Marketing Insider Group

OCTOBER 5, 2015

Whether you’re thinking about launching a business in 2016 or you’re already working on growing one, you probably recognize and understand the importance and value of tools. In this post, we’re listing the 50 best startup tools and resources that you should consider using in 2016. Data/Analytics Tools. Social Analytics.

Startups 100

Startups Tools Best Practices Word of Mouth 100

Kaon

FEBRUARY 11, 2016

To achieve success in 2016, these are the most important questions for marketers to ask: What are the reasons our sales teams lose deals they should have won? In 2016, we need to be focused not on what’s different about our solution but why it matters to the customer. Why do we lose? That’s the real value.

B2B Marketing 100

B2B Marketing Marketing Budget Planning B2B 100

KoMarketing Associates

APRIL 10, 2017

When marketers review their relationship with agencies, they want to know that they are fully capable of utilizing data and analytics to the best of their ability, according to new research. The “2016 State of Analytics” report from Amplitude discovered that just one percent of marketers use in-house tools to leverage analytics.

Advertising Agencies 120

Advertising Agencies Paid Search Agency Ad Agencies Analytics 120

KoMarketing Associates

JANUARY 3, 2017

As indicated in the recent “ 2016 State of Pipeline Marketing ” report from Bizible , Heinz Marketing , Radius , ReachForce , and Uberflip , SEO ranked 4th amongst tactics used to acquire new customers. Enter Google Search Console’s Search Analytics Report. Google Search Console Search Analytics Report.

Analytics 201

Analytics CTR Google Reachforce 201

KoMarketing Associates

DECEMBER 27, 2016

As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. By adding AMP functionality (and Analytics tracking) to their blog, we saw an immediate uptick in mobile traffic. Mary Meeker’s 2016 Internet Trends.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Webbiquity

FEBRUARY 21, 2023

According to Google Trends, average monthly searches related to influencer marketing have increased 6X since early 2016. billion in 2016 to $16.4 93% of marketers have used influencer marketing at some point, and collectively they plan to directly spend almost twice as much on influencers in 2023 as they did in 2016.

Paid Content 264

Paid Content Paid Search Agency Advertising Agencies Marketing Agencies 1 264

KoMarketing Associates

AUGUST 29, 2017

Getting started with Google Analytics is no small task. For those just starting out and viewing Google Analytics for the first time, it can be daunting. And, where do marketers find value in Google Analytics? And, where do marketers find value in Google Analytics? Where to Learn Google Analytics.

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150

Convince & Convert

JANUARY 4, 2016

Prediction #1: We’ll see many more positive media stories about email marketing than negative in 2016. Thanks to advancements in personalization, dynamic content, and predictive analytics, email newsletters have become “ the new homepage ,” in the words of Contently’s Jordan Teicher. highlight to tweet). The Integration of ESPs.

Enterprise Management 112

Enterprise Management Clickthrough Marketing Management Blast Campaigns 112

KoMarketing Associates

DECEMBER 27, 2016

As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. By adding AMP functionality (and Analytics tracking) to their blog, we saw an immediate uptick in mobile traffic. Mary Meeker’s 2016 Internet Trends.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

KoMarketing Associates

JANUARY 16, 2017

marketers said that they believe predictive analytics will be the primary technology resource they use to engage customers this year. Just 11 percent of international marketers agreed that predictive analytics would be their primary technology resource in 2017. B2B Marketing and Predictive Analytics Benefits.

Analytics 120

Analytics Sales Qualified Leads Marketo Forrester 120

KoMarketing Associates

JULY 22, 2016

The number of marketing technology solutions available has increased from about 150 (2011) to over 3,800 (2016). The first place to start is with your web analytics platform. For most companies this will be Google Analytics; so, here’s a list of 7 do’s and don’ts for making sure Google Analytics data is accurate and insightful.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Google Paid Search Agency 120

KoMarketing Associates

JULY 22, 2016

The number of marketing technology solutions available has increased from about 150 (2011) to over 3,800 (2016). The first place to start is with your web analytics platform. For most companies this will be Google Analytics; so, here’s a list of 7 do’s and don’ts for making sure Google Analytics data is accurate and insightful.

Marketing Analytics Tools 0

Marketing Analytics Tools Analytics Google Paid Search Agency 0

markempa

DECEMBER 12, 2016

The year 2016 is quickly coming to an end and the holiday season is a time for reflection and preparation. Owler – a free competitive intelligence platform – rapidly went from 0 to over 500,000 users and they’re on pace to exceed a million users by the end of 2016. Four Ways You Can Humanize Marketing and Build Relationships.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

Convince & Convert

JANUARY 11, 2016

The biggest challenge B2B marketer will face in 2016 is the same as 2015, ’14 and ’13 before it. The “slow” trend needs to creep into marketing in a big way for 2016. Call it what you want (and there are many names): Predictive Analytics. Want to take a guess what it is? highlight to tweet).

Marketing Automation Services 95

Marketing Automation Services Buyer Personas Education Barriers 95

Webbiquity

DECEMBER 19, 2023

Image credit: Magda Ehlers on Pexels It’s an interesting mix, covering metrics and analytics; martech tools; AI (of course—wasn’t this pretty much the year of ChatGPT?); Originally published in 2016 and last updated in April 2021, this post is a perennial “top 10” favorite. #7:

Paid Search Agency 178

Paid Search Agency B2B Marketing Screencast Planning 178

Tony Zambito

JANUARY 3, 2016

In 2016, we will mark the fifteenth year since buyer personas were first introduced. I wish to thank the (124) respondents of the State of Buyer Personas 2016 Survey for taking the time to complete the survey. So, where are we with buyer personas as we head into 2016? by Scott Lewis. Reflective Commentary. Future Advancements.

Buyer Personas 100

Buyer Personas Correlation Effectiveness Ideal Customer Profiles 100

ANNUITAS

MARCH 1, 2016

One analytics vendor after another is selling you on their ability to analyze and make sense of “any” data. So what is the key to better demand generation analytics? We must take a different approach — a structured approach — to demand generation analytics. Successful demand generation analytics must bridge the two.

Demand Generation 100

Demand Generation Demand Elasticity Analytics 100

Industrial Marketing Today

JANUARY 6, 2017

I thought I’ll start off 2017 with a quick look back at 2016. The ranking is based on various parameters from Google Analytics. The interesting thing to […] The post Top 10 Industrial Marketing Posts of 2016 by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary.

Marketing Analytics Tools 0

Marketing Analytics Tools Analytics Marketing Google 0

Biznology

DECEMBER 22, 2015

Don’t worry: until now, none of your competitors have been as data-driven or nearly as adaptive or reactive as is currently even more than possible — but as of 2016, things are going to get mighty competitive as prices lower, things become easier and cheaper to implement, resource-wise, and then actually follow-up and use, every day.

Enterprise Management 80

Enterprise Management Online Marketing Work Management Marketing Automation Services 80

ANNUITAS

MAY 24, 2016

*This post first ran in Demand Gen Report , April 19, 2016. Everywhere we turn, study after study claims marketing and sales leaders have “already implemented or are planning to implement predictive analytics in the coming 12 months.” Everybody’s doing it, right? Are you doing it? Probably not. Why is this?

Demand Generation 100

Demand Generation Demand Analytics Lead Ranking 100

Adobe Experience Cloud Blog

JANUARY 3, 2017

Here’s a list of our top 10 performing blogs for 2016, brought to you by me and unsuspectingly chosen by you: Measure the ROI of Digital Advertising Beyond Revenue Impact. That wraps up our top 10 blogs for 2016. Measure the ROI of Digital Advertising Beyond Revenue Impact. The common themes? Did we miss any of your favorites?

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Vidyard

NOVEMBER 11, 2016

KITCHENER, Ontario – November 11, 2016 – Vidyard , the video platform for business, today announced the winners of the 2016 Video Marketing Awards (VMAs), recognizing innovative marketing and sales leaders at Viewtopia, the company’s annual video marketing summit. Media Contact: Brad Hem. Phone: (281) 543-0669. press@vidyard.com.

Top of Funnel 78

Top of Funnel Sales Management Video Marketing Enterprise Management 78

Martech

AUGUST 29, 2023

Whether you love Google Analytics 4 or hate it, GA4 is the replacement for Universal Analytics and that makes it the most widely used analysis tool on the web. followers) Blog: SimoAhava.com Brie E Anderson Brie is the founder and owner of Beast Analytics, an analytics solution provider. LinkedIn: Simo Ahava (24.8K

Marketing Analytics Tools 92

Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 92

Sprout Social

OCTOBER 15, 2018

Name: Marie Dador Department: Marketing Started at Sprout: June 27, 2016. I am the Manager of Marketing Data & Analytics here at Sprout. To do this, I created a marketing data and analytics course, which consisted of four sessions designed to lead the team through the basics of data analytics.

Work Management 74

Work Management Marketing Management Analytics Paid Search Agency 74

KoMarketing Associates

JUNE 16, 2021

Last year, 73% of companies said they’re using some form of video analytics. Back in 2016, approximately 61% of marketers said they use video as a marketing tool. The Continued Growth in Video Marketing. About 96% will either increase (67%) or maintain (29%) their spend in this area.

Video Marketing 156

Video Marketing Effectiveness Sales Qualified Leads Advertising Benchmark 156

Sprout Social

AUGUST 26, 2019

Instagram Stories launched in August 2016 and brought a totally new approach to content on Instagram with photos, Boomerangs and videos that disappear within 24 hours of being posted. Find out how you can delve into your Stories analytics and figure out what works with a free trial of Sprout Social.

Analytics 71

Analytics Impressions Eye-Tracking Profiling 71

Hubspot

AUGUST 29, 2018

Using Instagram for marketing purposes is rapidly growing in popularity, with over 70% of companies using the platform in 2017, compared to less than 50% in 2016. There are plenty of Instagram analytics apps to help you keep track of your progress and discover areas for improvement. Free Instagram Analytics Tools. Squarelovin.

Analytics 78

Analytics Analysis Impressions Distribution 78

Vidyard

OCTOBER 4, 2016

Now that Dreamforce 2016 is in full swing this week and some of the top industry conferences are behind us, don’t think you can just go home and take a nap until 2017. Which have you found the most valuable of 2016? The post You Are What You Learn: The Best Marketing Conferences to End 2016 appeared first on Vidyard.

Conference 88

Conference Forrester Best Practices B2B Sales 88

Versium

JUNE 12, 2018

REDMOND, WA–(Marketwired – May 11, 2016) – Versium , a leading data technology company that delivers automated data technology solutions to marketing agencies and enterprises, today announced it has been selected as a “Cool Vendor” in the Cool Vendors in Retail, 2016 report by Gartner, Inc.,

Gartner 40

Gartner Vendors Lead Ranking Disintermediation 40

Biznology

FEBRUARY 2, 2017

I had a front row opportunity to see him in action at the BIIA 10 th Anniversary conference where he moderated a panel on Big Data and Predictive Analytics with so many one-liners that the entire audience was enthralled. The post The 10 most fascinating people in B2B marketing in 2016 appeared first on Biznology. Happy 2017 to all!

Enterprise Management 80

Enterprise Management B2B Marketing PointClear Advertising Agencies 80

Vidyard

APRIL 19, 2016

KITCHENER – April 19, 2016 – Vidyard, the video intelligence platform for business, today announced it is a finalist in the “ Partner of the Year, LaunchPoint Technology ” category in the 2016 Marketo Revvie Awards. Marketo Revvie winners will be revealed during Day 2 of the Marketing Nation® Summit in Las Vegas on May 11, 2016.

Marketo 50

Marketo Bulldog Solutions Marketing Automation Services Advertising Agencies 50

Vidyard

NOVEMBER 29, 2016

The State of Video Marketing 2016. From the rise of personalized video to key trends in the ROI of video marketing, this report has all the data you need to understand the state of video marketing, and see how other marketers are using video analytics, measuring ROI, and more! × Get the Report. Get the Report.

Advertising Benchmark 50

Advertising Benchmark Demand Video Marketing Sample 50

Webbiquity

JANUARY 25, 2016

What will successful B2B marketers to be doing more of, or differently, in 2016? The answers to that question—from influential bloggers like Michael Brenner , Paul Gillin , Cheryl Burgess , Jeff Cohen , Carla Johnson , Neal Schaffer , and J-P De Clerck among others—have been compiled in a free eBook, B2B Marketing Trends for 2016.

B2B Marketing 50

B2B Marketing Marketing Management B2B Thought Leadership Marketing Automation Services 50

SocialPilot

APRIL 15, 2024

For every $92 that brands spent on acquiring leads, only $1 were incurred on converting them -(Econsultancy, 2016). These analytics do not just represent numbers; they are high-powered guides that help you strengthen your social media plan of action. The results of the analytics could be surprising as well as interesting.

Social Media 85

Social Media Media Lead Scoring Lead Ranking 85

Hive9

MARCH 2, 2021

Note: This post is a timely refresh of a blog we wrote in 2016, The Pros and Cons of Different Revenue Attribution Models. To truly understand marketing ROI, we must first understand marketing influence. It's important to understand not only how much revenue the marketing organization has influenced but also the degree of influence.

ROI 264

ROI Organization Buyer's Journey Marketing 264

Kapost

DECEMBER 7, 2016

I think we can all agree—2016 has been an interesting year. With all the madness of 2016, we think now is a good time to celebrate some major wins. So, as 2016 comes to a close, teams are busy measuring results based on pre-defined success metrics. Let’s Celebrate World-Class Marketers.

Class 48

Class B2B Marketing Planning Best Practices 48

Litmus

MARCH 11, 2016

Use Litmus Email Analytics to discover which email clients are most popular with your subscribers. Outlook 2016 : 7%. This data is derived from over 13 billion opens collected worldwide with Litmus Email Analytics between February 1, 2015 and February 28, 2016. Mail : 3.0%. Outlook.com : 2.1%. Windows Live Mail : 1.3%.

Mobile Marketing 65

Mobile Marketing Email Marketing Paid Search Agency Stats 65