a marketing automation consultant and a marketing technologist at heart, I work with technology all day, every day. The platforms today can enable just about any marketing task, including automation.

Marketing Automation Services 124

Marketing Automation Services Marketing Automation Automation Email Marketing 124

ANNUITAS

DECEMBER 8, 2015

It seems like a millisecond ago, my team and I were assembled at our 2015 kick-off making plans for the coming year and alas here we again, the end of another year and looking forward to 2016. Investment in marketing skill set is essential in 2016. This will never work as technology is not, nor never will be, a strategy.

B2B Marketing 100

B2B Marketing Planning B2B Work Management 100

ANNUITAS

SEPTEMBER 22, 2016

If there was a Marketing Automation soiree, I’d be the host. As a marketing automation consultant and a marketing technologist at heart, I work with technology all day, every day. The platforms today can enable just about any marketing task, including automation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

The Point

DECEMBER 16, 2015

Research company TrustRadius just published their new edition of the “Buyer’s Guide to Marketing Automation Software,” and it’s a doozy. Let’s face it, most martech “guides” are written by, well, marketers, and are either sponsored by or authored by the technology vendors themselves, so the content needs to be read with a critical eye.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Planning 100

Biznology

DECEMBER 22, 2015

Pre-order Outside-In Marketing by James Mathewson and Mike Moran. . Keep your eyes on programmatic ad buying in 2016. 3) Marketing Automation Software (MAS) for the Rest of Us. Until now, marketing automation software has only been accessible, affordable, and viable to enterprises. Happy 2016.

Enterprise Management 80

Enterprise Management Online Marketing Work Management Marketing Automation Services 80

Customer Experience Matrix

NOVEMBER 14, 2016

A quick check of financial reports shows those are just fine: the company is expecting about 45% revenue increase for 2016.) Using free versions to grow marketing automation has consistently failed in the past, probably because people attracted by a free system aren't willing to do the substantial work needed for marketing automation success.

Marketing Automation Services 0

Marketing Automation Services Hubspot Conference Marketing Automation 0

Adobe Experience Cloud Blog

JANUARY 3, 2017

Here’s a list of our top 10 performing blogs for 2016, brought to you by me and unsuspectingly chosen by you: Measure the ROI of Digital Advertising Beyond Revenue Impact. 4 Reasons Why Marketing Automation Fails. 4 Reasons Why Marketing Automation Fails. Was it a marketing automation fail?

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Marketing Insider Group

OCTOBER 12, 2015

No, it’s time for content prognosticators and marketing futurists to get out their crystal balls and start predicting the biggest trends for content marketing for 2016. Here’s a quick review: My Previous Marketing Predictions. But I’m still very hopeful and optimistic for the future of marketing!

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

Martech Advisor

OCTOBER 28, 2019

Marketing automation can be an invaluable tool for B2B and B2C businesses. A recent study by Communigator and Smart Insights has revealed just 2% of B2B marketers use marketing automation to its full potential. Simon Moss, the Marketing Director of Communigator discusses these findings.

Marketing Automation Services 68

Marketing Automation Services Marketing Automation Automation B2B Marketing 68

Lattice

NOVEMBER 18, 2015

And who among us doesn’t need to hit the ground running in 2016? How Predictive Marketing Works. Modern marketers already have a wealth of knowledge about their customers and prospects in their CRM and marketing automation systems. Top Marketing Challenges in 2016.

Top of Funnel 100

Top of Funnel Analytics Demand Lead Scoring 100

Convince & Convert

JANUARY 11, 2016

The biggest challenge B2B marketer will face in 2016 is the same as 2015, ’14 and ’13 before it. Process alone is the greatest gap we see in today’s modern marketing environments. The “slow” trend needs to creep into marketing in a big way for 2016. Want to take a guess what it is?

Marketing Automation Services 98

Marketing Automation Services Buyer Personas Education Barriers 98

xiQ

SEPTEMBER 19, 2016

xiQ Wins Prestigious 2016 Content Marketing Award. Sept 19, 2016 — xiQ, Inc., a leader in real-time personalized market intelligence, is pleased to announce that it is the recipient of the 2016 Content Marketing Award for Best Integration of Mobile Devices in a Content Marketing Program.

Enterprise Management 62

Enterprise Management Marketing Automation Services Content Marketing Salesforce.com 62

LeadSquared

FEBRUARY 3, 2021

eCommerce marketing automation is an opportunity to speed up, simplify, and improve your sales and marketing tasks. 51% of companies are already using marketing automation of some sort. Here are five ways in which marketing automation can improve lead conversion rates in the e-commerce business.

Marketing Automation Services 52

Marketing Automation Services eCommerce Marketing Automation Automation 52

xiQ

SEPTEMBER 19, 2016

xiQ Wins Prestigious 2016 Content Marketing Award. Sept 19, 2016 — xiQ, Inc., a leader in real-time personalized market intelligence, is pleased to announce that it is the recipient of the 2016 Content Marketing Award for Best Integration of Mobile Devices in a Content Marketing Program.

Enterprise Management 54

Enterprise Management Marketing Automation Services Content Marketing Salesforce.com 54

Vidyard

NOVEMBER 14, 2016

Everyone loves talking about storytelling – your brand should have a story, your marketing should tell a story, even your sales team needs to structure their conversations like a good book, but what does that mean in the context of video? Elaine Ip (@_elaineip) November 9, 2016. iMEDIA Conference (@iMEDIA_yeg) November 9, 2016.

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

SugarCRM

MARCH 4, 2016

As we approach the end of the first quarter, it’s exciting to see some of the 2016 marketing predictions and trends from the top B2B marketers—including what our own CMO, Malinda Wilkinson shared—start to unfold. You can also check out all the marketing strategies savvy tech marketers are incorporating this year here.

CMO 50

CMO Marketing Automation Services Marketing & Strategy Newsletter 50

SnapApp

FEBRUARY 4, 2016

Here’s our guide to making the 2016 Annual SaaStr Conference the most beneficial for you. As a marketer, I feel like I can’t escape from the buzzwords surrounding customer success. Customer marketing is going to be the thing of 2016 (lucky for Influitive – Advocamp’s ticket sales must be through the roof).

Conference 59

Conference Marketing Management Marketing Automation Services Marketo 59

Vidyard

APRIL 19, 2016

KITCHENER – April 19, 2016 – Vidyard, the video intelligence platform for business, today announced it is a finalist in the “ Partner of the Year, LaunchPoint Technology ” category in the 2016 Marketo Revvie Awards. Marketo Revvie winners will be revealed during Day 2 of the Marketing Nation® Summit in Las Vegas on May 11, 2016.

Marketo 50

Marketo Bulldog Solutions Marketing Automation Services Advertising Agencies 50

BenchmarkONE

OCTOBER 22, 2018

You know that marketing automation works. Marketing automation is one of those categories. It’s a major shift that requires commitment and investment from various teams, including customer service, marketing, sales and whichever managers run those departments. But does your boss? Credit: Marketo.

Marketing Automation Services 50

Marketing Automation Services Stats Marketing Automation Paid Search Agency 50

Lead Liaison

JULY 8, 2016

Today I’ll share several of the email marketing elements you should be using in 2016, followed by an infographic filled with the latest strategies that you can implement into your next campaign. Today’s Top Email Marketing Trends and Strategies (Infographic). Today’s Top Email Marketing Trends and Strategies (Infographic).

Email Marketing 48

Email Marketing Lead Liaison Marketing & Strategy Trigger Marketing 48

Hinge Marketing

AUGUST 16, 2016

One of the emerging trends in marketing for AEC firms is marketing automation (MA). MA replaces high-touch, repetitive manual processes with automated ones; bringing forth a world of pre-defined sequences, triggers, actions and behaviors that start in social, web or email.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Trends Automation 48

Act-On

NOVEMBER 7, 2023

According to research from Scoop.it, only 34% of content marketers repost their content multiple times on social media. Many other social media management or marketing automation tools also offer re-sharing features, too. Don’t say you can’t afford this, either. Hiplay costs $5 a month. Even shoestring budgets can handle that.

Social Media 175

Social Media Top of Funnel Media Marketing Automation Services 175

ANNUITAS

JUNE 18, 2012

Approximately 12 years ago, a new technology emerged and a new software category called “marketing automation” was born. Since then, the marketing automation space has grown consistently and significantly, and is now is at the precipice of going mainstream. This is a great example for the marketing automation market.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ANNUITAS

JUNE 18, 2012

Approximately 12 years ago, a new technology emerged and a new software category called “marketing automation” was born. Since then, the marketing automation space has grown consistently and significantly, and is now is at the precipice of going mainstream. This is a great example for the marketing automation market.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

SnapApp

FEBRUARY 3, 2016

Here’s our guide to making the 2016 Annual SaaStr Conference the most beneficial for you. As a marketer, I feel like I can’t escape from the buzzwords surrounding customer success. Customer marketing is going to be the thing of 2016 (lucky for Influitive – Advocamp’s ticket sales must be through the roof). . Everstring.

Conference 48

Conference Marketing Management Marketing Automation Services Marketo 48

Adobe Experience Cloud Blog

OCTOBER 13, 2016

Author: Ellen Gomes Beyond its iconic Hollywood sign, the very on-trend, high-end shops of Rodeo Drive, and the allure of its celebrities, Los Angeles is gearing up for an awesome marketing conference—2016 &THEN, the Direct Marketing Association’s (DMA) annual event. Are you heading to 2016 &THEN?

Marketing AI 48

Marketing AI Marketo Work Management Thought Leadership 48

The Point

JULY 17, 2017

FINDING : 77% of respondents said they conduct a detailed ROI analysis before making a final decision – an 11% increase from 2016. IMPACT : Leverage marketing automation (through autoresponders, sales alerts, and other functionality) to ensure that all buyer inquiries are responded to promptly and systematically. Click To Tweet.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

SnapApp

MAY 2, 2016

Boston, MA – May 2, 2016 — SnapApp, provider of the leading SaaS platform used by B2B marketers to create, publish, manage, and measure interactive content , has delivered its Spring 2016 release. Click here to read more details on SnapApp Spring 2016 release. SnapApp Spring 2016 Enhancements.

Interactive Marketing 48

Interactive Marketing Press Digital Asset Management Campaigns 48

Content Standard

APRIL 4, 2016

Email marketing will be the channel that’s most invested in for 2016 , says 76 percent of marketers (up 13 percent from 2015). In my previous article on email marketing tips , I gave six tips to increase your ROI on emails. Email marketing tips with 19 email statistics that every marketer should know!

ROI 50

ROI Email Marketing Tips CTR 50

B2B Marketing Directions

MAY 5, 2024

This started to change in the early 2000s with the appearance of B2B marketing automation software applications, which enabled marketing to take responsibility for a larger portion of the B2B buying process.

Fulfillment 70

Fulfillment B2B Marketing B2B CMO 70

SnapApp

JANUARY 10, 2016

It’s a brand new year, which for many of us means brand new marketing initiatives. . Is interactive content one of the new tools you’re adding for 2016? . Consider incorporating one of the following 5 content types into your marketing mix this year. It could be as simple as “Test Your Marketing Automation Knowledge” quiz.

Top of Funnel 48

Top of Funnel Peer-to-peer Budget Programs Marketing Automation Services 48

Webbiquity

JANUARY 25, 2016

What will successful B2B marketers to be doing more of, or differently, in 2016? That question was recently posed to the expert contributors at the B2B Marketing Zone , and two dozen responded with a range of insights about content marketing, measuring results, employee advocacy, customer experience and other topics.

B2B Marketing 50

B2B Marketing Marketing Management B2B Thought Leadership Marketing Automation Services 50

Hinge Marketing

DECEMBER 8, 2015

2016 looks to be a volatile year in AEC marketing – not necessarily due to external forces, but rather internal old-school vs. new-school dynamics. For the past two years, I have identified the proliferation of content (video, blogs, webinars, speaking, writing, social sharing) as a top disruptor for AEC marketing.

Planning 48

Planning Trends Marketing Automation Services Marketing Analytics Tools 48

Webbiquity

MAY 5, 2020

The platform is a tool for sales professionals targeted at large enterprise manufacturing and medical device marketing and sales teams. The company offers a superior solution to its competitors through white-labeling the solution, plus ready integrations with CMS, CRM, and marketing automation systems. ” The Company.

CMS Development 176

CMS Development Enterprise Management Work Management Marketing Automation Services 176

SugarCRM

MAY 11, 2016

S MB Marketers with a MAP and supporting processes are nearly 3 times more likely to have strong communication with sales. Atlanta, GA – May 11, 2016 – Salesfusion , the leading marketing automation platform for small and mid-sized businesses, reported new survey results that detail the value that marketing automation delivers.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Work Management Studies 50

KoMarketing Associates

APRIL 3, 2017

This data suggests that B2B marketers still trust their own information over the analytics gathered from third-party resources. Data May Hold Back B2B Marketing Automation. According to a report published at the end of 2016, low-quality data is proving to be a barrier for B2B marketers, specifically those who use automation.

Marketing Report 120

Marketing Report B2B Marketing CRM B2B 120

distribion

FEBRUARY 8, 2017

What does white label mean, and why is white labeled marketing automation a vital technology for so many businesses? White-labeled automation. White labeling also works remarkably well for brands in need of marketing automation platforms. It’s there; your clients or local sales entities just don’t know it is.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Advertising Agencies Paid Search Agency 40