Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

TrustRadius Marketing

NOVEMBER 1, 2018

Now that it’s 2019, 2018’s digital marketing landscape has seen trends that picked up in 2017 gain even more momentum. Video content, influencer marketing, outreach on social channels, augmented reality, SEO, and data-driven advertising strategies continue to be leading tools of choice for savvy brand-builders. .

Social Media 40

Social Media Work Management Marketing Management Social Marketing 40

TrustRadius Marketing

NOVEMBER 1, 2018

With 2019 looming, 2018’s digital marketing landscape has seen trends that picked up in 2017 gain even more momentum. Video content, influencer marketing, outreach on social channels, augmented reality, SEO, and data-driven advertising strategies continue to be leading tools of choice for savvy brand-builders. .

Social Media 40

Social Media Work Management Marketing Management Social Marketing 40

LeadSquared

OCTOBER 23, 2016

Say what you will about social media, but it has become the metaphorical elephant in the room: hard to ignore. Which is the best platform to invest in? Aditi is the Director of Ops and Strategy at Emporio Marketing Pvt Ltd. Social Media Marketing Strategy FAQ: 1. But how do you make the most of it?

Webinar Metrics 52

Webinar Metrics Paid Content FAQ Social Media 52

Zoominfo

JUNE 18, 2019

In a recent blog post we declared that strategic candidate sourcing was not, in fact, dead. The standard hiring process involves posting a job description and waiting for qualified candidates to apply. as of April 2016—an all-time high since 2000 ( source ). Social candidate sourcing. 4,000 is the average amount U.S.

Statistics 248

Statistics Zoominfo High Quality Lead Work Management 248

Moz

OCTOBER 22, 2018

Posted by MiriamEllis They say you can’t squeeze blood out of a turnip, but when the turnip (and your biggest potential competitor) is Google, the lifeblood of the local business locations you market could depend on knowing where to take control. You will also discover pro tips for best practices, where appropriate.

Google 54

Google Enterprise Management CAN-SPAM Work Management 54

LeadSquared

DECEMBER 30, 2015

As we say goodbye to 2015, here’s our final webinar blog post for this year. The last session, “How to Get Better at Lead Generation in 2016” was taken by LeadSquared’s Marketing Manager, Meenu Joshi. If it’s through a direct PPC campaign, then over over 12% is decent.

Paid Content 52

Paid Content Lead Generation FAQ Webinar Metrics 52

seo.co

DECEMBER 18, 2020

Local SEO – Table of Contents. Why Isn’t My Business Appearing in Google Local Search? + Where to Share Your Content for Local SEO. + Most Valuable Content for Local SEO. + Where to Share Your Content for Local SEO. + Most Valuable Content for Local SEO. + Local search is getting even more local.

Paid Content 119

Paid Content Lead Ranking Lead Scoring SEO 119

Content Marketing Institute

JANUARY 4, 2018

Voice-enabled search is one of the biggest topics in SEO circles, but many content marketers haven’t embraced the implications of virtual assistants and other voice-powered technology. HANDPICKED RELATED CONTENT: Are You Ready for Content Marketing in 2018? Voice search growing. 60+ Predictions.

Top of Funnel 111

Top of Funnel FAQ SERP Content 111

KoMarketing Associates

JANUARY 24, 2017

As we enter 2017, I thought it would be helpful to establish a set of best practices that will have the most positive impact on your SEO strategies. Here are 30 essential best practices and tips to help improve your search engine optimization strategy in 2017. Buyers Want Personalized Content.

Organization 120

Organization SEO Practices Best Practices 120

Valasys

AUGUST 9, 2019

The best practices in Search Engine Optimization have evolved over the years to coalesce the ever-evolving research methodologies of the B2B prospects. With the start of mid-2010, SEO & content strategists started working in conjunction , to complement each other. Before that, the role of content was viewed as secondary.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Hubspot

NOVEMBER 16, 2017

There are millions upon millions of blog posts published every single day. And these numbers continue to grow exponentially with the increase in new online sites all competing for the same precious site visits especially when the benefits of organic traffic has become more and more of common knowledge for online marketing.

Budget Programs 78

Budget Programs Video Marketing Landing Pages Conversion Rate 78

Hubspot

JANUARY 12, 2018

Research shows that content marketing costs 62% less than outbound marketing, yet produces 3X as many leads. Because the rewards for executing effective content marketing are so high, it’s no surprise that in a 2016 study, it was found that 70% of B2B marketers were planning to create more content in 2017.

Content 77

Content Custom Publishing Ad Exchange PPC 77

seo.co

JANUARY 8, 2022

It’s nearly impossible to achieve any measurable search engine optimization ( SEO ) results without at least some link building. But most marketers eventually get stuck. These strategies include some of the best ways to get free backlinks. A High-Level Overview of Link Building for SEO.

Link Building 119

Link Building SEO Webinar Metrics Ad Building 119

seo.co

JUNE 8, 2021

It’s nearly impossible to achieve any measurable search engine optimization ( SEO ) results without at least some link building. But most marketers eventually get stuck. They’re important because they’re considered as a marker of trustworthiness in PageRank, the algorithm at the heart of Google Search.

Link Building 119

Link Building SEO Webinar Metrics Ad Building 119

SnapApp

DECEMBER 22, 2016

million blog posts are published every single day. And, 70% of B2B marketers plan to create more content in 2017 compared to 2016. With so much noise online these days, finding sources of consistent high quality content can seem like searching for a needle in hay stack. Email Marketing. Social Media.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Content Marketing Institute

OCTOBER 24, 2017

We’ve updated it and are sharing it now because video is only growing as a critical tactic for content marketers. One reason for this is, in the words of Enterprise Marketer video blogger Jeff Julian , the way we consume content is moving more and more toward video, motion graphics, and audio. Click To Tweet.

Top of Funnel 107

Top of Funnel Video Marketing Enterprise Management Tips 107

Single Grain

OCTOBER 20, 2020

Content is no longer king. Nowadays, interactive content is the boss, with 93% of marketers rating interactive content as highly effective at educating prospective customers: Today’s online shoppers want to interact with brands. As a result, static, text-heavy content isn’t enough on its own. Click To Tweet.

Paid Content 145

Paid Content Paper Content Interactive Marketing 145

Single Grain

JUNE 10, 2021

Content is definitely the future of marketing. Check out these content marketing stats: Content marketing costs 62% less than traditional marketing and generates 3x as many leads. . 70% of marketers are actively investing in content marketing. Email Marketing Tools.

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94

Directive Agency

JULY 26, 2016

You’re reading this because you’re interested in hiring a top SEO company that can exceed your company’s marketing KPI’s. Look no further, we’ve outlined practical tips and actionable insights for selecting the right search engine optimization company. James Reynolds. Dubai-based entrepreneur.

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76