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Our Top 10 Blogs of 2016 at a Glance

Adobe Experience Cloud Blog

With so much information out there, it can be hard to keep tabs on what to keep tabs on throughout the year. However, because we publish our blogs every weekday, we understand that it can be hard to read every piece we publish. Did you know that worldwide, 21% of permission-based emails get sent to a spam folder or go missing?

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Survey: 3% of Customers Describe Marketing Emails as Personalized

KoMarketing Associates

Sixty-two percent of them believe the marketing emails are informative, while 27 percent consider them irrelevant. Thirty-six percent claim most company emails are spam, and just four percent said they were interactive. The Use of AI in B2B Marketing.

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5 Tips to Revamp Your 2016 Email Marketing Strategy

Hinge Marketing

Email marketing consistently has one of the highest ROIs and when done properly, is a powerful lead nurturing tool. As we are on the cusp of 2016, here are 5 tips to take to help revamp your email strategy in the coming year. SEE ALSO: Critical Email Marketing Do’s and Don’ts for Professional Services.

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I Like Big Stacks and I Cannot Lie

Lattice

If there’s one thing a marketing operations manager is passionate about, it’s their technology stack. So as we look towards 2016 and everyone begins to predict what the upcoming trends are, I wanted to understand what trends are in store for the beloved martech stack. So ladies and gents, in 2016 make sure your stack is round and big.

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Observations from the 2017 Marketo Summit

The Point

It’s been a tumultuous year for Marketo since being acquired by Vista Equity Partners in late 2016. How many software CEOs can pull off the “Ninja Pose of Awesomeness”?) Volume, left unchecked,” he continued, “can damage a brand.” BDR spam, anyone?). But here are my main observations from the week.

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7 MailChimp Alternatives (Our Feedback After Trying Them Out)

SendX

Their support can be really bad, and their pricing can be a worrisome venture as your email list size grows. Another thing to know is that MailChimp has shifted their focus and are no longer focusing on Email Marketing only. Forever Free Plan: Another major plus for the beginner Email Marketer. Let’s dive right in.

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Take back advertising revenues: digital boundaries can serve millions and earn billions

Biznology

If you had told Google and Facebook when they went public in 2004 and 2012 that they would capture one-fifth of global advertising revenues in 2016 they would have thought you were crazy. As these companies proved, new and disruptive technology platforms can capture huge revenues in the ad industry.