KoMarketing Associates

AUGUST 29, 2017

Getting started with Google Analytics is no small task. For those just starting out and viewing Google Analytics for the first time, it can be daunting. And, where do marketers find value in Google Analytics? And, where do marketers find value in Google Analytics? Where to Learn Google Analytics.

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150

KoMarketing Associates

DECEMBER 27, 2016

While our own analysis and experience helped to shape the themes chosen, so did the developments and experience from digital marketing professionals from around the world. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. From Stacy Thompson.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Webbiquity

FEBRUARY 6, 2018

As more than 50% of people now conduct searches from smartphones, Google is moving to mobile-first indexing. Mobile-first indexing means that Google will use the mobile version of your website for indexing. Therefore, being proactive about mobile-first indexing is critical to maintain brand visibility in search engine rankings.

Paid Search Agency 218

Paid Search Agency Mobile Advertising Mobile Marketing Business 218

Adobe Experience Cloud Blog

JANUARY 3, 2017

Here’s a list of our top 10 performing blogs for 2016, brought to you by me and unsuspectingly chosen by you: Measure the ROI of Digital Advertising Beyond Revenue Impact. Even if you’re a consumer marketer, people do research on your company and products long before they decide to make a purchase. His recommended tactics?

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

KoMarketing Associates

JULY 18, 2018

As B2B marketers begin to invest more in video content, new research suggests that they are turning to data and analytics to measure their performance along the way. Vidyard recently conducted the “2018 Video in Business Benchmark Report” and found that 36 percent of businesses now use intermediate or advanced video analytics.

Video Marketing 152

Video Marketing B2B Marketing B2B Paid Search Agency 152

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

SendX

NOVEMBER 10, 2020

“Email marketing is dead!” That’s what some marketers would say. The pace of technology’s innovation as well as the number of resources that are available to marketers today is extraordinary. However, if there’s just one category that continues to perform really well, year after year, it’s email marketing.

Email Marketing 355

Email Marketing Planning Tips Paid Search Agency 355

Adobe Experience Cloud Blog

OCTOBER 13, 2016

Author: Ellen Gomes Beyond its iconic Hollywood sign, the very on-trend, high-end shops of Rodeo Drive, and the allure of its celebrities, Los Angeles is gearing up for an awesome marketing conference—2016 &THEN, the Direct Marketing Association’s (DMA) annual event. Marketing Presentations.

Marketing AI 48

Marketing AI Marketo Work Management Thought Leadership 48

Brandwatch Marketing

MARCH 7, 2023

And it comes as a great fact sheet to give context to your social media marketing efforts. For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. billion views YouTube sees around 1,148bn mobile video views per day In 2014, the most searched term was music.

Statistics 98

Statistics Social Media Media Mobile Advertising 98

KEO Marketing

JANUARY 26, 2016

In many ways, 2015 was a banner year for marketers who follow best practices for SEO, web analytics, and social media marketing. We’ll pay special attention to how those changes might influence your search marketing strategies throughout the new year. Mobile-friendly sites rank higher.

Search Marketing 48

Search Marketing Marketing & Strategy Marketing Strategy Adwords 48

Webbiquity

FEBRUARY 13, 2018

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). We’re now long past the days of having to “sell” business executives on the value of social media for marketing. WordStream ).

Social Media 228

Social Media Stats Social Marketing Paid Search Agency 228

KEO Marketing

FEBRUARY 17, 2016

Latest Guide Shows How to Connect Mobile Tactics to Overarching Digital Marketing Strategy for B2B Brands. Phoenix, AZ ( February 17, 2016 ) – KEO Marketing, a full-service business-to-business (B2B) marketing agency, just launched its Marketer’s Guide: 5 Steps to a Results-Driven B2B Mobile Marketing Strategy.

Mobile Marketing 48

Mobile Marketing Advertising Agencies B2B Marketing Paid Search Agency 48

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. minutes long, 33% shorter than 2017’s 6.07 52% are using both vs. 37% in 2017.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Marketing Report Analytics 81

Brightedge

AUGUST 8, 2022

Mobile search traffic has exceeded that of desktop since at least 2016. BrightEdge data shows that 62% of all web traffic is from mobile devices and tablets. Google has increasingly moved towards a model that prioritizes mobile experience. Mobile SEO is a technical but well-understood and largely straightforward process.

Optimization 105

Optimization SEO Mobile Marketing Traffic 105

Content Standard

SEPTEMBER 2, 2016

The 2016 season is the first year the league will live stream some of its games via social media. With that comes incredible opportunities for video marketing through social networks, assuming efforts to expand live video production and consumption work as planned. But that seems all but given nowadays. Let’s review the options.

Video Marketing 71

Video Marketing Planning Best Practices Paid Search Agency 71

Hinge Marketing

DECEMBER 8, 2015

According to a recent study , “ strategic marketing is more important than ever as B2B companies face new challenges. These factors make the traditionally tactical role of many B2B marketers insufficient to grow their businesses. Intentional marketing strategies NOT accidental marketing.

Planning 48

Planning Trends Marketing Automation Services Marketing Analytics Tools 48

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. minutes long, 33% shorter than 2017’s 6.07 52% are using both vs. 37% in 2017.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

QuanticMind

JUNE 27, 2016

As expected, #SMX Advanced 2016 gave rise to some great discussions. Uncertainty is the new norm in marketing: with technology changing so quickly, it’s almost impossible to prepare for the biggest changes that are taking place. It’s a brave new world for marketers out there. The reason?

Marketing Analytics Tools 40

Marketing Analytics Tools SEM Mobile Advertising First-Mover Advantage 40

Adobe Experience Cloud Blog

APRIL 20, 2020

Artificial intelligence has been powering modern marketing for several years now. . Before that happened, many people thought AI for marketing was a gimmick. In 2016, Jerry Yang, an early investor in the pioneering AI web design startup Grid, properly summed up what AI web development and design is meant to achieve.

Marketing AI 169

Marketing AI Marketing Websites Ad Building Process 169

Zoominfo

AUGUST 14, 2018

Compared to its humble beginnings, social media marketing has become a staple in the B2B community with more than $5.4 billion spent on social marketing efforts in the United States alone in 2016 ( source ). Unlike other marketing strategies, calculating ROI on social initiatives can be difficult for a number of factors.

Social Media 133

Social Media ROI Media Marketing Analytics Tools 133

Biznology

FEBRUARY 26, 2020

It’s odd because this specialty practice emerged during one of the most intense financial crises for the country from mid-2014 to 2016 – coupled with a political crisis in Brazil that resulted in the impeachment of President Dilma Rousseff. The following year in 2016, it fell again by 3.6 During 2015, Brazil’s GDP fell by 3.8

Lead Ranking 104

Lead Ranking Mobile Marketing Forecasting Wikipedia 104

Biznology

DECEMBER 22, 2016

As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect to see in the coming new year. This helps you, as a marketer or business owner, be prepared for and to properly plan out your marketing for 2017. Here are 10 of the marketing trends to watch for 2017.

Trends 80

Trends Mobile Advertising Planning Marketing AI 80

Onalytica B2B

FEBRUARY 17, 2016

Consequently, we anticipate rapid growth in cognitive analytics (AI) and intelligence augmentation (IA) as the IoT, Big Data, AI, and Deep Learning revolutions converge.” Cloud has already defined itself as a change instigator and through its inherent linkage to mobility and its demands from users, continues its rapid growth trajectory.

Lead Ranking 50

Lead Ranking Brand Identity Branding Lead Scoring 50

Adobe Experience Cloud Blog

OCTOBER 2, 2015

Pan for Marketing Gold. So, how does my gold panning experience relate to you, my fellow marketers? I encourage you to think about your marketing programs—and specifically in this case, your marketing events program—in the same way that one would pan for gold. Run that analytics report ! January 2016.

B2B Thought Leadership 48

B2B Thought Leadership Planning Marketo Thought Leadership 48

LeadSquared

FEBRUARY 2, 2016

Nothing is simple; not in digital marketing anyway. Presenting what I think are some ways in which you can plan well for 2016, some thoughts and perspectives which can help you shape your digital marketing strategies better for the year that lies ahead. Here are ’16 simple ways to become better at Digital Marketing in 2016? –.

Planning 52

Planning Work Management Marketing Analytics Tools Advertising Agencies 52

KEO Marketing

FEBRUARY 2, 2016

New research published in eMarketer indicates that investments in display advertising will exceed those for search ads in 2016. Their rise to prominence is a direct result of what eMarketer terms “consumer-led media habits” like mobile device use and online video consumption. Now it has taken the lead. How should B2B brands react?

Display 48

Display Advertising Agencies Spending Advertisements 48

KoMarketing Associates

SEPTEMBER 1, 2016

B2B marketers face a similar challenge. percent) use their mobile device to access social media applications. When thinking about leveraging social media to enter the China market, these three are the most important platforms to consider. B2B Marketing Takeaway. According to DCCI Internet Data Center, 92.8

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

KoMarketing Associates

MAY 22, 2018

In the post, we will discuss four unique ways B2B advertisers can break down their current audience into more targeted groups, as well as how to effectively market to them: 4 Types of Unique Audiences. Over the next few years mobile traffic will continue to rise significantly. How to Market to Unique Audiences. If Function Ads.

Adwords 151

Adwords Marketing Analytics Tools Mobile Advertising Funnel Advertising 151

QuanticMind

SEPTEMBER 27, 2016

We close out a jam-packed Day 1 at SMX East 2016 with a variety of SEM insights from every corner of the paid search strategy playbook. The 2016 Search Marketing Expo is underway in New York City, offering a snapshot of digital advertising trends in paid search engine marketing.

SEM 40

SEM Paid Search Agency Adwords Ads 40

SmartBug Media

AUGUST 5, 2019

Originally written on June 10, 2016. For a long time, digital marketers summed up the properties of direct and organic traffic pretty simply. Most web analytics platforms, like Google Analytics, utilize an algorithm and flow chart based on the referring website or URL parameters that determine the source of traffic.

Paid Content 101

Paid Content Traffic Organization Paid Search Agency 101

QuanticMind

APRIL 10, 2017

The top paid search trends are arguably the customer journey and the rise of mobile & local search. Which is why some of the most important tools will be attribution, optimization, targeting and analytics…all covered at SMX Advanced, June 12-14 in Seattle. The rise of mobile. Stay tuned!

SEM 40

SEM PPC Analytics Tactics 40

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. minutes long, 33% shorter than 2017’s 6.07 52% are using both vs. 37% in 2017.

Advertising Benchmark 51

Advertising Benchmark Video Marketing Marketing Report Analytics 51

Webbiquity

FEBRUARY 2, 2016

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Spending on digital marketing is projected to increase by 12% to 15% on average.

Stats 100

Stats Paid Content Banner Ads Marketing Budget 100

Content Standard

DECEMBER 19, 2016

Marketers may have jumped the gun on beacons’ mobile marketing potential. Beacons were once heralded as a marketing game changer. Beacons were once heralded as a marketing game changer. Mobile marketers are already using location-based targeting, so what makes beacon marketing technology different?

Mobile Marketing 40

Mobile Marketing Trends Mobile Advertising Paid Search Agency 40

Customer Experience Matrix

APRIL 21, 2016

This demanded a high initial investment but made expansion relatively easy – an approach that made sense when SAS's core analytical applications were pretty much essential to many clients. But the benefits of the new SaaS systems have made new sales harder, especially in peripheral markets such as marketing applications.

Work Management 120

Work Management Marketing Management API Resource Management 120

Adobe Experience Cloud Blog

MAY 25, 2018

Since the 3rd quarter of 2016, LinkedIn has added over 60 million members. LinkedIn has plans to add more to the mobile app. Both the chat messaging and smart replies are available on the desktop and mobile versions of LinkedIn. Enhanced Analytics. Analytics are now available on the updates you share on LinkedIn.

Linkedin 134

Linkedin Tools Mobile Advertising Network Marketing 134

Hubspot

OCTOBER 24, 2018

Fortunately, in 2016, Google launched their solution to sluggish mobile web pages. They called it "The Accelerated Mobile Pages Project" or "The AMP Project", and the technology can load web pages in less than one second and use 10 times less data than regular web pages. That’s the length of a Vine (RIP). What is Google AMP?

Google 74

Google Mobile Advertising Domain Paid Search Agency 74