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Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

Webbiquity

Every B2B marketer knows we are in a period of rapid change. Marketing technology (martech) is advancing quickly. But how can B2B marketers most effectively achieve those results? And communicate the business benefits? How can marketers efficiently meet both buyer expectations and their own corporate objectives?

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How to Run a SWOT Analysis for Your Business [Template Included]

Hubspot

A SWOT analysis is a useful technique to evaluate a new project or objective your business faces, or your business as a whole. Essentially, a SWOT analysis is a roadmap for how you should move forward with your business, which opportunities you’re missing out on, and which challenges you should tackle. What is a SWOT analysis?

SWOT 101
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Live from Marketing Nation Summit: The Engagement Economy, Buyer Empowerment, and Authenticity

Adobe Experience Cloud Blog

Author: Ellen Gomes As 6500+ marketers descended on Moscone in San Francisco, it could only mean one thing. Marketing Nation Summit has arrived. We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies.

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People Ask Their Most Pressing SEO Questions — Our Experts Answer

Moz

How do you optimize for international markets? If you do this, make use of the hreflang tag to tell Google about alternate language versions of the page. How do we communicate to clients that SEO projects need ongoing maintenance work? Maybe new technology comes along and now your page is outdated or even broken in some areas.

Press 57
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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script | B2B

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

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11 Examples of Instagram Ads We Love

Hubspot

What makes you click on ads? While there are plenty of studies and articles that allude to what makes social media advertising successful , ad performance depends largely on your ability to create ad content that feels natural or organic (aka native advertising ). 1) Instagram for Business. 1) Instagram for Business.

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Trust Through Simplicity: How Anthem’s Content Marketing Inverted the Insurance World

Content Standard

If you’re reading this article in an American place of business, chances are high that your office provides some kind of health care coverage for you. From political controversy to health care shudders to nearly 24/7 media coverage, it was impossible for business owners to escape the feeling that something large was happening.